Group items tagged

The keys to good landing pages is helping the visitor to decide what to do and what is important. Color and shape are two ways to announce visually what matters. I love this selection of tools (though I hate MS Paint). Even a marketer that is mocking up pages can use these tools to emphasize what is important for a designer. New tools for the conversion lab.

It's great to optimize  high-traffic websites, but the traffic brings it own set of analysis problems. In particular, the number of things you can test goes up, the amount of data goes up and finding insights becomes more and more difficult. Excel is a great tool, but I'm looking for some tools to help cut the analysis time. Here is a nice list of free tools that I will be exploring over the coming weeks.

I often say we're living in a golden age of marketing, in which we can find data to answer almost any question we have. And these tools aren't expensive. Every marketer can benefit from these tools with a little curiosity and patience. 

@_EricElliott makes a strong case for choosing Web apps for your mobile users over deploying native apps through the app stores. We can add to this that AB testing Web apps (Elliott calls them progressive web apps) is easier with the tools we have. Many advanced tools don't yet support native applications.

However, responsive web designs aren't enough. You should still put the effort in to craft a mobile-centric web app, as if you were developing a native app.

Did you know that load times affect conversion rates. Google has recently started penalizing your page quality score if you have slow load times. Pingdom Tools measure the performance of your Web site and help you diagnose the source of slow loading pages.

An amazing list of tools for conversion scientists everywhere.

This article lists to the problems will be solving in 2017: marketers are stuck in data collection mode, and not data use mode; and that marketing software is too damn hard to use. We want to show marketers how to use data to make great decisions. And until the tools get easier-to-use, we provide the teams that know how to turn the knobs pull the levers and make these tools work well.

Landing pages are your friend, and here are seven tools that will make your pages very friendly to your bottom line. OMI is also teasing my new Conversion Crash Course. Check it out.

Greatg collection of tools from MarketingExperiments for testing plans.

Juxtaposition, or "where" something is placed on a Web page has lots to do with "what" you say on that page. I find that I can only develop copy and headings so far before I have to see how they will interact on the page. I have to do a mockup. Well, there is another place that our titles and copy show up, and it is a very competitive context: Search Engine Results Pages (SERPs). So, I was glad to find this handy little tool that let me see what my title, description and URL look like on a Google SERP. Now if only @SEOmofo could add the the page preview feature as well for a complete picture

I recommend a kind of social media strategy that we call "Content-oriented" social media. This strategy revolves around creating content and sharing it with your social networks. If it gets shared around, you generate more qualified prospects to your site to convert. Clicks are measureable, which we like at Conversion Sciences. Here are nine errors we make that limits the amount of sharing that goes on around our content. NOTE: In #8, the writer defines six sharing personas. Note that 7 of the 8 prefer email as a tool of their sharing. This is an article on social media. The insinuation is that email is a social media tool. You may know that I call email the largest social network on the planet. Just saying...

A new tool for our online conversion lab! Facebook is apparently going to give us more insight into the behavior of individuals on our Facebook pages. The more we know about the success of these pages, the better decisions we can make about spending our marketing time and dollars on social media.

Despite all the hype, social networks are not a panacea for businesses, and many are putting too many resources into them without knowing the payoff.

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For those of you who are new to Google for our advertising, analytics or SEO, here's a nice set of tools to help you get better at making money online.

How important is copy to your Web site? Find out by removing the copy. This interesting tool turns all copy into X's and O's leaving just the design.

 By @WAWorld These are some of the tools you want in your lab. They are the beakers, bunsen burners, mass spectrometers, and Geiger counters tha tyou use to test and evaluate your online marketing experiments.  From Web Analytics World

Some great tools for your blog

Some good tools that don't require IT

 @neilpatel While it may sound self-serving to share with you an article on why you should spend money with a company like ours, a conversion optimization company, I think you'll find the points made by Neil Patel are a great guide to choosing your conversion optimization strategy.

Yes, you need a conversion optimization strategy, even if you don't hire consultants.

Given Neil's background of creating companies in the online marketing optimization space (KISSmetrics and CrazyEgg), I hope we'll see some more from him in the form of tools.

.@ConversionXL: The best UX designers are using low-cost behavioral tools to make better decisions about design on business websites. Here, we learn that the trend in "Ghost Buttons" is probably bad for sites that want conversions.