7 Things Highly Productive People Do | Inc.com - 0 views
-
We focus on conversion marketing because it lets us spend our limited resources on the things that will move our business forward. However, when you first start your conversion optimization process, you are going to have to do MORE work until you get the data on what programs to kill. So, I thought I would pass along some very effective tips that have worked for me to find more time in my already crowded day. Enjoy.
9 Steps to Write Your Ultimate Home Page Headline - 0 views
-
"A mere 6 to 12 words stand between you and a lower bounce rate." This is how Joanna Wiebe begins a very comprehensive tutorial on writing your home page headline.
Home pages are hard. They have to deliver to a broad audience, and audience that could be visiting for almost any reason. However, half of our traffic comes to them on average. So, we need to get some things very right.
The first thing to focus on is the headline.
Of course, my primary advice is to hire someone like Joanna to write it for you, but if you aren't open to that, this is the best post I've seen on the topic.
How To Conduct A Conversion Optimization Experiment | Relative Bearing - 1 views
-
Here's the first line from this very helpful little post. "0 sales! What? But we got 517 unique visitors this week!" Airing your mistakes is not seen as smart marketing in many circles, but this kind of thing really is helpful. Besides the important moral of this story, there's another:
Failing the right way leads to success faster. Failing without knowing why invites unnecessary failure.
I predict good things for these folks.
4 Things To Get Right Before You Pay For Traffic - 0 views
-
@bennyblum We don't champion conversion for the fun of it, although it is fun. We do it because it makes us money on the bottom line and gives us leverage when finding more traffic.
Marketing Land's Benny Blum lays out the things you should do to find this leverage for your online advertising, SEO and PPC. Determine: What's a visit worth? Design for Conversion Get Your Message Right Establish an Organic Strategy
17 Web & Graphic Design Trends To Watch In 2017 - 0 views
-
There are sevreral items in this list that are important for conversion optimizers to take note of, things to try. Mobile-first design: I surprised to learn how many leads and sales are now coming from the mobile web. Skeleton screens: Far better than some spinning animation for decreasing both load times AND percieved load times. Photo-cenric Menus: Try these for ecommerce sites. Scroll-triggerd animations: ONLY FOR STORY TELLING! Animated Call-to-action Buttons: Try those that shimmer without interaction. Hand lettering: Be careful not to make things hard to read. AI for design: I just have to try Grid.
26 Time Management Hacks I Wish I'd Known at 20 - 0 views
-
If there was one thing that defeats your efforts to market with data, it would be lack of resources. Marketing departments are notoriously under-staffed for the workload delegated by executives. It can become overwhelming to imagine doing tests when you're just trying to get communications out the door.
In the interest of helping you find more time and happiness in your work, I offer this excellent list of 26 "time hacks."
Please. Do some split testing with the extra time you find. Your visitors will thank you.
26 Time Management Hacks I Wish I'd Known at 20 from Etienne Garbugli @egarbugli
19 Things We Can Learn From Numerous Heatmap Tests | ConversionXL - 1 views
-
@peeplaja has just saved you a whole lot of time. He's done the research and found the studies that you can use to refute the often poor advice your designers are giving your Web team.
Spend some time with this post and the links he references if you want to consistently create effective, high-converting websites.
The Ultimate UX Design of Form Validation - Designmodo - 0 views
-
Forms are a key component of Landing Pages (in addition to Offer, Image, Trust and Proof). When a visitor considers completing a form — for lead gen, to subscribe or to purchase — it is the moment of truth.
So, it is sad that so many forms work to chase these ready customers and prospects away.
This article will give you some things to consider as you guide development of your website forms in these areas: Right time of informing about problems/success Right place for validation messages Right color Clear language
INFOGRAPHIC Crafting the Subject Line that Gets Your Email Read - Litmus - 0 views
-
We've seen in email tests that subject lines can have implications far beyond the open rate. We've seen two identical emails with identical landing pages have the same open rates and the same click-through rates (CTR), but one generated more sales than the other.
What's the difference? The subject line.
In short, subject lines are important.
