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Keith Wasser

Unilever Taps Emerging Market Mobile Platform Jana - 0 views

adage.com/...292211

Mobile

shared by Keith Wasser on 13 Apr 14 - No Cached
  • Keith Wasser on 13 Apr 14
     
    Article profiles a startup called Jana Mobile, which recently released a marketing platform called "Marketplace," a platform designed to bring mobile users in emerging markets together with brands. The fundamental principle of the company is to compensate mobile users in Asia and Africa (where mobile data is still very expensive) for the cost of the data required to view branded content.
Keith Wasser

Amazon, chasing Apple, Samsung, may enter smartphone market - 0 views

www.cnet.com/...er-smartphone-market-this-fall

Mobile

shared by Keith Wasser on 13 Apr 14 - No Cached
  • Keith Wasser on 13 Apr 14
     
    Article outlines rumors that Amazon may finally be entering into smartphone market with the intention of taking on other mobiles companies as it did in the tablet market with the Kindle Fire (to limited success). The device may seek to stand out by using 3D technology. Rumored introduction in June.
  • Greg Steen on 15 Apr 14
     
    Amazon is an amazing company, but this seems like it's out of their wheelhouse.
Anthony Feggans

The Role of Pragmatism in Modern-Day Marketing | 360i Digital Agency Blog - 0 views

blog.360i.com/...matism-in-modern-day-marketing

social media

shared by Anthony Feggans on 22 Apr 14 - No Cached
  • Anthony Feggans on 22 Apr 14
     
    An article on the usefulness of pragmatism in marketing.
Anthony Feggans

ExactTarget's 2014 Tips for Mobile Marketing | Adweek - 0 views

www.adweek.com/...ategy-won-t-cut-it-year-154951

mobile marketing

shared by Anthony Feggans on 15 Apr 14 - No Cached
  • Anthony Feggans on 15 Apr 14
     
    Why marketing agencies should start using mobile integration in their stuff.
Morgan Mack

Social Media Marketing Song [VIDEO] - 0 views

mashable.com/...social-media-marketing-song

social social media

shared by Morgan Mack on 19 Apr 14 - No Cached
  • Morgan Mack on 19 Apr 14
     
    This might be the reason a lot of social media marketing sucks.
Keith Wasser

Yahoo and Google Started Out Free Too - 0 views

adage.com/...292655

Social

shared by Keith Wasser on 22 Apr 14 - No Cached
Greg Steen liked it
  • Keith Wasser on 22 Apr 14
     
    Article responds to criticism from some companies that Facebook is doing too much to limit free marketing through Facebook; explains that Google and Yahoo went through similar criticism before becoming established marketing platforms.
paigekeenan

A 2014 Social Media Guide | Social Media Today - 0 views

socialmediatoday.com/...-new-trends-and-solutions-live

social social media marketing ads

shared by paigekeenan on 22 Apr 14 - No Cached
  • paigekeenan on 22 Apr 14
     
    The article is targeted for businesses and how they should be using social media for marketing. They seem to like the idea of ads on social media especially if their videos ads.
  • paigekeenan on 22 Apr 14
     
    The article is targeted for businesses and how they should be using social media for marketing. They seem to like the idea of ads on social media especially if their videos ads.
paigekeenan

Why Marketers Should Pay Attention to Booming Gaming Trend | DigitalNext - Advertising Age - 0 views

adage.com/...144715

Mobile social technology Gaming social media

shared by paigekeenan on 29 Apr 14 - No Cached
  • paigekeenan on 29 Apr 14
     
    I'm not a big gamer, so I was unaware how massive the gaming market is. Apparantly 1 in 4 people have played Farmville which makes that games and games like it a huge market to target in advertising
paigekeenan

Meet the Five Big Tech Trends Changing Marketing - 0 views

adage.com/...237043

technology culture advertising trends

shared by paigekeenan on 06 May 14 - No Cached
  • paigekeenan on 06 May 14
     
    Technology and advertising go hand in hand. The greater our technology gets, the different ways marketers choose target advertising. Article tells of geolocating and marketing ads to populations they know a lot of young people live, etc.
shawgravitt

Gamification: How Competition Is Reinventing Business, Marketing & Everyday Life - 2 views

mashable.com/...gamification

gaming gamification

shared by shawgravitt on 24 Apr 14 - No Cached
  • shawgravitt on 24 Apr 14
     
    The word "gamification," much like the phrase "social media" a few years back, is being lobbed around in technology circles as the next frontier in web and mobile. Just as nearly every application, website, brand and marketer now employs social media in some capacity, so too will these entities gravitate toward game mechanics in the years ahead."
Anthony Feggans

