Group items tagged

 Roll over the images at the top of this page. We know video is rocking conversion. Here's an innovative way to integrate video into a category page from apparel etailer J.Crew. I don't know if this feature is actually increasing conversion rates for J.Crew. Have you tried something like this to good effect? 

 @conversion_team It's easy to cut prices.It's hard to build up the value of what you offer in words and images. If you can occupy the high-price category in your niche, life gets much easier.

So, I was pleased to find this article which makes a bold statement: "Avoid Best Practice Conversion Rate Optimization"

What?

While your competitors are testing button color, you can be comparing yourself to the competition, being open about your profits, and doing the math for your visitors.

Best practices only get you so far. Here are some alternatives for online success.

While good UX (User eXperience) does not always translate into higher conversion rates or revenue per visit (RPV), these trends point to excellent hypotheses for what MIGHT increase the performance of your site.

Single Page Sites: Simplicity is often a great way to increase conversion rates Infinite scrolling: Consider this for category pages. I haven't tested this yet. Persistent top nav: I am very curious to see if this increases CR and RPV. Let me know if you've tested it. Web 2.0 Aesthetics: I hope this includes the rotating banners at the top of so many sites. Typography Returns: Your message is the most important part of your conversion optimization plan. Typography can help... or hurt

Conversion Science is becoming a category!

Ready to take conversion seriously? Finally? If you want a great place to start, here are fifty bit-sized posts to get you started up the learning curve. I even got a mention. There are lots of ways to increase the performance of your website, and this list is organized into very helpful categories. Spend some time here.

Ready to take conversion seriously? Finally? If you want a great place to start, here are fifty bit-sized posts to get you started up the learning curve. I even got a mention. There are lots of ways to increase the performance of your website, and this list is organized into very helpful categories. Spend some time here.

Wonder what your conversion rate should be? @PhillyMktgLabs takes a stab at some categories. NOTE: These conversion rates are unacceptible!

I'm always wary of any list that claims to be "complete." This list comes pretty close, and includes one of my favorite selections from The Conversion Scientist Blog.

The list is novel in that you can select the categories of interest to you and the post will modify itself to serve you best.

I'll be intersted to find out if this novel feature increases conversion rates on the page.

What do you think?

#120. Conversion Sciences

From writing up test hypotheses to running meaningful A/B tests, Brian Massey delivers a valuable resource for anyone looking to increase their conversion rates.