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Brian Massey

Writing effective sales copy to increase your sales - 0 views

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    Click Here You Idiot: Parody/How to of sales letter pages
Brian Massey

5 Copywriting Keys to Landing Page Credibility - 0 views

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    1. Scent 2. Transparency 3. Specificity 4. Proof 5. Readability
Brian Massey

421JuneROIWorksheet.pdf (application/pdf Object) - 0 views

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    ROI Calculators can be used to help prospects justify taking action. I thought that this Marketing Sherpa ROI calculator did a great job of mixing the helpful with the fun.
Brian Massey

BBC NEWS | Technology | Web users 'getting more selfish' - 0 views

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    This article talks about how visitors to web sites are more results oriented and selfish. Referred by Erin.
Brian Massey

Top 14 free marketing tools and resources - 0 views

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    Greatg collection of tools from MarketingExperiments for testing plans.
Brian Massey

Hashing it Out: Referral Tracking | Increasing your Website's Conversion Rate - 0 views

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    Using hash tags instead of ? to prevent duplicate data when using analytics tags
Brian Massey

MarketingSherpa.com - 0 views

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    MarketingSherpa: A chart that shows which metrics to monitor based on the sales funnel
Brian Massey

12 PPC landing page tips | Internet Marketing News and Blog | E-consultancy.com - 0 views

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    Not particularly in depth, but it covers the basic concerns.
Brian Massey

Naehas :: Landing Page Application - 0 views

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    Landing Page Optimization and analytics
Brian Massey

Interview with Megan Leap, Online Marketing Manager at Ion Interactive | WordStream - 0 views

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    This interview with Meagan Leap of Ion Interactive mentions Brian Massey among others.
Brian Massey

Users Don't Read - The Ride - 0 views

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    How important is copy to your Web site? Find out by removing the copy. This interesting tool turns all copy into X's and O's leaving just the design.
Brian Massey

The Web Credibility Project: Guidelines - Stanford University - 0 views

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    Now here's a very interesting resource on building Web sites with credibility.
Brian Massey

Connecting the Social Web and Your Business | ClickZ - 0 views

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    Dave Evans mentions me (among others) in an excellent overview of measurable Social Media strategy.
Brian Massey

11 Digital Marketing / Analytics "Crimes Against Humanity" | Occam's Razor by Avinash K... - 0 views

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    I couldn't have come up with a better list. 
Brian Massey

Google Instant Preview: A Game-Changer For Landing Pages - 0 views

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    Poor post-click marketing experiences can no longer hide behind the click.
Brian Massey

Manticore™ Technology - 0 views

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    How to prime your champions with talking points in the considered purchase.
Brian Massey

Google Adwords CTR Validity Tool - 0 views

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    Tells you if you have a large enough sample to determine if one solution truly outperformed another. Thanks @TheGrok
Brian Massey

BruceClay - 10 Image Optimization Tips For Local SEO - 0 views

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    With Google now occupying the first click to our site, converting searchers to clickers is critical. For businesses with geographical presence, here is a very in-depth summary of how to optimize your image for Google Local Search.
Brian Massey

How to increase sales by 62%? Try removing some content from your landing page - 0 views

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    The lesson of this landing page case study is "Less is more to a point." This supports the lessons of my Backward Landing Pages post and column.
Brian Massey

Fundamental Guidelines Of E-Commerce Checkout Design - Smashing Magazine - 0 views

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    Great study on why people abandon their shopping carts.
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