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My partner is fond of saying that the best judge of your marketing is your accountant. This is relatively easy to do online, to measure your marketing results all the way to revenue. Plus the learnings can be tried in other parts of the marketing portfolio.

Marketing is always trying to get a seat at the executive table. This report shows why CMOs continue to struggle.

"For every $92 spent acquiring customers, only $1 is spent converting them."

This statistic plus 51 more are presented to you by our friends at @unbounce.

Wordpress themes often work against the Conversion Scientist. Too often they don't offer important templates, such as landing pages that work without navigation and sidebars, landing pages that incorporate video and more. I have built pages with both Thesis and Genesis, and currently Thesis is my preference. However, Genesis plus Premise is also working for me.

If it isn't measureable, it didn't happen.

Thanks @chiefmartec for an incredibly helpful and detailed tutorial on measuring social like buttons in Google Analytics.