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Brian Massey

Fundamental Guidelines Of E-Commerce Checkout Design - Smashing Magazine - 0 views

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    Great study on why people abandon their shopping carts.
Brian Massey

Why Facebook is blue: The science of colors in marketing - The Buffer Blog - 0 views

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    If color is your concern, here are some guidelines and some dazzling graphics. However, don't overthink color. The comments offer some sobering thoughts on the effect of color on success.
Brian Massey

Infographic: Call-to-action - Guidelines and practices to ensure more clicks - 0 views

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    Questions about how to present your buttons. Your questions are all answered in one infographic. Nice.
Brian Massey

The Web Credibility Project: Guidelines - Stanford University - 0 views

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    Now here's a very interesting resource on building Web sites with credibility.
Brian Massey

Long-Term Exposure to Flat Design: How the Trend Slowly Makes Users Less Efficient - 0 views

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    I reviewed 47 wordpress templates for a competition earlier this year. 98% of them used a "flat" design approach. Of course, we're seeing this style of design pervade websites.

    Is this a good thing? Nielsen Norman Group says we can use flat designs if we follow some smart guidelines.
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