How to Build and Operate a Content Marketing Machine | SEOmoz - 0 views
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It is a great sign that @SEOMoz included Conversion in their grand plan for Content Marketing. This infograph considers conversion a key component of content marketing, but in my upcoming book on conversion I make content a key part of conversion marketing. Different approaches, same result.
Enjoy the Infograph.
5 Content Marketing Trends to Follow Right Now - Relevance - 0 views
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@marcommadness We've built a very successful and growing business on a foundation of content. Our prospects pull up on road paved by content.
So, I was glad to see this well-written Relevance article that mentioned our content creation service.
These five tips are not typical, and are truly the reasons we have succeeded. Automate Content Development Be authentic and vulnerable Writers should learn to code (huge advantage). Long form content.
Content Marketing in a Blink: The Content Grid v2 [Infographic] | Eloqua Blog - 0 views
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Does your company have a Markishing department yet? That's a Marketing/Publishing department, and if you don't you better start working on it.
This infograph from Eloqua illustrates the power of content at various stages of the purchasing cycle. You don't have to be an enterprise to be using this kind of markishing approach to marketing. Learn about content development and cascades in my up-coming book.
22 Ways to Create Compelling Content When You Don't Have a Clue [Infographic] | Copyblo... - 0 views
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@copyblogger: Content is king. In my upcoming book The Customer Creation Equation, I teach you how to charge your marketing batteries and then tap the stored marketing potential... all with content. If you don't yet know what content you're going to create, or find yourself stuck, this infographic may be just the ticket for you.
How to Effectively Manage the Content Marketing Process | Content Marketing Institute - 0 views
23 Ways to Leverage a Blog Post for Content for Marketing Success - 1 views
The Viral Marketing Cheat Sheet - 0 views
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@KISSMetrics Viral content is generally a hit-or-miss proposition for most businesses. It's hard to tell which will catch the interest of the public or go main-stream. One strategy is to prepare ALL of your content to go viral, so that when you launch the right topic at the right time (e.g. get lucky), your content will have wings.
This infograph from KISSMetrics hits the key things you should consider if you want content that is viral-worthy.
Top 25 Inbound Marketing Articles of the Week: July 11, 2014 - UpCity - 0 views
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Marketers have it tough. Just look at all of the things we can optimize! Where do we start?!
Well, we can start with these 25 articles, including one from yours truly. Search Optimization Social Optimization Local Optimization Email Marketing (No Optimization?) Mobile Optimization Content Marketing Conversion Optimization Reputation Management
How to Write a Bait Piece That Attracts Your Ideal Clients - 0 views
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Key to the many strategies included in The Customer Creation Equation (due out this Spring) is the use of content to charge and discharge marketing "batteries." These strategies involve writing what author Kathryn Aragon calls "Bait Pieces." While I don't see my customers as dumb fish, her process is right on.
Remember: to market on the Web you have to create a Markishing Department, part marketing, part publishing.
Your Site is the Mousetrap, Your Content is the Cheese | Content Marketing Institute - 0 views
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Barry Feldman @FledmanCreative leads this article off with a most vivid depiction of our end goal: "Start with a dead mouse." This is the ultimate goal of our content marketng. We want to accomplish something. The rest is equally as creative. My new book discusses content in the conversion process at length. I hope it is as entertaining as Barry.
Fiber One Sparks Up Boomer Love With Cheech and Chong | ClickZ - 0 views
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It is always tough to market to a specific target. Here Fiber One is clearly targeting boomers, and a particular brand of boomer. No doubt this will hurt their sales to conservative families. There will be some backlash. But, we all must be creating content for more and more specific markets, and walking away from the others if we're going to grow our businesses. Hat tip to Fiber One: may your bravery be rewarded with sales and market share.
How to Use Ebooks Strategically and Reach Your Content Marketing Goals | Copyblogger - 0 views
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This article on ebooks comes at an important time at Conversion Sciences as we put the final touches on a unique ebook of our own (preorder Business Video Through the Eyes of Your Prospects).
Content is the way you charge and release the power stored in your marketing batteries (customer lists, email lists, social media networks).
And don't forget that ebooks now outsell print books.
48 Tweetable Stats To Make You An Online Marketing SmartyPants | Unbounce - 0 views
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@unbounce has provide a post with a double payoff. First, this is a great list of conversion-related stats and, second, a great example of how to design content to be sharable.
The content is sharable for the following reasons: The title contains the call to action "48 Tweetable Stats..." There's something here for everyone The quotes are Twitter-sized for easy sharing in 140 characters Each quote has a call to action in the form of a "Tweet this" link. Every quote So, if you've got something you really want people to share, follow this recipe. For article-style content, use pull quotes and put a "Tweet this" link with each.
These guys are real smarty-pants.
12 Important Places You're Forgetting to Add Calls-to-Action - 0 views
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"I may have an answer to your questions."
Doesn't this sound hopeful? And you do. Whatever industry you are in, it is fundamentally your duty to understand your market's problems and to figure out how to solve them. The philosophy of content marketing is that teaching prospects about their problems is as important as teaching them about your solutions.
So, if you have some helpful knowledge that helps prospects solve problems, how are you letting them know that you're there for them?
Here are twelve ways to call attention to what you offer. Then you can let the content speak volumes for your solutions.
If you need to get started on content marketing here is a pretty complete list of resources to get you started.