Group items tagged

eb Services India is a professional SEO company that offers affordable web services like search engine optimization(SEO) service, link building, web peromotion, web designing and web development services, PPC services, content writing, and outsourcing seo services, in India, USA and UK.

Regular expressions rear their ugly head in more and more places. Google Analytics is just one.

For me the regular expression showed up in the excellent Yoast SEO plugin for Wordpress. I needed to redirect a URL that had parameters, like this:

http://conversionsciences.com/conversion-upside-report/?t=10000&v=344&x=250

To do this, I could not use a regular redirect, as everything after the ? would be stripped away. I needed to use a Regular Expression Redirect. However, this sort of thing -- using query parameters -- wasn't covered in any of the Yoast documentation.

This article gave me the hint I needed, and the technique that ended up working. To summarize, I used the following regular expression to match my URL with the parameters:

^\/conversion-upside-report($|\/.*$)

The parentheses save the matching contents into a variable, which I can access using $1 in the new URL, like this:

resources/conversion-rate-optimization-calculator/upside-report/$1

It worked great. Give it a try: http://conversionsciences.com/conversion-upside-report/?t=10000&v=344&x=250

Thanks to Himanshu.

SEO tips for Bloggers

Keep these things in mind I'd your doing AB tests on SEO traffic. And you should be.

You get a definite unfair advantage with Google when you put video on your pages. Here's a quick explanation of why from the folks at Wistia.

What happens when you understand what your online recipe is? Magical things. More visitors. More sales. More leads. More revenue. This is not a job for a web designer or developer. As the business owner, marketing manager, or agency, you must know how to shepherd the development of a site into a repeatable, measurable formula. Here's an opportunity to learn more.

In the case of paid search, the biggest barrier cited by 41% of company respondents was a lack of internal resources, followed by poorly converting websites (30%). Agency respondents had a different view on the issue though, with 49% blaming lack of budget, and 44% poorly converting websites.

With Google now occupying the first click to our site, converting searchers to clickers is critical. For businesses with geographical presence, here is a very in-depth summary of how to optimize your image for Google Local Search.

For those of you who are new to Google for our advertising, analytics or SEO, here's a nice set of tools to help you get better at making money online.

The echo chamber is alive and well in the Conversion Optimization world. @richpage has noticed how few of us are searching for CRO and "conversion rate optimization" on Google. What gives?

To quote Bryan Eisenberg, "Most websites don't have a traffic problem. Every site has a conversion problem."

If you're waiting to put conversion optimization to work on your site, the least you can do is help us spread the word. Click through for some very interesting statistics.

There's nothing new here, but a nice summary of SEO and conversion basics.

Quick Search Engine grader for web sites. Free.

"The Internet isn't passive. When you search online, you plan to do something:  buy, learn, play, find.  As soon as you go to Google, Yahoo or Bing, you're on the hunt."

There are those among us who have a true command of words and their use. I marvel at them. It is a power that is critical to persuasion, conversion and selling. Gabriella Sannino clearly sees it as a power to help people solve their problems. What better brand experience can you deliver than to help someone find answers to their questions?

SEO and then Email and eNewsletter. These are the most effective marketing techniques.

A blog is critical for SEO. It can also be a great lead generator and email list builder.

The Conversion Scientist™ is crucial to our marketing efforts.

Rich Page has a great list of do's and don'ts here with examples. You should take a look. Annoying Ads Unclear value proposition Articles with no call to action Not mobile optimized Short articles, no sub-headlines Cluttered sidebar columns No social proof Bland articles Poor incentive to subscribe No exit-intent popups Start Here page

 @bennyblum We don't champion conversion for the fun of it, although it is fun. We do it because it makes us money on the bottom line and gives us leverage when finding more traffic.

Marketing Land's Benny Blum lays out the things you should do to find this leverage for your online advertising, SEO and PPC. Determine: What's a visit worth? Design for Conversion Get Your Message Right Establish an Organic Strategy

One of the advantages of optimizing for conversion is that Google can't take away your revenue arbitrarily.

Normally, we are thinking of SEO when we say this. Panda, Penguin and now Pidgeon are algorithm changes that may have hurt your business.

Now, it appears that Google is messing with paid traffic as well.

Mike Roberts of SpyFu.com has the analysis of an upcoming elimination of "Exact and Phrase Match keyword targeting" by Google.dealing with a 10% loss of revenue is not what I need now or ever. Optimize for conversion, and Google will not be able to reach into your pockets.

Landing pages are a key strategy for monetizing your investment in pay-per-click ads. Here's some evidence of the importance of having landing pages with text that Google can read.

While our landing pages are for humans, we must remember that Googlebot is a visitor as well.

Marketers have it tough. Just look at all of the things we can optimize! Where do we start?!

Well, we can start with these 25 articles, including one from yours truly. Search Optimization Social Optimization Local Optimization Email Marketing (No Optimization?) Mobile Optimization Content Marketing Conversion Optimization Reputation Management