Task management app Asana raises $50M at a $600M valuation led by YC's Sam Altman | Tec... - 0 views
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As more businesses move their work processes online — creating documents and other data in apps like Quip or Google Docs or Microsoft through; communicating with each other (think Slack or Yammer) — productivity apps are having a moment right now. Just last week, BetterWorks — another platform that helps workers set and manage tasks and goals — announced a Series B of $20 million.
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Indeed, in addition to BetterWorks and Asana itself, there are others like Basecamp, Wrike and Trello all offering ways to boost productivity and help organize so-called knowledge workers (essentially, those tied to keyboards or screens to get their jobs done). That makes for a competitive landscape but also a sign of how there is a ripe opportunity to do more.
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For its part, Asana has been testing a beta of a product called Track Anything, which sounds like a dashboard-style product that will let people automatically signal to colleagues jobs for completing tasks without them having to do the legwork. In a working world where we are forever multitasking and may be more intent on getting things done rather than ticking and updating progress reports to let people know that we have, adding in automation seems to be an essential development. This is a challenge that others are tackling, too. BetterWorks is building integrations with whatever software use most, which in turn communicates our progress on a task in the background.
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"Asana, an enterprise app that lets people set and track projects and other goals, has hit a goal of its own: today, the company is announcing that it has raised $50 million. The Series C round - led by Y-Combinator's Sam Altman - values the company at $600 million, the company tells me. As a bit of context, Asana last raised $28 million in 2012; that Series B was at a $280 million valuation, according to our sources. Co-founded in 2009 by Facebook co-founder Dustin Moskovitz and early FB employee Justin Rosenstein out of the belief, in their own words, that "every team in the world is capable of accomplishing bigger goals, and that software could help empower them to drive work forward with more ease, clarity, and accountability," the company will be using the funds to continue building out Asana's functionality (more on that below) and also expand its customer base internationally (it's largely a US-based list of clients today)."