Announcing Usermind: finally harmony among SaaS apps… | Matt Murphy | LinkedIn - 0 views
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One thing is clear: the shift to SaaS and its consumption and digitization of almost all enterprise processes, is unstoppable. Along with this transformation has come an explosion of vertical apps and data silos. If you want to check your user cohort data, send a customer an email or notification, make a payment, evaluate churn, or prioritize which customers to contact — there’s an app for that. However, if you want to write a simple process or workflow across those applications, it’s complicated, often manual, and slow.
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The best apps focus on solving a key pain point, and thus end up having a fairly narrow scope. If you want to work in the best-in-class applications for your use case, you end up with a broad tech stack and disconnected processes. This is where Usermind comes in: a platform to automate cross-application workflows and business processes, and unify disconnected customer and product data from all of those applications.
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It’s a great time to be investing in SaaS. We are particularly interested in the next wave of SaaS (affectionately called SaaS 2.0), which offers some combination of “mobile first,” integrates machine learning to make workflows smarter and better (e.g., Insidesales.com), and moves beyond "the system of record” (e.g., CRM, HRM) to reimagine a variety of new horizontal and vertical apps — or in the case of Usermind, enable them all to work well together!
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"I'm thrilled to announce the public launch of Usermind, my first investment at Menlo Ventures, and one that I'm particularly excited about. Within the first 10 minutes of meeting Michel Feaster, founder and CEO of Usermind, I knew I had to invest. Michel is an impressive entrepreneur - smart, high-energy, passionate, thoughtful, and a big product thinker - and she just happens to be addressing an incredibly important problem in the enterprise that is getting more pronounced by the day."