Tracking PayPal with Google Analytics and Google AdWords - Loves Data Blog - 1 views
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PayPal is a preferred method of payment for many of your visitors. Even if you've got a merchant account and gateway all setup, you should consider PayPal as an alternative source.
However, measuring transactions through PayPal is problematic. Or it was.
Here is an excellent post on how to configure your PayPal account and Google Analytics for full-transaction tracking, includkng Ecommerce tracking.
Why The New Google Search Ads Design Is a Subtle Work of Genius | EyeQuant Blog - 0 views
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If you didn't know, Google has redesigned their search results pages recently. The change is primarily to the portion of the page that contains "sponsored content", or ads.
The eye-tracking images provided by the folks at EyeQuant are telling.
The pages now drive more attention to the ads, taking attention away from the free results. Ironically, it also makes the ads more evident, with a bright icon beside each.
EyeQuant calls this "a Subtle Work of Genius". What do you think?
Tales from design-Turning user data into insights for H&H Tattoo | Second Form - 0 views
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Here's a nice story about how data can be used to drive design and content decisions. Click tracking (heatmaps), session recording and user polling are all tools we put to good use here in the lab for our clients.
And if you want a fantastic example of using storytelling to educate and entertain, this post is just such a thing.
AttentionWizard.com - 0 views
B2B Video Marketing Best Practices and Tips from Cisco on Onlinevideo.net - Online Vide... - 0 views
Build a Conversion Rate Heatmap by Hour & Day of Week in Google Docs | Optimisation Beacon - 0 views
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When we dig into a site's analytics, we try a number of different approaches to the data. Sometimes interesting things pop out, and sometimes the data looks "as expected."
This is an analysis we are going to start adding to our analysis: Heatmap of Conversions by Hour of Day. We will modify it for our ecommerce clients (as we track Revenue per Visit, or RPV).
You might try this and see if there is an interesting pattern in your data.
How I used A / B testing to hack my kids - Dad on the Run - Medium - 0 views
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A parent after my own heart. There are several important lessons about A/B Testing here: Alternate the children so that you eliminate natural differencesAlways declare a control before testing something elseYou must have a knowledge of statistics to do this rightAccurate measurement and tracking are critical
Best Practices for Long Scrolling - 0 views
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We can detect pages with low scroll rates using click-tracking software like CrazyEgg. When we see a page with poor scroll performance, we have two options: Move key content higher on the pageAdd cues to increase scrollingHere are some ideas for how to increase scrolling.
WORD OF WARNING
Use of animations and parallax should be used with extreme caution. Test into these treatments as they may detract from your content, and introduce technical problems on certain devices and browsers.
Science of Distraction: Why Your Audience May Be Missing Your Message - 0 views
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We tracked the eyes of 22 people as they watched three kinds of video: Talking head video, webinar-style slide video and hand-drawn whiteboard-style video.
What we found out was that a human face is magnetic. Even when props were added, the viewers' gazes returned quickly to the face.
This article on how onscreen talent can hurt your product demo videos echoes our findings.
Yes, humans love human faces. We gaze at them and examine them. Unfortunately, this is a problem when we want someone to look at something else.
The Penn and Teller magic video in this article is worth the trip.
19 Things We Can Learn From Numerous Heatmap Tests | ConversionXL - 1 views
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@peeplaja has just saved you a whole lot of time. He's done the research and found the studies that you can use to refute the often poor advice your designers are giving your Web team.
Spend some time with this post and the links he references if you want to consistently create effective, high-converting websites.
Neil's conclusions include:Be careful you you use [images of] peopleThat people love media (especially on search results pages)That men and women look at images differentlyThat simple images can be more effectiveThe power of the left side of the pageThe power of facesThat people love hand-written notes (my favorite)Enjoy the images he provides.