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"Although Amazon Web Services Inc. (AWS) still maintains its lead in the public cloud space, Microsoft's Azure platform may be turning the tide in larger enterprises. A new survey lends credence to that perception. The survey comes vio Sumo Logic, examining "The New Normal: Cloud, DevOps, and SaaS Analytics Tools Reign in The Modern App Era." Sumo Logic, which describes itself as a "machine data analytics service," contracted UBM to survey 235 IT operations, application development, and information security professionals at companies with at least 500 employees, with about half of the respondents working at companies with 5,000 or more employees. At that high end of the enterprise spectrum, the survey found, Azure actually beats AWS. "In the early days of the cloud, Amazon Web Services (AWS) took the lead as the cloud computing vendor of choice," the survey report said. "But the survey revealed that as the cloud matures, organizations are becoming more comfortable with vendors other than AWS and are using multiple cloud vendors. In fact, while other reports show that AWS still has a lead in cloud market share, the top cloud vendor in this survey -- which included only organizations with at least 500 employees -- was Microsoft Azure. [Click on image for larger view.] IaaS and PaaS Vendors (source: Sumo Logic) "When asked which IaaS or PaaS vendors they were using (with multiple responses allowed), 66 percent of respondents cited Azure. Interestingly, more than half of the Azure users were from organizations with more than 10,000 employees, which suggests that Microsoft's cloud is particularly popular with large enterprises. AWS came in second with 55 percent of respondents, followed by Salesforce App Cloud (28 percent), IBM Cloud (23 percent), and Google Cloud (20 percent).""

"Research firm Gartner's annual report card on the public IaaS cloud computing market shows there is one clear leader - Amazon Web Services - and another clear challenger - Microsoft Azure. And then there is everyone else. "The market is dominated by only a few global providers - most notably Amazon Web Services, but increasingly also Microsoft Azure," Gartner researchers say, giving Google Cloud Platform an honorable mention. "Between them, these three providers comprise the majority of workloads running in public cloud IaaS in 2015.""

"There's no question Amazon is turning the screws on the $140 billion data-center-tech industry. Amazon has grown to become the largest player in the rapidly growing cloud industry as its cloud platform, Amazon Web Services (AWS), celebrates its 10-year anniversary.  And in the process, AWS has sent shockwaves through the traditional enterprise sector. In an interview with Business Insider, Werner Vogels - the CTO of Amazon in charge of AWS - explained why hardware companies aren't going to get any respite any time soon. Hardware builders are getting squeezed out the game Right now, instead of buying all of their own computers, networks, and software, businesses large and small are opting to rent it all from cloud-computing vendors. That spells bad news for companies like IBM, HP, Dell, EMC, Cisco, the hardware makers selling companies the servers, storage, and management software."

"Amazon has built a multibillion-dollar business in AWS, while Google is far behind. But the cloud is a rapidly evolving beast, and Amazon's advantages are about to be turned against them. THE EVOLUTION OF NEW TECHNOLOGY New technologies go through predictable phases. The hype cycle is phase one. Cloud is well beyond that. Phase two: we build what we already have with the new technology. So, cloud-based file storage. Amazon has moved far beyond storage. They enable customers to build entire data centers in the cloud. That is their key strategic advantage. Phase three is where life gets interesting: we build what we could not build before. More on that in a moment. That's the build side. What about the use side? Today, customers are happy building data centers in the cloud. They are looking for AWS to add more capabilities so they can run their legacy apps and get rid of their internal data centers altogether i.e. cloud admin will be a fast growing occupation; sys admin won't."

