Contents contributed and discussions participated by Brian Massey - Online Conversion

Why Split-Testing is Like Sex in High School | Copyblogger - 0 views

www.copyblogger.com/split-testing-tutorial

Split-Testing Copyblogger copywriting tim ash

shared by Brian Massey on 26 Jul 11 - No Cached

Brian Massey on 26 Jul 11

This is just one example of how copy on techniical topics can be made fun, interesting and easy to read. Split-testing is an important tool, but notice how Danny presents the topic and keeps you reading. This is how your site should work.

<div class="cArrow"> </div><div class="cContentInner">This is just one example of how copy on techniical topics can be made fun, interesting and easy to read. Split-testing is an important tool, but notice how Danny presents the topic and keeps you reading. This is how your site should work.</div>

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How Images Improve -or Destroy - Conversion Rates - 0 views

socialtriggers.com/how-images-affect-conversions

photography images stock

shared by Brian Massey on 26 Jul 11 - No Cached

Brian Massey on 26 Jul 11

Stock photography is the lazy designer's crutch. Ironic considering that most pages miss a most basic marketing truism: "Show the product." This post offers some great insight into proper use of images on your Web pages.

<div class="cArrow"> </div><div class="cContentInner">Stock photography is the lazy designer's crutch. Ironic considering that most pages miss a most basic marketing truism: "Show the product." This post offers some great insight into proper use of images on your Web pages.</div>

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boagworld.com by Mobify - 1 views

m.boagworld.com/...wireframing-rules

wireframe wireframing development web

shared by Brian Massey on 23 Jul 11 - No Cached

Brian Massey on 23 Jul 11

Wireframes are one of the tools I use to communication page changes to Conversion Sciences clients. If you've been through this with me, you'll know that I believe in pen and "paper." My favorite commandment: "Thou shall not wireframe alone."

<div class="cArrow"> </div><div class="cContentInner">Wireframes are one of the tools I use to communication page changes to Conversion Sciences clients. If you've been through this with me, you'll know that I believe in pen and "paper." My favorite commandment: "Thou shall not wireframe alone."</div>

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Seth's Blog: Articulating your preferred use case (what's it for?) - 0 views

sethgodin.typepad.com/...g-your-preferred-use-case.html

seth personas use case

shared by Brian Massey on 17 Jul 11 - No Cached

Brian Massey on 17 Jul 11

What Seth calls a "Use Case" we call Personas in the world of conversion. Otherwise the benefits are the same: understanding your most important visitors, ending bad relationships with poor customers, and getting everyone on the same page.

<div class="cArrow"> </div><div class="cContentInner">What Seth calls a "Use Case" we call Personas in the world of conversion. Otherwise the benefits are the same: understanding your most important visitors, ending bad relationships with poor customers, and getting everyone on the same page.</div>

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Conversion Optimization: The grand-slam of website design | Philly Marketing Labs - 0 views

www.phillymarketinglabs.com/...e-grand-slam-of-website-design

conversion optimization online marketing conversion rate

shared by Brian Massey on 15 Jul 11 - No Cached

Brian Massey on 15 Jul 11

Wonder what your conversion rate should be? @PhillyMktgLabs takes a stab at some categories. NOTE: These conversion rates are unacceptible!

<div class="cArrow"> </div><div class="cContentInner">Wonder what your conversion rate should be? @PhillyMktgLabs takes a stab at some categories. NOTE: These conversion rates are unacceptible!</div>

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23 Ways to Leverage a Blog Post for Content for Marketing Success - 1 views

www.contentmarketinginstitute.com/...content-leverage

content marketing content white paper video webinar article email

shared by Brian Massey on 11 Jul 11 - No Cached

Brian Massey on 11 Jul 11

Once you've blown your Web development budget on look and feel, you often find yourself short on the most important aspect: content; lead generating, social media supporting, expert making content. This is a great list of ways to generate and reuse content.

<div class="cArrow"> </div><div class="cContentInner">Once you've blown your Web development budget on look and feel, you often find yourself short on the most important aspect: content; lead generating, social media supporting, expert making content. This is a great list of ways to generate and reuse content.</div>

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Conversion Optimization for Online Video - 10 Things to Test - 0 views

www.reelseo.com/video-conversion-testing

video conversion optimization online

shared by Brian Massey on 11 Jul 11 - Cached

Brian Massey on 11 Jul 11

Here are some good answers to burning questions when using video on your pages..

<div class="cArrow"> </div><div class="cContentInner">Here are some good answers to burning questions when using video on your pages..</div>

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Smart marketing in the era of agile commerce | VentureBeat - 0 views

venturebeat.com/...g-in-the-era-of-agile-commerce

agile commerce monetate eisenberg

shared by Brian Massey on 06 Jul 11 - No Cached

Ironically, one of the best models for agility and persuasion is found offline, in the world of traditional retailing. Merchandisers at brick-and-mortar chains continually experiment with displays and layouts, offers and messaging, in order to find what works best at each store, then share their findings among stores
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Brian Massey on 06 Jul 11

Ironically, one of the best models for agility and persuasion is found offline, in the world of traditional retailing. Merchandisers at brick-and-mortar chains continually experiment with displays and layouts, offers and messaging, in order to find what works best at each store, then share their findings among stores.

