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Contents contributed and discussions participated by Brian Massey

Brian Massey

The Noisy Fallacies of Cambridge Analytica and Psychographic Targeting | WIRED - 0 views

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    "This sort of caricature of a consumer segment was created as much for potential targeting as for populating ad agency pitches to clients."
Brian Massey

SaaS Pre-Launch Strategy: How We Got Our First 100 Paying Customers - 0 views

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    This is a great example of creating a MVNP (Maximum Viable Non-Product) to test your market and marketing.
Brian Massey

6 Sure-Fire Signs of a Real Digital Marketing Agency - 0 views

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    No no no no NO! "Each campaign is a roll of the dice. If it succeeds, great! But if it fails to meet expectations, then it becomes more wasted time during which the competition could gain an upper hand."

    Are you still rolling the dice? in 2018? Stop it.
Brian Massey

Transferwise vs. WorldRemit: A Product Messaging Teardown - 0 views

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    TransferWise has twice the valuation of WorldRemit even though they both started about the same time.

    Could Worldremit have tested their way to a marketing strategy that made them competititve with TransferWise? We think so. But TransferWise figured it out, and when they did, they didn't let go.
Brian Massey

How PURE Can Boost Your Website Conversion Rates To A Whole New Level - 0 views

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    Here is another tool in the arsenal of the Conversion Scientist. PURE: The "Pragmatic Usability Rating by Experts" Who names this stuff?
Brian Massey

How to Design an Addicting Product - The Startup - Medium - 0 views

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    An interesting history of motivation and the imperative of seeking behaviors.
Brian Massey

15 Common Logical Fallacies and How to Spot Them - 0 views

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    Great list of things that lead us to make bad decisions... even with data.
Brian Massey

Tests Go First. Usability Testing in Design. - UX Planet - 0 views

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    Kinds of user tests include Explorative, Assessment and Comparative. The article discusses "Hallway Testing", "Remote Usability Testing", "Expert Reviews", "Paper Prototype Testing", and "Thinking Aloud".
Brian Massey

Common UX mistakes that can kill your project - UX Planet - 0 views

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    These are the things that make redesigns fail. I've seen it. Over and over.
Brian Massey

(1) The Bayesian Trap - YouTube - 0 views

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    The best description of Bayesian probability I've found. You need to know this.
Brian Massey

Forget The 10,000-Hour Rule; Edison, Bezos, & Zuckerberg Follow The 10,000-Experiment Rule - 0 views

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    When collecting data is so inexpensive and easy-to-do, we can no longer suffer old methods of becoming excellent at our jobs.

    'A 2014 review of 88 previous studies found that "deliberate practice explained 26% of the variance in performance for games, 21% for music, 18% for sports, 4% for education, and less than 1% for professions. We conclude that deliberate practice is important, but not as important as has been argued." '
Brian Massey

Ghost buttons: Why you should be afraid. - prototypr - 0 views

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    @PrototyprIO - Great summary of where Ghost buttons come from and when they could be used without impacting your conversion rates.
Brian Massey

Flat Design: Why you should question Nielsen Norman's research on the trendy design style. - 0 views

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    Even experienced research groups like Nielsen Norman can get testing wrong by adding too many variables. The author argues that too many variables changed in these tests

    And he's right.
Brian Massey

Wireframes are dead-why I haven't used wires in over a year. - 0 views

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    I've always argued that wireframes should come later in the web design process after copy and persuasive elements have been established.

    Zakary Kinnaird argues there may be no good time for wireframes.

    I can't test wireframes, esp. if they contain Lorem Ipsum copy. So wireframes lock in design elements before we even know what visitors prefer. Good comments as well.
Brian Massey

How to choose a user research method - UX Planet - 0 views

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    Here is an excellent summary of the kinds of user testing you can employee, and how to choose.
Brian Massey

Pricing Psychology: 7 Clever Tweaks To Make Customers Buy Again | Post Funnel - 0 views

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    Have you considered trying any of these. We would love to hear what you found.
Brian Massey

Visual sugar - uxdesign.cc - 0 views

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    When designing pages that are informational and persuasive, "visuial sugar" will often have a very meaningful negative effect on leads and sales. This is a great summary of what NOT to do on your landing pages and websites.
Brian Massey

Persuasive Techniques in Website Optimization: The Ultimate Guide for SaaS (100+ persua... - 0 views

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    This is a great roundup of the biases and psychological effects that drive humans to act. Every marketer should be comfortable with these concepts.
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