Group items tagged

I will just copy and paste their summary, because it is so much better than anything I could write. "By incorporating the cognitive computing capabilities into a mobile app that allow search results to respond to context, a range of new possibilities are opened. Natural language processing (searching by voice) and advanced data analysis can assess a customer's relationship with the brand and place personalized context around responses to questions they ask." This is an amazing idea, which will most assuredly bring with it success, as Watson has already been used by major companies in a variety of ways. By assessing the way consumers think, this application will be able to think ahead in terms of what the consumers will want to buy next - and how they will buy it (in store, or online).

I will just copy and paste their summary, because it is so much better than anything I could write. "By incorporating the cognitive computing capabilities into a mobile app that allow search results to respond to context, a range of new possibilities are opened. Natural language processing (searching by voice) and advanced data analysis can assess a customer's relationship with the brand and place personalized context around responses to questions they ask." This is an amazing idea, which will most assuredly bring with it success, as Watson has already been used by major companies in a variety of ways. By assessing the way consumers think, this application will be able to think ahead in terms of what the consumers will want to buy next - and how they will buy it (in store, or online).

Great stuff - it's a heady idea but I don't all that hard to understand. Does it seem creepy to anyone?

BuzzFeed is giving Mindshare data on some of the fastest-moving stories on social media. It will help Mindshare shape real-time and long-term client campaigns. Social Media outlets like BuzzFeed are selling their data to media agencies so that they have a more rounded outlook on their consumers.

BuzzFeed is giving Mindshare data on some of the fastest-moving stories on social media. It will help Mindshare shape real-time and long-term client campaigns. Social Media outlets like BuzzFeed are selling their data to media agencies so that they have a more rounded outlook on their consumers.

Consumers are becoming more and more in control of how they consume media and advertising. Some companies are being left behind.

super-personalized and hyper efficiency will totally effect how we advertise and how we take in advertise

A Forbes article that looks shallowly at a group of very in-depth suggested trends that seem to be a little far and high reaching, but I do agree that they are on point. I can see that this article is correct, but it will take more than one year for the commonplace Internet user to realize how it has infiltrated their every day Internet experience.

A Forbes article that looks shallowly at a group of very in-depth suggested trends that seem to be a little far and high reaching, but I do agree that they are on point. I can see that this article is correct, but it will take more than one year for the commonplace Internet user to realize how it has infiltrated their every day Internet experience.

"Currently, one in five consumers in the US has a connected TV set at home." Kind of surprised me. But not sure why, since I don't have one myself.

Outlines the increasing reach of messenger apps and their trends toward becoming quasi-platforms, with internal mechanisms for social interaction, gaming, person-to-person payment, etc.

Combing radio and mobile advertising to reach consumers. This is just one example of a growing trend.

Oculus Rift could be a game changer in how we consume media and entertainment.

Doritos and Mountain Dew (sorry, MTN Dew, ha) are two brands that I think do a great job of not only experimenting with new products, but turning those experiments into successful marketing ploys.

some important trends that will change the way many business operate.

A short piece regarding how efficient and reliable social media outlets like Twitter were in reporting the Boston Marathon Bombing versus regular news outlets.

A short piece regarding how efficient and reliable social media outlets like Twitter were in reporting the Boston Marathon Bombing versus regular news outlets.

A bit..."captain obvious," yet it's an opinion that worth stressing in a climate where engagement is assumed as always the best sign of a consumer/product relationship to a brand.

dopamine drip will cause in app purchases to be illegal one day. but this is very interesting to see the shift in game development and sales.

Using gaming platforms as a space for advertisers to reach consumers while in-game.

Almost all news story are learned about through the internet, usually a social media account. It's has a quick response time. A tweet is short and to the point and kind of the way our culture likes to hear about things.

Literally the most awesome things that have come out of selling groceries - for example: In-store geofencing using Apple's iBeacon protocol Mass customization to deliver personalized products to every customer The mobile shopping revolution. Some of the things that could in turn become trends in the future.

Literally the most awesome things that have come out of selling groceries - for example: In-store geofencing using Apple's iBeacon protocol Mass customization to deliver personalized products to every customer The mobile shopping revolution. Some of the things that could in turn become trends in the future.

Really, a great article describing how anyone should manage a team - whether as a teammate or as the project manager. Awesome Read.

Really, a great article describing how anyone should manage a team - whether as a teammate or as the project manager. Awesome Read.

We are buying more and more from our phones.

Really nice infographic, if you click to make it larger.

"My kids, who are in their 20s, never read the newspaper," affirms Korn. "They've never had newspaper ink on their hands in their whole life. They get all their information off the web."

Article that shows how the job market decline also has a tremendous effect on even big businesses like walmart and the likes.