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The NBA set a goal of heavily increasing followers and interaction surrounding its NBA Cares campaigns and succeeded on all fronts. This is a prime example of an ad campaign done well - focusing on the proper audience and giving them what they want :)

The NBA set a goal of heavily increasing followers and interaction surrounding its NBA Cares campaigns and succeeded on all fronts. This is a prime example of an ad campaign done well - focusing on the proper audience and giving them what they want :)

Connects you with your social soul mate based on a custom algorithm.

Smartphone connected bike to provide GPS along with blind-spot notices and maybe get developers to create apps for it.

"The growth of collaborative consumption comes from all of us seeking new ways to create profit and increase value in a globally connected society that loves to share. "

Now wishing I had a Samsung. Kind of.

Some of the stuff we talked about last week re: Connected Devices / Internet of Things / Digital Sixth Sense can be seen in action here. Right now it's just fringe cases, but expect to see a lot of this in maybe 5 years.

The theory is nice: allow two branches in two different cities of the same company to engage in a game that would connect the two offices on a personal level. The problem is with the game itself: Tic-Tac-Toe. It's...tic tac toe. It's a boring, infuriatingly frustrating game that you could play a computer and still get the same experience as if you were playing someone: there is little personality of an individual to be found in a tic-tac-toe challenger.

"Currently, one in five consumers in the US has a connected TV set at home." Kind of surprised me. But not sure why, since I don't have one myself.

Twitter allows anyone access to tweets. This is for other comapanies to build apps that connect with it. It also helps marketers. You can gain valuable information about an age group simply be seeing what they tweet about. Odds are if your audience is young, they will be tweeting.