"One standout in the cloud business is the company's "Office 365" product suite. Nadella took the old Office suite, which charged users every couple of years for a licence, and moved it to the cloud, where users now pay a monthly fee instead. Microsoft hasn't given a revenue breakdown for Office 365, but in the latest quarter, Microsoft said that revenue grew 63% on a constant currency basis over the same time last year. It also now has 22.2 million subscribers, up from 20.6 million subscribers in the previous quarter. Bernstein analyst Mark Moerdler forecasts that the cloud version of Office 365 had annual sales trending to $6.5 billion in the most recent quarter. (Source: "Microsoft Office Shines in the Cloud, Azure Will Be Profitable, Says Bernstein," Barron's, April 8, 2016.) That's out of total commercial cloud revenue that Microsoft reported of $10.0 billion in annualized sales. (Source: Microsoft Corporation, op cit.) So Office 365 is growing like crazy, but that's not the only bright spot in Microsoft's cloud business. In the battle for cloud computing services, "Microsoft Azure" is second to Amazon.com, Inc.'s (NASDAQ:AMZN) "Amazon Web Services" (AWS). However, Microsoft is starting to gain. While Azure has about 10% of the market to AWS's 30%, Azure is becoming bigger and bigger and it's bound to erode Amazon's lead. In the latest quarter, Azure grew 120% on a constant currency basis, which is almost double AWS's growth. (Source: "How Microsoft's Azure Is Giving Stiff Competition to Amazon's AWS," Yahoo! Finance, April 8, 2016.) Again, Microsoft didn't break down revenue for Azure but according to Bernstein's Moerdler, Azure's annual sales run rate is about $1.8 billion. (Source: Barron's, op cit.)"

"It's not easy tracking the girth of public cloud providers amid run rates, as-a-service sales projections, and a lack of transparency. Here's how AWS stacks up against Microsoft Azure, IBM, Google, and Oracle." Good comparison with stats

"I've purchased the latest Microsoft Office for every computer I've owned. It was a foregone conclusion. Dating back to when Word was white type on a blue screen, I used it so often I could recite the shortcuts. (Thesaurus? Shift-F7.) But Microsoft has run out of reasons to keep me paying. How we get work done on computers has fundamentally changed. For the new Office 2016, Microsoft wants you to pay $150 for collaborative capabilities that others already do better, free. It brings little new to people who rely on deep features in Word, Excel, PowerPoint or Outlook. Its mediocrity led me to a larger conclusion: It's time for Microsoft to press Control-Alt-Delete on the whole concept of Office. My relationship with Office started to sour as smartphones carried my work everywhere while my Office files stayed in the cubicle. I began emailing myself instead of fretting about scattered .doc files. Google ran with the work-anywhere idea early. Its free Web-based word processor and spreadsheet allow people in different locations to edit a document together. With Google Docs and Sheets, there's no more emailing drafts back and forth."

"We just published a report on the state of adoption of Office 2013 And Productivity Suite Alternatives based on a survey of 155 Forrester clients with responsibility for those investments. The sample does not fully represent the market, but lets us draw comparisons to the results of our previous survey in 2011. Some key takeaways from the data: One in five firms uses email in the cloud. Another quarter plans to move at some point. More are using Office 365 (14 percent) than Google Apps (9 percent).  Just 22 percent of respondents are on Office 2013. Another 36 percent have plans to be on it. Office 2013's uptake will be slower than Office 2010 because fewer firms plan to combine the rollout of Office 2013 with Windows 8 as they combined Office 2010 with Windows 7. Alternatives to Microsoft Office show little traction. In 2011, 13 percent of respondents supported open source alternatives to Office. This year the number is just 5 percent. Google Docs has slightly higher adoption and is in use at 13 percent of companies. "

""The real opportunity is moving mission critical systems in the cloud. [Industries] are the biggest hold out. We see that as the biggest opportunity." That's how Stephan Scholl, co-president of Infor--an enterprise software company that specializes in solutions for specific industries--explains what he sees when he looks at the cloud market. For all of the endless hype about cloud computing over the past five years, most companies have remained slow to move their most important applications to the cloud. Sure, the cloud has been good enough to run a few experiments and save big money on licensing fees with less critical apps like HR and collaboration and some overly-glorified shared address books. That's because if those services go down or get hacked or employees have a slow internet connection then it's no big deal because people can still get their work done. It's different when it comes to the software that your whole company is logged into every minute of the business day. That was the conventional wisdom. But, it's starting to change. PINBOX The Industry Cloud: Why It's Next Read More Large enterprises, SMBs, startups, and everything in between are now taking a hard look at moving their core business applications to the cloud. While that obviously includes software like ERP and financial systems, the even more interesting story is the software that's specific to each industry--insurance, healthcare, manufacturing, real estate, etc. These industries all have specialized needs because they all have very different kinds of business processes. In many of them there are even sub-specialties within industries that have even more specialized needs. "

