The 3 Ways a Sales Letter Can Fail (and How to Avoid Each) - The Daily Egg - 0 views
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Brian Massey on 11 Oct 11The "sales letter" is a style that is used in particular situations to convert. You may never need one. However, the four P's of copy are a golden nugget in this article. They should guide your copy in any landing page situation, sales video, etc. They are: PromisePictureProofPush