BuzzFeed Embraces Sponsored Content to Tap Social-Media Sharing - WSJ.com - 0 views
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Urs L on 22 Apr 14While two years old, this piece really does cement the importance of sites such as Buzzfeed and their business (money making) model. In their words: "But the sharing of sponsored content is the centerpiece of BuzzFeed's business model. Mr. Peretti is so sure about the premise that he has dispensed with traditional banner advertising entirely." And it's true, one of the reasons I enjoy reading through both political news and ridiculous lists is because there is that simplicity in sharing an article at a moment's notice, without feeling intrusive.
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Urs L on 22 Apr 14While two years old, this piece really does cement the importance of sites such as Buzzfeed and their business (money making) model. In their words: "But the sharing of sponsored content is the centerpiece of BuzzFeed's business model. Mr. Peretti is so sure about the premise that he has dispensed with traditional banner advertising entirely." And it's true, one of the reasons I enjoy reading through both political news and ridiculous lists is because there is that simplicity in sharing an article at a moment's notice, without feeling intrusive.