"When Google scored a $400 million to $600 million deal to supply cloud services to Apple last week, according to multiple reports, it was widely viewed as a coup for the search giant's cloud business. And why not? Apple, which has been relying mainly on Amazon Web Services as well as Microsoft's Azure to run part of its iCloud and other services, is a marquee reference customer. It will get Google in the door of just about every big company-and, not incidentally, throw a little shade on its rivals. But the big win obscures a stark reality for Google's Cloud Platform: At just $500 million in revenues according to Morgan Stanley estimates, it trails far behind AWS's $7.9 billion reported revenues in 2015, and it's even a distant third behind Azure's $1.1 billion in estimated sales. Starting today, Mar. 23, Google will attempt to show how it aims to scramble into cloud contention at its first global cloud users conference, NEXT, in San Francisco. At the show, Google will trot out Diane Greene, the onetime co-founder and CEO of cloud pioneer VMware who now heads all of Google's cloud and enterprise applications businesses. This will be Greene's first significant public appearance since Google bought her company, Bebop, for $380 million last November. Customers and investors alike will be watching closely to see what strategy she lays out for the coming year and beyond. Google plans to introduce both a raft of new cloud features and updates as well as some significant new customers, according to various sources in the company. On the product front, there will be news about Google's container technologies, which allow applications to run more efficiently across cloud servers using the same operating system without interfering with each other, David Aronchick, senior product manager for Google's Container Engine, said Tuesday at a press briefing. "NEXT will be an opportunity to highlight all the traction we've gotten," he said."

"Amazon's purchases of Twitch and Elemental Technologies appear to be only two parts of a bigger strategy at the company to move deeper into video services through acquisition. Last year, the marketplace and cloud computing giant also quietly acquired a startup out of San Francisco called Biba Systems, which develops and operates video messaging apps aimed at business users. Sources say that Amazon has been working on its own video messaging service, which it plans to unveil during its re:Invent AWS conference later this month. News of Amazon's possible purchase of Biba Systems first surfaced last week, when GeekWire found some Delaware filings that spoke of a merger with an entity called "Justin Acquisition" in September 2015. There was no direct mention of Amazon in the Justin Acquisition document, but the filing included the name of a paralegal employed at the time by Amazon. Amazon never responded to our request (or GeekWire's, it seems) for comment on the story. So we decided to do some digging of our own. We discovered some direct links between Biba and Amazon that point to both Biba's technology and employees now being part of Amazon. We found that Biba had filed and received two patents, one related to video conferencing, and another related to audio streaming. Both of these patents transferred their ownership to Amazon Technologies in the last two months. Furthermore, we've been able to trace active Amazon work email addresses to current Biba employees. (We are not publishing those here.) "

Hey David! The horses have left the barn. Unlike the last great platform transition, the move to the Cloud involves moving billion and billions of existing data bits and documents. Much of this content (data + documents) is valuable "in-process" information vital to the current operations of legacy business systems. The last time there was a platform shift it was from the Mainframe-workstation era to the PC client-server era. Digital information was in its infancy. Today the volumes of digital business information is enormous. Meaning, the horses have already left the barn. The lock-in is set. Volumes of document content is locked into Microsoft Office applications, and can only be "worked" by either Microsoft Office, or Office 365. No business is going to move their systems to the Cloud and leve these billions of "in-process" documents behind. Another aspect to consider is the productivity equation which says that collaboration = the integration of communications and content (data + documents). ALL THREE must be integrated!!! Meaning if Microsoft apps have billions of documents locked up, an enterprise cannot make a decision based on best communications or data integration. They must choose Microsoft's Cloud where all THREE aspects can be integrated. This is the hook that has made Office 365 the most successful Cloud mover ever (85 million subscribers with an annual run rate of $13.5 billion - and all this after only two years in the marketplace) Quote: "The majority of IT decision-makers believe that vendor lock-in prevents their companies from maximizing the business value of public cloud. IT leadership often chooses not to move applications to the public cloud because they believe investing in just one cloud provider will hinder flexibility. Several studies reinforce this conclusion, stating that the overwhelming market dominance of public cloud players, like AWS, is negative for the industry. Even when using core services, such as Amazon Elast

