Apple vs. Google and Facebook messaging - Business Insider - 0 views
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Or look at the fact that you can call a Lyft car from Slack, or an Uber from Atlassian's HipChat, without ever leaving a chat window. The idea is pretty straightforward: People like to chat and don't like leaving chat to open another app. Put the app in the chat, and you get the best of all possible worlds. It's a proven concept in Japan. There, the mega-popular messaging app Line is so successful that it was able to introduce mobile payments and taxi services of its own right next to the main chat functions.
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Once you get or buy an app for Facebook Messenger — or Slack or whatever Google once — you have it anywhere on any device. Same for Slack or HipChat.
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You don't even have to install these apps, really. Since they live in your chat app, installing Facebook Messenger more or less automatically installs your apps, too. They'll work the same way on every device you own, and every device you ever will own, as long as it runs Messenger.
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"There's a quiet revolution going on in messaging. Companies like Facebook, Google, Atlassian, and Slack are expanding their messaging apps beyond merely sending text, video, and audio and into something a little bit more like an operating system. On Tuesday, for example, The Wall Street Journal reported that Google is working on a new chat app that will let developers build apps that plug right into an instant-messaging window by way of a simple text interface. It sounds like a competitor to the Facebook "M" project, a virtual assistant that aims to help you do everything from shopping to making restaurant reservations, right from within Facebook Messenger. Right now, at the tail end of 2015, these souped-up chat apps look like an interesting trend. Some tech types call it ChatOps. But if I were Apple, I would be losing a lot of sleep over the rise of the smarter messaging app."