Providing choice for your web visitors is not only a great way to increase conversions in your post-click marketing program, but also to increase the value of those conversions.
Web Engagement Management (WEM) is a strategy for how an organization brings together its human and technology resources to optimize its digital presence. In the article What is Web Engagement Management (WEM)? we outlined 5 core WEM components. But we just skimmed the surface. Here's more on what we think is at the center of WEM.