Should You Blame Your Designer For Poor Conversion Rates? - 0 views
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Brian Massey on 29 Dec 10Great outline of the role design plays in conversion.
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Print stages a comeback - Direct Marketing News - 0 views
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Print can still rock your conversion rates.
How Loading Time Affects Your Bottom Line | KISSmetrics - 0 views
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How patient are you when surfing the Web? According to recent studies, you're not as patient as you might think. Slow loading pages will impact your conversion rates, and probably affect the ranking of your pages on the major search engines as well.
Google Tweaks AdWords To Give Landing Page Quality More Weight - 0 views
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Conversion math is sometimes hard to understand. How can really small increases in website conversion rates LOWER the cost of all f my marketing? Well, that is a discussion for another time. Now you don't have to think so hard about it.
Google has laid it out very clearly: If your landing pages are good, they will send you more traffic for less money. You don't have to be a math genius to figure out the importance of conversion optimization anymore.
3 Low Hanging A/B Testing Opportunities To Increase Conversion Rate - 0 views
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The three most important things on your landing page: Headline, Bold Call to Action and Social Proof. Nice read.
Top 5 Metrics for Auditing Your Social Media Marketing ROI - 0 views
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Leads, customers and conversion rate round out this list. Now that's conversion.
Interesting use of Video in Ecommerce Category Page - J.Crew - 0 views
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Roll over the images at the top of this page. We know video is rocking conversion. Here's an innovative way to integrate video into a category page from apparel etailer J.Crew. I don't know if this feature is actually increasing conversion rates for J.Crew. Have you tried something like this to good effect?
Pay-per-Click Search is NOT 'Storage Wars': Why there are no Million Dollar Storage Loc... - 0 views
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This is a fabulous way of looking at your Pay-per-click (PPC) ad spend. The concept of a "marketin clearning" price range draws into sharp focus the importance of lowering your acquisition costs to participate in more search traffic and remain profitable.
Of course, the best way to lower your acquisition cost is to increase the conversion rate and average order value of your website.
25+ Tools That Conversion Rate Optimization Pros Can't Ignore - 0 views
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I often say we're living in a golden age of marketing, in which we can find data to answer almost any question we have. And these tools aren't expensive. Every marketer can benefit from these tools with a little curiosity and patience.
Ghost buttons: Why you should be afraid. - prototypr - 0 views
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@PrototyprIO - Great summary of where Ghost buttons come from and when they could be used without impacting your conversion rates.
7 Eye-Catching Email Subject Lines to Catapult Your Open Rates | Unbounce - 0 views
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@unbounce - Writing headlines and subject lines and tweets all have something in common: You have a limited number of characters to get a prospect's attention in a very noisy environment.
Steve Young gives us some tested subject lines to consider in our campaigns.
Have some fun with your subject lines and don't take yourself too seriously!
Visual Website Optimizer - A/B Testing | Multivariate Testing | Split Testing - 0 views
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A/B and Mulitivariate Testing Platform
Hashing it Out: Referral Tracking | Increasing your Website's Conversion Rate - 0 views
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Using hash tags instead of ? to prevent duplicate data when using analytics tags
How Images Improve -or Destroy - Conversion Rates - 0 views
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Stock photography is the lazy designer's crutch. Ironic considering that most pages miss a most basic marketing truism: "Show the product." This post offers some great insight into proper use of images on your Web pages.
50+ Awesome Posts on Conversions | Unbounce - 0 views
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Ready to take conversion seriously? Finally? If you want a great place to start, here are fifty bit-sized posts to get you started up the learning curve. I even got a mention. There are lots of ways to increase the performance of your website, and this list is organized into very helpful categories. Spend some time here.
50+ Awesome Posts on Conversions | Unbounce - 0 views
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Ready to take conversion seriously? Finally? If you want a great place to start, here are fifty bit-sized posts to get you started up the learning curve. I even got a mention. There are lots of ways to increase the performance of your website, and this list is organized into very helpful categories. Spend some time here.
Rotating Offers - the Scourge of Home Page Design - 0 views
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@widerfunnel "We have tested rotating offers many times and have found it to be a poor way of presenting home page content." Enough said.
Businesses love rotating banners because they are cowards. They are afraid of picking something and running with it. They don't want to lose a chance to get everyone. Well, when you try to sell to everyone, you sell to no one. If you won't listen to me, please, read Chris Goward's article. When it comes to testing, the Wider Funnel people konw what they're doing.
The Ultimate, Epic Guide to Create a Successful Online Business in 2015 - Ecommerce Pla... - 0 views
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This is one ambitious post, but it's chock full of examples.
Take some time during the holidays to review the advice in this post.
How to Interpret and Improve Your Google PageSpeed Insights Score - 0 views
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"After clicking through 900,000 ads, researchers from Google discovered that the average mobile landing page loads in an embarrassing 22 seconds. That's over 7 times longer than most impatient internet users will wait before they abandon a page - 53% to be exact."
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