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This is a long one but pretty interesting. Compares a lot of civil rights activism to current social activism. Social media can make a huge difference if used correctly and delivered in the correct way.

The NBA set a goal of heavily increasing followers and interaction surrounding its NBA Cares campaigns and succeeded on all fronts. This is a prime example of an ad campaign done well - focusing on the proper audience and giving them what they want :)

The NBA set a goal of heavily increasing followers and interaction surrounding its NBA Cares campaigns and succeeded on all fronts. This is a prime example of an ad campaign done well - focusing on the proper audience and giving them what they want :)

I know, I know. This is old - in internet time - but didn't know this existed. Interesting how information collected on different devices can be used interchangeably.

What is most interesting to me about this is the potential for storytelling - think of it like a play where the first act is inside a mobile banner, the second act is in a web banner and the third act is served via Netflix video ad.

New system can identify you by how you interact within your device's interface.

timing when and where your ad shows up in mobile can be the most important part of the ad.

This is a dense article but for that reason, all the more important to read carefully. This part surprised me in a good way: "By waiting until the user has finished their activity, closing an app, or is switching to another task and then showing a relevant, media-rich full screen, a Postitial ad to say "thank you and this session was sponsored by brand X" has proven to be around five times more engaging than traditional interstitial advertising."

Cool article I found this morning about brand likes, and people not knowing, or not actively liking them.

Celebs with big fan bases now have an easy way to mobilize their followers to do something about climate change.