"As CIOs look for better value from their enterprise content management (ECM) solutions, they're finding more cost effective ways of operating from cloud based file storage vendors. Box, Google Drive, AWS and others provide the same capabilities offered by expensive ECM solutions. In this article, ECM refers to a solution that stores unstructured data, such as documents, images, and plain text. Traditional ECM solutions are no longer cost competitive and do not provide any additional value over the simple indexing, storage and retrieval capabilities. Shifting ECM management of infrastructure, maintenance and operations to cloud based file storage vendors seems unavoidable to stay cost competitive."

"Cloud users want the freedom to move their apps and data from one cloud to another. Cisco Systems, with its Intercloud strategy and new software for cloud-to-cloud portability, thinks it can help make that happen. Cisco is now offering the production version of its Intercloud Fabric -- software that lets customers migrate workloads between different public, private and hybrid clouds -- in a move the networking titan says will continue to evolve its Intercloud strategy from vision to reality. Intercloud Fabric, which in September became available to a select group of customers through Cisco's Early Customer Success Program, enables what Cisco calls "hypervisor-independent workload portability" across various public and private cloud platforms, including those from Amazon Web Services (AWS) and Microsoft Azure. The rollout of Intercloud Fabric comes one year after San Jose, Calif.-based Cisco unveiled its vision for Intercloud, a global network of connected private and public clouds. That network consists of both Cisco's own data centers, and those of its service provider partners."

"THE EVOLUTION OF NEW TECHNOLOGY New technologies go through predictable phases. The hype cycle is phase one. Cloud is well beyond that. Phase two: we build what we already have with the new technology. So, cloud-based file storage. Amazon has moved far beyond storage. They enable customers to build entire data centers in the cloud. That is their key strategic advantage. Phase three is where life gets interesting: we build what we could not build before. More on that in a moment. That's the build side. What about the use side? Today, customers are happy building data centers in the cloud. They are looking for AWS to add more capabilities so they can run their legacy apps and get rid of their internal data centers altogether i.e. cloud admin will be a fast growing occupation; sys admin won't. THE NEXT STEP The cloud has upended the enterprise storage market, but that isn't its competitive advantage. Local scale-out storage can be competitive with cloud because network bandwidth isn't cheap. What the cloud has that no enterprise-scale datacenter will ever have is the ability to spin up 10s of thousands CPUs - a virtual supercomputer - to run analytics against the data. CPUs are expensive - and they'll remain so as long as Intel can keep them that way. The ready access to massive CPU cycles means that cloud will always be better at deep analytics, especially ad-hoc queries, than enterprise scale datacenters. But more importantly, cloud-based machine learning, neural networks and artificial intelligence are the next major evolution in how we use data. And that's where Google has a huge lead over Amazon. Amazon's focus on building cloud-based datacenters makes them irresistable now, but the future of the cloud is with applications that can use thousands of cores to create value. Look at what Google - and Microsoft - has done with machine translation. Yes, you need many petabytes of storage for the corpus, but the real key is in the compute resources and algorit

"Google is looking to strategically tackle the enterprise cloud market by open sourcing some of its internal technologies, embracing a multiplatform design principle and setting what it thinks are reasonable expectations for what its customers should move into the public cloud. The company hopes to continue making strides in the crowded market, which Amazon dominates, by helping enterprises identify business processes that can rapidly transition to the cloud and deliver the fastest ROI. Download the March 2016 digital issue Inside: What you need to know about staffing up for IoT, how cloud and SDN set Veritas free & much more! READ NOW Now that companies can store all the data they want in the cloud for as little as $0.01 per GB per month, figuring out what to do with it all is a significant challenge, according to Greg DeMichillie, Google Cloud Platform's (GCP) director of product management, who spoke with CIO.com at the GCP user conference last week. "It's the needle in the haystack," DeMichillie says. "Companies are drowning in data that they know, or that they suspect, there's value in ... but they don't know how to get the value out of it.""