Shows just how much media we consume in a single day. Also compares that number to just a few years ago and well as projections for the future.
"It's a sign of our unwavering-and continually rising-demand for content, and a phenomenal ability to multitask."
"My kids, who are in their 20s, never read the newspaper," affirms Korn. "They've never had newspaper ink on their hands in their whole life. They get all their information off the web."
And here's someone (or lots of someones) forecasting already for next year. Some nice content from not the author and people who are actually relevant.
Okay, okay this is a video -- not an article. But I like it. Shows the difference between the Asian market and that of the West. HALF the world's social and mobile use is in Asia, so that part of the world is kinda of important to pay attention to.
Like what they said about technology being about "best fit." Not everything will work for a specific need. It's about finding the best tech solution to assist with the individual task at hand.
Kind of fun to look back and see what they were expecting this year to be like.
"In 2014, expect pop artists to sing the praises of Nike sneakers and Rice Krispies."
Wish they dug a little deeper into some of these topics. Like the 3-D cancer screening. How much radiation exposure is there? Is this more beneficial than harmful?
Patience is not trending. "Fifty-eight percent say availability is more important that price, and 92 percent will not wait for products to come into stock."
Points six and seven were the most unexpected, for me. As far as advertising, think "authenticity" is the most important of these trends to pay attention to. This is what separates effective and ineffective work.