<div class="cArrow"> </div><div class="cContentInner">Ironically, one of the best models for agility and persuasion is found offline, in the world of traditional retailing. Merchandisers at brick-and-mortar chains continually experiment with displays and layouts, offers and messaging, in order to find what works best at each store, then share their findings among stores.</div>

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Top 5 Metrics for Auditing Your Social Media Marketing ROI - 0 views

blog.hubspot.com/...ocial-Media-Marketing-ROI.aspx

social media conversion analytics metrics hubspot

shared by Brian Massey on 02 Jul 11 - No Cached

Brian Massey on 02 Jul 11

Leads, customers and conversion rate round out this list. Now that's conversion.

<div class="cArrow"> </div><div class="cContentInner">Leads, customers and conversion rate round out this list. Now that's conversion.</div>

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7 Reasons to Add QR Codes to Content Marketing « noeliamerejo - 0 views

noeliamerejo.wordpress.com/...-qr-codes-to-content-marketing

QR codes content smartphone

shared by Brian Massey on 25 Jun 11 - No Cached

Brian Massey on 25 Jun 11

Some good data on QR code and smartphone usage.

<div class="cArrow"> </div><div class="cContentInner">Some good data on QR code and smartphone usage.</div>

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10 kick-ass features in Google Analytics v5 | Internet Marketing Strategy: Conversation... - 0 views

www.conversationmarketing.com/...ogle-analytics-v5-features.htm

google google analytics features analytics

shared by Brian Massey on 24 Jun 11 - No Cached

Brian Massey on 24 Jun 11

If Google Analytics is your thing, Ian hits the highlights of v5

<div class="cArrow"> </div><div class="cContentInner">If Google Analytics is your thing, Ian hits the highlights of v5</div>

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How To Track Social Conversions On Landing Pages - 0 views

searchengineland.com/ersions-on-landing-pages-80387

conversions social media like facebook twitter plus one

shared by Brian Massey on 24 Jun 11 - No Cached

Brian Massey on 24 Jun 11

Thanks @chiefmartec for an incredibly helpful and detailed tutorial on measuring social like buttons in Google Analytics.

<div class="cArrow"> </div><div class="cContentInner">Thanks @chiefmartec for an incredibly helpful and detailed tutorial on measuring social like buttons in Google Analytics.</div>

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3 Low Hanging A/B Testing Opportunities To Increase Conversion Rate - 0 views

searchengineland.com/increase-conversion-rate-80177

conversion Landing page

shared by Brian Massey on 23 Jun 11 - No Cached

Brian Massey on 23 Jun 11

The three most important things on your landing page: Headline, Bold Call to Action and Social Proof. Nice read.

<div class="cArrow"> </div><div class="cContentInner">The three most important things on your landing page: Headline, Bold Call to Action and Social Proof. Nice read.</div>

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Love Your Life Summit brought to you by ItsAllAboutWomen.com - 0 views

loveyourlifesummit.com

conversion personas tabs Landing page

shared by Brian Massey on 23 Jun 11 - No Cached

Brian Massey on 23 Jun 11

Good example of using "persona tabs" on a landing page.

<div class="cArrow"> </div><div class="cContentInner">Good example of using "persona tabs" on a landing page.</div>

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Google Adwords CTR Validity Tool - 0 views

www.vertster.com/adwords-tool

conversion split statistics test sample

shared by Brian Massey on 18 Jun 11 - Cached

Brian Massey on 18 Jun 11

Tells you if you have a large enough sample to determine if one solution truly outperformed another. Thanks @TheGrok

<div class="cArrow"> </div><div class="cContentInner">Tells you if you have a large enough sample to determine if one solution truly outperformed another. Thanks @TheGrok</div>

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Asymmetric Dominance aka Decoy Theory - 0 views

www.dailyconversions.com/...tri-dominance-aka-decoy-theory

pricing psychology

shared by Brian Massey on 17 Jun 11 - No Cached

Brian Massey on 17 Jun 11

Proven in experiments by Dan Ariely in "Predictably Irrational"

<div class="cArrow"> </div><div class="cContentInner">Proven in experiments by Dan Ariely in "Predictably Irrational"</div>

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42 Content Marketing Experts Lead Junta42′s Final Top Blogs List - 1 views

blog.junta42.com/...nt-marketing-experts-blog-list

blog content marketing junta42 top 42

shared by Brian Massey on 16 Jun 11 - No Cached

Brian Massey on 16 Jun 11

The Conversion Scientist is #23!

<div class="cArrow"> </div><div class="cContentInner">The Conversion Scientist is #23! </div>

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5 Steps for Creating a Newsletter from Your Blog | OpenView Blog - 0 views

blog.openviewpartners.com/ng-a-newsletter-from-your-blog

blog steps Newsletter content marketing

shared by Brian Massey on 14 Jun 11 - No Cached

Brian Massey on 14 Jun 11

My favorite content strategy is the blog-driven strategy.

<div class="cArrow"> </div><div class="cContentInner">My favorite content strategy is the blog-driven strategy.</div>

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How to Track Google +1 and Facebook Like Button Clicks - 0 views

blog.performable.com/-track-google-facebook-buttons

metrics social media like google plus one

shared by Brian Massey on 13 Jun 11 - No Cached

Brian Massey on 13 Jun 11

If it isn't measureable, it didn't happen.

<div class="cArrow"> </div><div class="cContentInner">If it isn't measureable, it didn't happen.</div>

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Case Study: KISSinsights and KISSmetrics - The 1-2 Punch for Increasing Conversion - 0 views

blog.kissmetrics.com/unch-for-increasing-conversion

case study studies funnel conversion

shared by Brian Massey on 05 Jun 11 - No Cached

Brian Massey on 05 Jun 11

This is a great example of how to optimize a purchase funnel

<div class="cArrow"> </div><div class="cContentInner">This is a great example of how to optimize a purchase funnel</div>

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