And they are difficult to write.
This infographic does a great job of boiling things down to help remove the indecision when you are writing subject lines.
Build a Conversion Rate Heatmap by Hour & Day of Week in Google Docs | Optimisation Beacon - 0 views
-
When we dig into a site's analytics, we try a number of different approaches to the data. Sometimes interesting things pop out, and sometimes the data looks "as expected."
This is an analysis we are going to start adding to our analysis: Heatmap of Conversions by Hour of Day. We will modify it for our ecommerce clients (as we track Revenue per Visit, or RPV).
You might try this and see if there is an interesting pattern in your data.
Get a Free Copy of my Book for Your Kindle, iPad or Smartphone Your Customer Creation E... - 0 views
-
I'm giving away free copies of my book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist. There are no strings attached.
Starting December 15 and running through December 19th, my book will be completely free in the Amazon Kindle Store. Just click on "One Click Buy" during the promo dates, and it'll be delivered right to your Kindle free of charge.
Don't have a Kindle? Never fear. You can read it on the Amazon Cloud Reader on your computer, or through the free Kindle App available for your Smartphone or iPad.
So what is this book I am offering for free? It's called The Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist™. It gives readers the foolproof formulas to creating a website that not only gets the right traffic, but converts that traffic to customers, returning customers and advocates.
Some of the great things you'll learn in this book:
- Identify the unique customer creation formula for your site. - Set up your own digital conversion lab to measure your progress. - Develop landing pages for your site that actually deliver. - Charge your marketing "batteries" to reduce your advertising expenditures. - Communicate authoritatively with designers, developers, and executives.
So please, do not buy this book.
Go over to the Kindle Store and get your copy absolutely free. Your website will thank you for it.
is split testing bad for seo? only if you make these mistakes | elegant themes blog - 0 views
Cognitive bias cheat sheet - Better Humans - 0 views
Regular Expressions Guide for SEO, Google Analytics & Google Tag Manager - 0 views
-
Regular expressions rear their ugly head in more and more places. Google Analytics is just one.
For me the regular expression showed up in the excellent Yoast SEO plugin for Wordpress. I needed to redirect a URL that had parameters, like this:
http://conversionsciences.com/conversion-upside-report/?t=10000&v=344&x=250
To do this, I could not use a regular redirect, as everything after the ? would be stripped away. I needed to use a Regular Expression Redirect. However, this sort of thing -- using query parameters -- wasn't covered in any of the Yoast documentation.
This article gave me the hint I needed, and the technique that ended up working. To summarize, I used the following regular expression to match my URL with the parameters:
^\/conversion-upside-report($|\/.*$)
The parentheses save the matching contents into a variable, which I can access using $1 in the new URL, like this:
resources/conversion-rate-optimization-calculator/upside-report/$1
It worked great. Give it a try: http://conversionsciences.com/conversion-upside-report/?t=10000&v=344&x=250
Thanks to Himanshu.
The Answer to This One Question Will Skyrocket Your Sales | Inc.com - 0 views
-
We often talk about the power of the thank-you page. Once someone has purchased from you or signed up with you, a psychological effect called "Likeing" takes hold. The person likes you more for no other reason than that they chose you.
So, you must be good.
We recommend that you ask for social shares on the thank you page, ask them to upsell on the thank you page, and sign up for email on the thank you page.
Here is another great thing to ask for: Feedback.
A Short Lesson in Perspective - The San Francisco Egotist - 0 views
-
We use data to drive creative decisions. But never think that data accomplishes anything without creative, human guidance. Applied correctly, data will allow you to be more expansive in your allocation of color, metaphor, absurdities, alliteration, rhyming, pace, timber and all of the other things great communicators apply to make communication truly effective.
One of the things that freezes us when we're going to do video is the question, "what will we do?" From a conversion standpoint, the question is, "what will we test?" This implies more than one version of a video. There are ways to cut a video to test for length, style and focus, but testing implies multiple treatments. That's why we've been offering a video piloting service called Video Science.
Storyboarding may be the thing that gets you past considering. I know it works for me.