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Contents contributed and discussions participated by Keith Wasser

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Keith Wasser

With 'Angry Birds Star Wars,' Rovio Has Another Gaming, Merchandise Hit on Its Hands | ... - 0 views

adage.com/...238280

Gaming

shared by Keith Wasser on 29 Apr 14 - No Cached
  • Keith Wasser on 29 Apr 14
     
    Rovio, the company that makes Angry Birds, is somehow still moving mad product from offshoots of the original game.
Keith Wasser

Samsung Wireless Gamepad Preview - CNET - 0 views

www.cnet.com/...samsung-wireless-gamepad

Gaming

shared by Keith Wasser on 29 Apr 14 - No Cached
  • Keith Wasser on 29 Apr 14
     
    Attn nerds!
Keith Wasser

Fire Game Controller Preview - CNET - 0 views

www.cnet.com/...amazon-fire-game-controller

Gaming

shared by Keith Wasser on 29 Apr 14 - No Cached
  • Keith Wasser on 29 Apr 14
     
    Amazon is rolling out a controller to pair with it's Fire TV box that will allow users to play TV games via bluetooth.
Keith Wasser

Iwata Wants to Redefine Nintendo - IGN - 1 views

www.ign.com/...ata-wants-to-redefine-nintendo

Gaming

shared by Keith Wasser on 29 Apr 14 - No Cached
  • Keith Wasser on 29 Apr 14
     
    Nintendo's new president announced vague plans to bounce back after a rough fiscal year.
Keith Wasser

Yahoo and Google Started Out Free Too - 0 views

adage.com/...292655

Social

shared by Keith Wasser on 22 Apr 14 - No Cached
Greg Steen liked it
  • Keith Wasser on 22 Apr 14
     
    Article responds to criticism from some companies that Facebook is doing too much to limit free marketing through Facebook; explains that Google and Yahoo went through similar criticism before becoming established marketing platforms.
Keith Wasser

US Airways Forgives Staffer for Pornographic Tweet | Digital - Advertising Age - 0 views

adage.com/...292664

Social

shared by Keith Wasser on 22 Apr 14 - No Cached
  • Keith Wasser on 22 Apr 14
     
    US Airways isn't firing the person who tweeted a lewd photograph from their corporate Twitter account. How about that.
Keith Wasser

Facebook launches friend-tracking feature - CNN.com - 0 views

www.cnn.com/...index.html

Social

shared by Keith Wasser on 22 Apr 14 - No Cached
  • Keith Wasser on 22 Apr 14
     
    For people who were concerned that Facebook isn't invasive enough, the company recently unveiled a feature that allows you to track your friends' whereabouts on a map.
Keith Wasser

Reddit in Turmoil Over Censored Posts - 0 views

mashable.com/...reddit-censored-posts

reddit technology Social control

shared by Keith Wasser on 22 Apr 14 - No Cached
  • Keith Wasser on 22 Apr 14
     
    The moderators of a popular subreddit (r/technology) are getting flaw for banning stories (via autofilter) that contained certain "controversial" terms. Nothing to see here, really.
Keith Wasser

LinkedIn Hits 300 Million Users Amid Mobile Push - 0 views

mashable.com/...linkedin-300-million-users

Social

shared by Keith Wasser on 22 Apr 14 - No Cached
  • Keith Wasser on 22 Apr 14
     
    LinkedIn's focus on the mobile experience has been wildly successful, with the company recently recording its 300 millionth user. I still think it's weird that I get emails asking me to congratulate people on their work anniversaries.
Keith Wasser

Twitter Offers Mobile Ads Beyond Twitter In Bid for Revenue | Digital - Advertising Age - 0 views

adage.com/...292679

Social Mobile

shared by Keith Wasser on 21 Apr 14 - No Cached
  • Keith Wasser on 21 Apr 14
     
    Twitter is rolling out a new app install ad exchange across other associated social media platforms through a program called MoPub wherein advertisers will be able to bid on ads that allow users to directly install apps through the ad.
Keith Wasser

General Mills Comes to its Senses, Reverses Legal Policy on "Likes" - 0 views

gizmodo.com/...+gmanaugh

Social

shared by Keith Wasser on 21 Apr 14 - No Cached
  • Keith Wasser on 21 Apr 14
     
    General Mills decided to reverse a really dumb new policy wherein people who like their Facebook page would have tacitly waived their rights to sue the company for just about any reason. The policy would likely have been inadmissible in court, but the company ultimately caved to public pressure and reversed it.
Keith Wasser

