Group items tagged

Did you know that load times affect conversion rates. Google has recently started penalizing your page quality score if you have slow load times. Pingdom Tools measure the performance of your Web site and help you diagnose the source of slow loading pages.

How patient are you when surfing the Web? According to recent studies, you're not as patient as you might think. Slow loading pages will impact your conversion rates, and probably affect the ranking of your pages on the major search engines as well.

There are sevreral items in this list that are important for conversion optimizers to take note of, things to try. Mobile-first design: I surprised to learn how many leads and sales are now coming from the mobile web. Skeleton screens: Far better than some spinning animation for decreasing both load times AND percieved load times. Photo-cenric Menus: Try these for ecommerce sites. Scroll-triggerd animations: ONLY FOR STORY TELLING! Animated Call-to-action Buttons: Try those that shimmer without interaction. Hand lettering: Be careful not to make things hard to read. AI for design: I just have to try Grid.

"After clicking through 900,000 ads, researchers from Google discovered that the average mobile landing page loads in an embarrassing 22 seconds. That's over 7 times longer than most impatient internet users will wait before they abandon a page - 53% to be exact."

 @richpage offers up 25 things you can do to impact your conversion rate. Not all of these are really "free" when you consider the cost of time and effort. None of them require sending money to an ad network or Google or an agency.

My favorites are: #7 State your value proposition clearly #8 Create landing pages for your PPC ads #13 Run an A/B test for the subjet line of your next email #18 Improve your webpage load time #22 Discover what your visitors are really doing using CrazyEgg

Rotating headers, called "sliders" are losing their favor on landing pages. Ultimately, this is a good thing. But these hedges don't have to be conversion killers.

In the article's summary of our tests on sliders, we've been able to make rotating hero images work by first testing the order. A large part of the increase in revenue per visit was from putting the most important panels first.

Notice that the two panels that delivered the best result were offer oriented (Same Day Shipping and Super Saver Shipping). It's possible that we could remove the conceptual panels ("Make a bold outdoor impression" and "Leader in digital mesh banner printing") without impacting the revenue per visit. This would save some load time.