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The NBA set a goal of heavily increasing followers and interaction surrounding its NBA Cares campaigns and succeeded on all fronts. This is a prime example of an ad campaign done well - focusing on the proper audience and giving them what they want :)

The NBA set a goal of heavily increasing followers and interaction surrounding its NBA Cares campaigns and succeeded on all fronts. This is a prime example of an ad campaign done well - focusing on the proper audience and giving them what they want :)

BuzzFeed is giving Mindshare data on some of the fastest-moving stories on social media. It will help Mindshare shape real-time and long-term client campaigns. Social Media outlets like BuzzFeed are selling their data to media agencies so that they have a more rounded outlook on their consumers.

BuzzFeed is giving Mindshare data on some of the fastest-moving stories on social media. It will help Mindshare shape real-time and long-term client campaigns. Social Media outlets like BuzzFeed are selling their data to media agencies so that they have a more rounded outlook on their consumers.

Skip to the ninth paragraph and you'll still get the gist. This one's about programmatic advertising. Which is helpful because that's all mobile ads are.

Ninth paragraph indeed: I actually clipped this quote before I noticed you had said that: "Actually, the opposite is true. Programmatic is expanding because it allows advertisers to pay more for ads, and to be happy about the fact that they're doing it. We are in the midst of a multiyear transition in which it feels like ads are cheaper, but ultimately the cost of advertising is going up."

It increases efficiency and effectiveness. I can tell you feels really good when you get big result numbers back on a campaign.

Yes, this is from India. But so what. The reason for pushing social media is very interesting and kind of unexpected: "The urban voter today is more interested in politics and governance than earlier."

Good stuff - if you remember the 2008 US election, social was credited with huge contributions to Barry's campaign.

Really really cool ads!

Looks like a great foundation for the "360 campaign" they promise - hopefully they deliver some memorable expressions of it beyond the initial work.

I have had the same experience over the past couple months with my clients. It's the lazy marketers that will lose out. Better campaigns now have a bigger advantage than before.

Part of a campaign for Skittles by BBDO toronto. A highly ammusing project that involved combining funny gifs and raps to send to your friends for the holidays

T-mobile takes a game available on some of their devices and brings it the real world. I really like these types of campaigns. Partly because I would love to wander into one of these events because they seem really funny and just might work in advertising too.

New ways for advertisers to market to their audience through facebook

The examples listed in this article are my favorite types of advertising. I love when a company makes their campaign into some type of art display. I think if they do that to, I am more likely to dig in and see what their message is. Thus, more likely to buy their product.