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Even experienced research groups like Nielsen Norman can get testing wrong by adding too many variables. The author argues that too many variables changed in these tests

And he's right.

I reviewed 47 wordpress templates for a competition earlier this year. 98% of them used a "flat" design approach. Of course, we're seeing this style of design pervade websites.

Is this a good thing? Nielsen Norman Group says we can use flat designs if we follow some smart guidelines.

This article talks about how visitors to web sites are more results oriented and selfish. Referred by Erin.