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Brian Massey

98 New-School Content Marketing Articles | Unbounce - 0 views

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    As I'm putting the final touches on my up-coming book, it is very clear that content is the most important conversion strategy: It influences and enables almost every other strategy.

    If you need to get started on content marketing here is a pretty complete list of resources to get you started.
Brian Massey

How to Build and Operate a Content Marketing Machine | SEOmoz - 0 views

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    It is a great sign that @SEOMoz included Conversion in their grand plan for Content Marketing. This infograph considers conversion a key component of content marketing, but in my upcoming book on conversion I make content a key part of conversion marketing. Different approaches, same result.

    Enjoy the Infograph.
Brian Massey

5 Content Marketing Trends to Follow Right Now - Relevance - 0 views

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     @marcommadness We've built a very successful and growing business on a foundation of content. Our prospects pull up on road paved by content.

    So, I was glad to see this well-written Relevance article that mentioned our content creation service.

    These five tips are not typical, and are truly the reasons we have succeeded. Automate Content Development Be authentic and vulnerable Writers should learn to code (huge advantage). Long form content.
Brian Massey

Content Marketing in a Blink: The Content Grid v2 [Infographic] | Eloqua Blog - 0 views

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    Does your company have a Markishing department yet? That's a Marketing/Publishing department, and if you don't you better start working on it.

    This infograph from Eloqua illustrates the power of content at various stages of the purchasing cycle. You don't have to be an enterprise to be using this kind of markishing approach to marketing. Learn about content development and cascades in my up-coming book.
Brian Massey

Content Promotion Strategies: 50 Ways to Drive Traffic - Orbit Media Studios - 0 views

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    Andy @Crestodina of @orbiteers is one of the smartest content marketers and educators in the space today. I'll be sitting down with my Content Scientist to talk through these ideas. So. Many. ideas.
Brian Massey

22 Ways to Create Compelling Content When You Don't Have a Clue [Infographic] | Copyblo... - 0 views

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     @copyblogger: Content is king. In my upcoming book The Customer Creation Equation, I teach you how to charge your marketing batteries and then tap the stored marketing potential... all with content. If you don't yet know what content you're going to create, or find yourself stuck, this infographic may be just the ticket for you.
Brian Massey

How to Effectively Manage the Content Marketing Process | Content Marketing Institute - 0 views

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    Content is the best way to improve your conversion rate overall. This is a great primer for those marketing departments that are committing to this powerful strategy.
Brian Massey

23 Ways to Leverage a Blog Post for Content for Marketing Success - 1 views

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    Once you've blown your Web development budget on look and feel, you often find yourself short on the most important aspect: content; lead generating, social media supporting, expert making content. This is a great list of ways to generate and reuse content.
Brian Massey

The Viral Marketing Cheat Sheet - 0 views

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     @KISSMetrics Viral content is generally a hit-or-miss proposition for most businesses. It's hard to tell which will catch the interest of the public or go main-stream. One strategy is to prepare ALL of your content to go viral, so that when you launch the right topic at the right time (e.g. get lucky), your content will have wings.

    This infograph from KISSMetrics hits the key things you should consider if you want content that is viral-worthy.
Brian Massey

Top 25 Inbound Marketing Articles of the Week: July 11, 2014 - UpCity - 0 views

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    Marketers have it tough. Just look at all of the things we can optimize! Where do we start?!

    Well, we can start with these 25 articles, including one from yours truly. Search Optimization Social Optimization Local Optimization Email Marketing (No Optimization?) Mobile Optimization Content Marketing Conversion Optimization Reputation Management
Brian Massey

How to Write a Bait Piece That Attracts Your Ideal Clients - 0 views

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    Key to the many strategies included in The Customer Creation Equation (due out this Spring) is the use of content to charge and discharge marketing "batteries." These strategies involve writing what author Kathryn Aragon calls "Bait Pieces." While I don't see my customers as dumb fish, her process is right on.

    Remember: to market on the Web you have to create a Markishing Department, part marketing, part publishing.
Brian Massey

4 Principles Of Conversion Content Marketing - 0 views

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    Scott Brinker builds the bridge between landing page optimization and content marketing.
Brian Massey

Your Site is the Mousetrap, Your Content is the Cheese | Content Marketing Institute - 0 views

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    Barry Feldman @FledmanCreative leads this article off with a most vivid depiction of our end goal: "Start with a dead mouse." This is the ultimate goal of our content marketng. We want to accomplish something. The rest is equally as creative. My new book discusses content in the conversion process at length. I hope it is as entertaining as Barry.
Brian Massey

Fiber One Sparks Up Boomer Love With Cheech and Chong | ClickZ - 0 views

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    It is always tough to market to a specific target. Here Fiber One is clearly targeting boomers, and a particular brand of boomer. No doubt this will hurt their sales to conservative families. There will be some backlash. But, we all must be creating content for more and more specific markets, and walking away from the others if we're going to grow our businesses. Hat tip to Fiber One: may your bravery be rewarded with sales and market share.
Brian Massey

How to Use Ebooks Strategically and Reach Your Content Marketing Goals | Copyblogger - 0 views

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    This article on ebooks comes at an important time at Conversion Sciences as we put the final touches on a unique ebook of our own (preorder Business Video Through the Eyes of Your Prospects).

    Content is the way you charge and release the power stored in your marketing batteries (customer lists, email lists, social media networks).

    And don't forget that ebooks now outsell print books.
Brian Massey

48 Tweetable Stats To Make You An Online Marketing SmartyPants | Unbounce - 0 views

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     @unbounce has provide a post with a double payoff. First, this is a great list of conversion-related stats and, second, a great example of how to design content to be sharable.

    The content is sharable for the following reasons: The title contains the call to action "48 Tweetable Stats..." There's something here for everyone The quotes are Twitter-sized for easy sharing in 140 characters Each quote has a call to action in the form of a "Tweet this" link. Every quote So, if you've got something you really want people to share, follow this recipe. For article-style content, use pull quotes and put a "Tweet this" link with each.

    These guys are real smarty-pants.
Brian Massey

12 Important Places You're Forgetting to Add Calls-to-Action - 0 views

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    "I may have an answer to your questions."

    Doesn't this sound hopeful? And you do. Whatever industry you are in, it is fundamentally your duty to understand your market's problems and to figure out how to solve them. The philosophy of content marketing is that teaching prospects about their problems is as important as teaching them about your solutions.

    So, if you have some helpful knowledge that helps prospects solve problems, how are you letting them know that you're there for them?

    Here are twelve ways to call attention to what you offer. Then you can let the content speak volumes for your solutions.
Brian Massey

Eight Traits of a Killer Web Marketing Article | MarketingProfs Daily Fix Blog - 0 views

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    The blog volcano wants to ERUPT. But it won't unless you are doing some basic things in your posts and articles. Here are eight important and relatively easy to follow tips to give your posts and articles legs.
Brian Massey

How to Put Together an Editorial Calendar for Content Marketing | Content Marketing Ins... - 0 views

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    Great summary of how to organize and plan an Editorial Calendar
Brian Massey

Content Strategies that Educate Customers: Moxie Marketing Maxims March Newsletter - 0 views

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    Ideas for implementing content marketing strategies.
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