Adobe's 2016 plans for Creative Cloud: Mobility, workflows and enterprise integration |... - 0 views
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Since adopting the subscription model in 2012, Adobe has developed Creative Cloud by integrating services such as cloud storage, file sync, fonts (TypeKit) and photos (Stock), extending the capabilities of its traditional desktop applications into companion mobile apps, and, in 2015, introducing asset-based workflows powered by CreativeSync.
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'Assets' are Adobe parlance for format- and resolution-independent descriptions of content items such as bitmaps, vector graphics and video clips. Information on non-destructive edits, renditions for specific apps and devices, and linkages is held in metadata and orchestrated by CreativeSync, enabling multi-device workflows for individuals and more efficient sharing and collaboration for teams.
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"In 2016, as we think about the next step for Creative Cloud, it's really about bringing CreativeSync and asset workflows to the next level," said Sharma.
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"Hot on the heels of Adobe's Q1 2016 earnings figures, which included record overall revenue of $1.38 billion and record Creative Cloud revenue of $733 million, EMEA journalists were recently briefed on the company's plans for Creative Cloud in 2016 and beyond by the VP/GM in charge, Mala Sharma. Since adopting the subscription model in 2012, Adobe has developed Creative Cloud by integrating services such as cloud storage, file sync, fonts (TypeKit) and photos (Stock), extending the capabilities of its traditional desktop applications into companion mobile apps, and, in 2015, introducing asset-based workflows powered by CreativeSync. 'Assets' are Adobe parlance for format- and resolution-independent descriptions of content items such as bitmaps, vector graphics and video clips. Information on non-destructive edits, renditions for specific apps and devices, and linkages is held in metadata and orchestrated by CreativeSync, enabling multi-device workflows for individuals and more efficient sharing and collaboration for teams. These developments have helped to generate impressive growth in Creative Cloud subscriptions, which currently stand at just under 7 million following the addition of 780,000 new subscribers in Q1 2016:"