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I'm giving away free copies of my book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist. There are no strings attached.

Starting December 15 and running through December 19th, my book will be completely free in the Amazon Kindle Store. Just click on "One Click Buy" during the promo dates, and it'll be delivered right to your Kindle free of charge.

Don't have a Kindle? Never fear. You can read it on the Amazon Cloud Reader on your computer, or through the free Kindle App available for your Smartphone or iPad.  

  So what is this book I am offering for free? It's called The Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist™. It gives readers the foolproof formulas to creating a website that not only gets the right traffic, but converts that traffic to customers, returning customers and advocates.  

Some of the great things you'll learn in this book:

- Identify the unique customer creation formula for your site. - Set up your own digital conversion lab to measure your progress. - Develop landing pages for your site that actually deliver. - Charge your marketing "batteries" to reduce your advertising expenditures. - Communicate authoritatively with designers, developers, and executives.

So please, do not buy this book.  

Go over to the Kindle Store and get your copy absolutely free. Your website will thank you for it.

What happens when you understand what your online recipe is? Magical things. More visitors. More sales. More leads. More revenue. This is not a job for a web designer or developer. As the business owner, marketing manager, or agency, you must know how to shepherd the development of a site into a repeatable, measurable formula. Here's an opportunity to learn more.

The last one on the list can really make a big difference.

7. Conduct user research or share findings with developers

It isn't hard to get user input thanks to inexpensive and easy-to-use services like UsabilityHub.com and Verifyapp.com.

Learn more about how and when to use tools like this in our free Everyday Behavioral Science training.

 @marcommadness We've built a very successful and growing business on a foundation of content. Our prospects pull up on road paved by content.

So, I was glad to see this well-written Relevance article that mentioned our content creation service.

These five tips are not typical, and are truly the reasons we have succeeded. Automate Content Development Be authentic and vulnerable Writers should learn to code (huge advantage). Long form content.

Forms are a key component of Landing Pages (in addition to Offer, Image, Trust and Proof). When a visitor considers completing a form — for lead gen, to subscribe or to purchase — it is the moment of truth.

So, it is sad that so many forms work to chase these ready customers and prospects away.

This article will give you some things to consider as you guide development of your website forms in these areas: Right time of informing about problems/success Right place for validation messages Right color Clear language

While Data Scientists are in demand, the ability to manage them to productive ends and incentivize them to drive the company forward are skills that managers will need to develop before they see ROI.

Data scientist agencies, like Conversion Sciences will thrive until internal management gets up to speed on what to do with these new brainiacs.

@_EricElliott makes a strong case for choosing Web apps for your mobile users over deploying native apps through the app stores. We can add to this that AB testing Web apps (Elliott calls them progressive web apps) is easier with the tools we have. Many advanced tools don't yet support native applications.

However, responsive web designs aren't enough. You should still put the effort in to craft a mobile-centric web app, as if you were developing a native app.

If these answers don't ring true with you, you're not ready for conversion optimization. "Why do [Designers] want to get bogged down in all of this marketing stuff? I like building websites - and that's what I want to do." There are two simple answers: Money. Money."

Mobile traffic is probably one of your fastest growing segments. I don't care WHAT industry you are in. Here are some excellent things to consider when developing test hypotheses for your mobile website.

It is astounding that these rotating hero shots are so common on e-commerce sites. We have seen in the lab that they are a sure way to reduce site engagement and crater conversion rates. Don't believe it? Tim Ash would know and lists the reasons in this eye-opening article. Please read it.

There is more on hero sliders in my most recent Search Engine Land column.

@LoriMeyer541 offers a nice summary of why conversion is important and important relationship between your traffic and your site's ability to convert. "You certainly need traffic because without it, your business is dead.  But, traffic is not everything - unless you can convert it."Her prescriptions for making a blog convert require some heavy content development, but the larger point is this: You must offer something relevant to your readers to start them down the path of becoming customers.

 @KISSmetrics offers a fantastic tour of landing page best practices. They offer 50 points with an example for each from businesses that have been successful on the Web. From seductive headlines, to creative copy to building trust to design, you will be inspired for your next landing page development task. 

@pallavkaushish offers a nice check list for things to test. However, you should use this list to develop a list of hypotheses. Rather than just testing these, use your analytics to see if these might really be the problem.

I would add one more to the top of the list: headlines and copy around calls to action. This has proven more effective than testing CTA buttons for us.

There are a number of best practices when it comes to creating forms on your landing pages.

Fewer fields increases conversion rate. Avoid conversion killering fields like address unless you absolutely need them. Add qualifying questions only to increase the quality of leads. "Submit" is not a proper call to action. No best practice is best for everyone, though. This infograph does a great job of putting some numbers behind the development of the right form for your landing page.

@tim_ash doesn't mince words, and his post on the pitfalls of stock photogrphy is no exception. "Marketers have turned to stock imagery as a crutch - hastily grabbing an image off the web rather than taking the time to develop an effective page design that will move visitors into the conversion funnel," he says.

Read on to learn how to NOT be one of these hasty marketers.

In light of @joeljharvey's recent presentations on mobile web development, we are not surprised by the findings of this survey. Mobile visitors want a mobile experience, not because they thought about it, but because they are, well, mobile.

Come by The Conversion Scientist blog to hear what else we have to say about building great mobile sites.

Good case study on landing page development.

New way of thinking about the sales funnel.

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Great little checklist for Subject Line development.