Email Is Crushing Twitter, Facebook for Selling Stuff Online | Wired Business | Wired.com - 0 views
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If you're a frequent reader of our blogs, you won't be surprised by this report from Custora stating that email is a more effective marketing channel than social networks.
In fact, I say in my book that email is the biggest social network on the planet. Business people plan their days by their inbox. They program audible notifications when new items come into their inbox. It's not smart, but it's true.
Of course, this doesn't mean that you should send self-promotional crap. That won't work in email, mail or social media. But certainly don't eliminate email from your marketing mix.
7 Ways to Add "WOW" Factor to Your Landing Pages - ion interactive blog - The... - 0 views
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The question to ask on a landing page is, "Will WOW increase my conversions?" Some of these "WOW" features have proven to reduce conversion rates. Rotating banners of any sort attract the eye away, and can pull readers out of the "meat" of the page where they are more likely to convert. Accordian menus and tabbed content may prevent scanners from quickly consuming the page. It's a bit of a Catch 22: they may not have the patience to click on each item until they've scanned the content... which is hidden. Social widgets can deliver social proof and increase conversion rates. However, social media chicklets that let the visitor go off to Facebook or Twitter work against the purpose of a landing page: to keep visitors on the page until they make a decision. Why send traffic that you've paid for off to Mark Zuckerberg? Lightbox popovers are universally derided if you ask people. However, they almost always increase conversion rates.
Every audience is different, so test these WOW features with your own crowd.
E-Commerce Customer Acquisition Snapshot | Custora Blog - 1 views
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The interesting graphic shown in this post by Custora shows how e-commerce businesses are gaining customers and how that has changed since 2009.
It is no surprise to see cost-per-click (CPC) search advertising growing over that time. However, it is gratifying to see that email has grown the fastest, far outstripping banner advertising, Facebook and Twitter.
In my book I say that email is the biggest social network on the planet. It appears to be so for e-commerce companies as well.
48 Tweetable Stats To Make You An Online Marketing SmartyPants | Unbounce - 0 views
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@unbounce has provide a post with a double payoff. First, this is a great list of conversion-related stats and, second, a great example of how to design content to be sharable.
The content is sharable for the following reasons: The title contains the call to action "48 Tweetable Stats..." There's something here for everyone The quotes are Twitter-sized for easy sharing in 140 characters Each quote has a call to action in the form of a "Tweet this" link. Every quote So, if you've got something you really want people to share, follow this recipe. For article-style content, use pull quotes and put a "Tweet this" link with each.
These guys are real smarty-pants.
Learn How To Increase Your Conversions From These 5 Consumer Psychology Studies - 0 views
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@KISSMetrics - You don't have to be a psychologist to create good messages and strategies for your business, but it really helps to know the subtle things that make people more comfortable taking action. This article summarizes some of my favorite research on buyer psychology.
If you offer a trial of your product, use email to deliver "mints" of helpful information. This will increase the likelihood that they will buy. See #4.
Design your pricing in clusters around your most profitable offering. See #5.
Be specific in your calls to action. See #3.
Community involvement and social proof are also covered. See #1 and #2.
I hope you enjoy this as much as I do.
7 Conversion Lessons Learned From Eye Tracking - 0 views
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@neilpatel collects some of the most interesting eye-tracking images available and provides seven insights that can help you design your pages and choose images. We have done our own eye-tracking study of business video and you can get the full report now. The report offers similar conclusions for the use of video in a landing page. It includes over 30 minutes of embedded video that you can watch yourself.
Neil's conclusions include:Be careful you you use [images of] peopleThat people love media (especially on search results pages)That men and women look at images differentlyThat simple images can be more effectiveThe power of the left side of the pageThe power of facesThat people love hand-written notes (my favorite)Enjoy the images he provides.
Google Tweaks AdWords To Give Landing Page Quality More Weight - 0 views
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Conversion math is sometimes hard to understand. How can really small increases in website conversion rates LOWER the cost of all f my marketing? Well, that is a discussion for another time. Now you don't have to think so hard about it.
Google has laid it out very clearly: If your landing pages are good, they will send you more traffic for less money. You don't have to be a math genius to figure out the importance of conversion optimization anymore.
Smart marketing in the era of agile commerce | VentureBeat - 0 views
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Ironically, one of the best models for agility and persuasion is found offline, in the world of traditional retailing. Merchandisers at brick-and-mortar chains continually experiment with displays and layouts, offers and messaging, in order to find what works best at each store, then share their findings among stores
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Ironically, one of the best models for agility and persuasion is found offline, in the world of traditional retailing. Merchandisers at brick-and-mortar chains continually experiment with displays and layouts, offers and messaging, in order to find what works best at each store, then share their findings among stores.
Experiments at Airbnb - Airbnb - 1 views
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Why does Airbnb test? What are their challenges?
This article does a great job of explaining the thinking behind testing at Airbnb. Homeaway and other competitors better be doing this kind of work, too.
For those of you who are testing, this article gives a great overview why you should test longer before calling a winner.
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The problem with the Social Battery is that it discharges unreliably compared to the Subscriber Battery. As a result I recommend converting your social networks to email contacts. This charges your Subscriber Battery from your Social Battery.
Here is a great set of tactics to get more email subscribers from Twitter.