Facebook Unveils Four New Targeting Options for Advertisers | 360i Digital Agency Blog - 0 views

blog.360i.com/...ons-impact-future-ad-campaigns

facebook social media

shared by Anthony Feggans on 22 Apr 14 - No Cached
  • Anthony Feggans on 22 Apr 14
     
    New ways for advertisers to market to their audience through facebook
paigekeenan

Girl Gaming on the Rise | Digital - Advertising Age - 0 views

adage.com/...115400

Gaming advertising

shared by paigekeenan on 29 Apr 14 - No Cached
  • paigekeenan on 29 Apr 14
     
    An overlooked market in advertising for gaming is the girls in gaming scene. It is increasing whereas the men's market has remained mostly steady. Article also addressed the different advertising primetime in gaming than that of television which creates a new market to target as well
Urs L

Millennials in Adulthood | Pew Research Center's Social & Demographic Trends Project - 0 views

www.pewsocialtrends.org/...millennials-in-adulthood

Social technology social media Consumers

shared by Urs L on 06 May 14 - No Cached
  • Urs L on 06 May 14
     
    "Racially diverse, economically stressed and politically liberal, Millennials are building their own networks through social media" - I am amazed at the statistical accuracy of the same things I have been noticing in both my friends and enemies, pretty awesome article. This is the type of information advertisers and marketing professionals need to know to sell their product in the right way.
  • Urs L on 06 May 14
     
    "Racially diverse, economically stressed and politically liberal, Millennials are building their own networks through social media" - I am amazed at the statistical accuracy of the same things I have been noticing in both my friends and enemies, pretty awesome article. This is the type of information advertisers and marketing professionals need to know to sell their product in the right way.
paigekeenan

4 advertising trends in 2014 worthy of marketers' attention - 0 views

medium.com/...e7ca32a513fd

technology social media culture advertising trends

shared by paigekeenan on 06 May 14 - No Cached
  • paigekeenan on 06 May 14
     
    It's always hard to predict trends. A lot of future trends wil be based on devices that aren't even created yet and that's basically what marketers are trying to predict. Meaning that, Snapchat blew up this year and didn't exist previously. Marketers are having to predict the next great app and decide how to target it when it may not even have been created yet.
Keith Wasser

The Scope and Implications of Counterfeit Chinese Social Media Followers - 0 views

adage.com/...292611

Mobile Social

shared by Keith Wasser on 13 Apr 14 - No Cached
  • Keith Wasser on 13 Apr 14
     
    Article discuses the scope of the market for counterfeit social media followers on Welbo, the Chinese Twitter. Gets into the allure of fake followers for a brand wanting to increase its presence and touches on the inadequacies of systems that measure interaction in terms of numbers of followers.
  • Greg Steen on 15 Apr 14
     
    This is a big cottage industry around FB and Twitter et al too.
Keith Wasser

Apple expert: iPhone-like features boosted Samsung phone sales - 0 views

www.cnet.com/...-on-demand-for-samsung-devices

Mobile

shared by Keith Wasser on 13 Apr 14 - No Cached
  • Keith Wasser on 13 Apr 14
     
    Article is about yet another court case in which Apple is suing Samsung for copyright infringement. Samsung has already paid Apple $930 million in damages for other infringement cases, and Apple has a strong case for even more. This case and similar ones have implications upon Samsung's ability to compete with Apple for mobile market share.
Anthony Feggans

Live Streaming Sporting Events Is the Next Marketing Challenge | Adweek - 0 views

www.adweek.com/...live-streaming-big-game-155289

mobile sports streaming

shared by Anthony Feggans on 15 Apr 14 - No Cached
  • Anthony Feggans on 15 Apr 14
     
    Live streaming sports on mobile
Anthony Feggans

Brands Must Uncover Data Insights That Are Often Hidden | Adweek - 0 views

www.adweek.com/...ust-turn-dark-data-side-156545

brands data insights mobile

shared by Anthony Feggans on 15 Apr 14 - No Cached
  • Anthony Feggans on 15 Apr 14
     
    How certain markets use miscellaneous data to inform content.
Sadie Thow

Social Media Saturday: Facebook Begins Unpacking Its App, Twitter Introduces More Ad Pr... - 0 views

www.latinpost.com/...-reaches-300-million-users.htm

facebook twitter linkedin china infographic

shared by Sadie Thow on 19 Apr 14 - No Cached
  • Sadie Thow on 19 Apr 14
     
    Point about LinkedIn in the Chinese market was interesting. But really just like the infographic at the bottom of the article.
Sadie Thow

Trend Predictions for 2015 - 0 views

www.toprankblog.com/...digital-marketing-2015

digital technology marketing

shared by Sadie Thow on 06 May 14 - No Cached
  • Sadie Thow on 06 May 14
     
    And here's someone (or lots of someones) forecasting already for next year. Some nice content from not the author and people who are actually relevant.
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