How To Manage Facebook Privacy For The Entire Family - 0 views

www.forbes.com/...-privacy-for-the-entire-family

Social

shared by Keith Wasser on 21 Apr 14 - No Cached
  • Keith Wasser on 21 Apr 14
     
    Describes the elusive nature of Facebook's privacy settings as well as an app designed to help individuals managers privacy settings across multiple social media platforms.
Keith Wasser

Why It's Hard to Be a Brand On Instagram - 1 views

adage.com/...292607

Mobile Social

shared by Keith Wasser on 13 Apr 14 - No Cached
  • Keith Wasser on 13 Apr 14
     
    Discusses Instagram's failure to develop a platform for advertisers that treats them as more than individual users. Suggests that Instagram would do well to adopt some of the more brand friendly practices of Facebook and Twitter.
Keith Wasser

The Scope and Implications of Counterfeit Chinese Social Media Followers - 0 views

adage.com/...292611

Mobile Social

shared by Keith Wasser on 13 Apr 14 - No Cached
  • Keith Wasser on 13 Apr 14
     
    Article discuses the scope of the market for counterfeit social media followers on Welbo, the Chinese Twitter. Gets into the allure of fake followers for a brand wanting to increase its presence and touches on the inadequacies of systems that measure interaction in terms of numbers of followers.
Keith Wasser

Unilever Taps Emerging Market Mobile Platform Jana - 0 views

adage.com/...292211

Mobile

shared by Keith Wasser on 13 Apr 14 - No Cached
  • Keith Wasser on 13 Apr 14
     
    Article profiles a startup called Jana Mobile, which recently released a marketing platform called "Marketplace," a platform designed to bring mobile users in emerging markets together with brands. The fundamental principle of the company is to compensate mobile users in Asia and Africa (where mobile data is still very expensive) for the cost of the data required to view branded content.
Keith Wasser

News App Circa Looks to Native Ads for First Revenue Stream - 0 views

adage.com/...292050

Mobile

shared by Keith Wasser on 13 Apr 14 - No Cached
  • Keith Wasser on 13 Apr 14
     
    Article is about the news reader app Circa and its plan to implement advertising into its platform. The company plans to introduce full screen banners as well as sponsored posts.
Keith Wasser

Apple Bringing New Full-Screen Video iAds to Mobile Apps - 0 views

adage.com/...291985

Mobile

shared by Keith Wasser on 13 Apr 14 - No Cached
  • Keith Wasser on 13 Apr 14
     
    Discusses initial details of Apples plans to introduce in-app video ads. Where currently a user has to click a banner within an app in order to view the advertiser's video, the article reports that now videos will play automatically within an app. Sounds annoying as hell.
Keith Wasser

Messenger Apps Are Bringing Brands Fresh Access to Consumers - 0 views

adage.com/...291829

Mobile

shared by Keith Wasser on 13 Apr 14 - No Cached
  • Keith Wasser on 13 Apr 14
     
    Outlines the increasing reach of messenger apps and their trends toward becoming quasi-platforms, with internal mechanisms for social interaction, gaming, person-to-person payment, etc.
Keith Wasser

Fickle teens love Apple more than ever, survey shows - 0 views

www.cnet.com/...eens-love-apple-more-than-ever

Mobile

shared by Keith Wasser on 13 Apr 14 - No Cached
  • Keith Wasser on 13 Apr 14
     
    Reports on a recent survey conducted by Piper Jaffay that indicated that 61% of teens (avg. middle class, 16 years old) own an iPhone. The same survey indicated that 17% of respondents would be willing to pay $350 for an iWatch.
Keith Wasser

Amazon, chasing Apple, Samsung, may enter smartphone market - 0 views

www.cnet.com/...er-smartphone-market-this-fall

Mobile

shared by Keith Wasser on 13 Apr 14 - No Cached
  • Keith Wasser on 13 Apr 14
     
    Article outlines rumors that Amazon may finally be entering into smartphone market with the intention of taking on other mobiles companies as it did in the tablet market with the Kindle Fire (to limited success). The device may seek to stand out by using 3D technology. Rumored introduction in June.
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