Group items tagged

Click Here You Idiot: Parody/How to of sales letter pages

1. Scent 2. Transparency 3. Specificity 4. Proof 5. Readability

ROI Calculators can be used to help prospects justify taking action. I thought that this Marketing Sherpa ROI calculator did a great job of mixing the helpful with the fun.

This article talks about how visitors to web sites are more results oriented and selfish. Referred by Erin.

Greatg collection of tools from MarketingExperiments for testing plans.

Using hash tags instead of ? to prevent duplicate data when using analytics tags

MarketingSherpa: A chart that shows which metrics to monitor based on the sales funnel

Not particularly in depth, but it covers the basic concerns.

Landing Page Optimization and analytics

This interview with Meagan Leap of Ion Interactive mentions Brian Massey among others.

How important is copy to your Web site? Find out by removing the copy. This interesting tool turns all copy into X's and O's leaving just the design.

Now here's a very interesting resource on building Web sites with credibility.

Dave Evans mentions me (among others) in an excellent overview of measurable Social Media strategy.

I couldn't have come up with a better list. 

Poor post-click marketing experiences can no longer hide behind the click.

How to prime your champions with talking points in the considered purchase.

Tells you if you have a large enough sample to determine if one solution truly outperformed another. Thanks @TheGrok

With Google now occupying the first click to our site, converting searchers to clickers is critical. For businesses with geographical presence, here is a very in-depth summary of how to optimize your image for Google Local Search.

The lesson of this landing page case study is "Less is more to a point." This supports the lessons of my Backward Landing Pages post and column.

Great study on why people abandon their shopping carts.