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by @dragals We should set our sites on the long-term benefits of conversion science as marketers or business owners. This inevitably means a change in culture. Dave offers some good tips for planting the seeds of a testing culture.

 @chiefmartec "out of 12,000 experiments that Google ran in 2009, only about 10% of them resulted in adopted changes." You are not Google. But you must realize that in every industry, an online leader is going to emerge, and it will be the company that adopts a testing culture.

Intuition is no longer your friend. Your intuition cannot comprehend the variety of ways our visitors are coming at us. Data and testing are your friends, or your online audience will continue to abandon you.

Get excited about testing and taking that leadership role in your marketplace.

I couldn't have come up with a better list.