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Brian Massey

421JuneROIWorksheet.pdf (application/pdf Object) - 0 views

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    ROI Calculators can be used to help prospects justify taking action. I thought that this Marketing Sherpa ROI calculator did a great job of mixing the helpful with the fun.
Brian Massey

Why You Need a Data Scientist on Your Team - 0 views

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    While Data Scientists are in demand, the ability to manage them to productive ends and incentivize them to drive the company forward are skills that managers will need to develop before they see ROI.

    Data scientist agencies, like Conversion Sciences will thrive until internal management gets up to speed on what to do with these new brainiacs.
Brian Massey

"My Anti-Creativity Checklist" by Youngme Moon - YouTube - 0 views

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    Taking a conversion approach to your website comes with some new thinking. There are challenges, unknowns, things that can't be predicted. There are plenty of disappointments among the wins. I wish I could tell you differently.

    This little video makes you ask the question, "Am I open to possibilities or am I one of the roadblocks that will kill a performance-oriented marketing effort before its grown wings?

    I find myself falling into some of these traps myself. Thanks to Roy H. Williams and the Monday Morning Memo for this.
Brian Massey

A Capella Science - Bohemian Gravity! - YouTube - 1 views

shared by Brian Massey on 24 Sep 13 - No Cached
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    The science we love must be entertaining, and what's more entertaining than finding more revenue hidden in your website? This creative little video does a great job of making string theory entertaining. It'll introduce you to words that will make you a hit at scientist parties, too. Thanks Roy H. Williams for the link.
Brian Massey

Top 5 Metrics for Auditing Your Social Media Marketing ROI - 0 views

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    Leads, customers and conversion rate round out this list. Now that's conversion.
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