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Gary Edwards

Netflix talks at Google cloud conference - Business Insider - 0 views

  • Netflix worked with Google to create a software program called Spinnaker, which allows companies to easily use Google's cloud, as well as Amazon's and Microsoft's. Netflix made Spinnaker available as a free and open-source project in November so anyone else can use it or contribute to it, and ideally, help Netflix maintain it. And Spinnaker is the topic of the talk that will be given by Netflix engineer Andrew Glover. Spinnaker allows a company to use multiple clouds, like Amazon, Google, and Microsoft, at the same time.  While Netflix is currently only using Spinnaker with its cloud provider of choice, Amazon, Wired reports, the threat is not subtle. Netflix isn't stuck with Amazon. Nor is anyone else that uses the tool.  GoogleDiane Greene Google needs to showcase big enterprise customers and offer them ways to easily try its cloud if it hopes to be a major presence in cloud computing.
  • Right now, it's considered a distant third behind Amazon and Microsoft, but Google dreams of it being huge. Top Google cloud executive Urs Hölzle says that, by 2020, Google could be making more money from cloud-computing services than it does from advertising.
  • To that end, Google recently hired Valley legend Diane Greene (buying out her startup in the process) to lead its cloud computing unit. Greene founded VMware and is known as a major angel investor in the Valley. She's helping Google create the culture and partnerships it needs to win big enterprise customers like Disney. 
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    " Netflix worked with Google to create a software program called Spinnaker, which allows companies to easily use Google's cloud, as well as Amazon's and Microsoft's. Netflix made Spinnaker available as a free and open-source project in November so anyone else can use it or contribute to it, and ideally, help Netflix maintain it. And Spinnaker is the topic of the talk that will be given by Netflix engineer Andrew Glover. Spinnaker allows a company to use multiple clouds, like Amazon, Google, and Microsoft, at the same time.  While Netflix is currently only using Spinnaker with its cloud provider of choice, Amazon, Wired reports, the threat is not subtle. Netflix isn't stuck with Amazon. Nor is anyone else that uses the tool.  Google Diane Greene Google needs to showcase big enterprise customers and offer them ways to easily try its cloud if it hopes to be a major presence in cloud computing."
Gary Edwards

Google's aggressive new bid to move ahead in the cloud | SiliconANGLE - 0 views

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    "When Google scored a $400 million to $600 million deal to supply cloud services to Apple Inc. last week, according to multiple reports, it was widely viewed as a coup for the search giant's cloud business. And why not? Apple, which has been relying mainly on Amazon Web Services as well as Microsoft Corp.'s Azure to run part of its iCloud and other services, is a marquee reference customer. It will get Google in the door of just about every big company-and, not incidentally, throw a little shade on its rivals. But the big win obscures a stark reality for Google's Cloud Platform: At just $500 million in revenues according to Morgan Stanley estimates, it trails far behind AWS's $7.9 billion reported revenues in 2015, and it's even a distant third behind Azure's $1.1 billion in estimated sales. This week, Google will attempt to show how it aims to scramble into cloud contention at its first global cloud users conference, NEXT, starting Wednesday in San Francisco. At the show, Google will trot out Diane Greene, the onetime co-founder and CEO of cloud pioneer VMware who now heads all of Google's cloud and enterprise applications businesses. This will be Greene's first significant public appearance since Google bought her company, Bebop, for $380 million last November. Customers and investors alike will be watching closely to see what strategy she lays out for the coming year and beyond. Searching for a cloud coup Google plans to introduce both a raft of new cloud features and updates as well as some significant new customers, according to various sources in the company. On the product front, there will be news about Google's container technologies, which allow applications to run more efficiently across cloud servers using the same operating system without interfering with each other, David Aronchick, senior product manager for Google's Container Engine, said Tuesday at a press briefing. "NEXT will be an opportunity to highlight all the traction
Gary Edwards

Google To Challenge Amazon, Microsoft In Cloud Computing War - Forbes - 0 views

  • When Google scored a $400 million to $600 million deal to supply cloud services to Apple last week, according to multiple reports, it was widely viewed as a coup for the search giant’s cloud business. And why not? Apple, which has been relying mainly on Amazon Web Services as well as Microsoft’s Azure to run part of its iCloud and other services, is a marquee reference customer. It will get Google in the door of just about every big company–and, not incidentally, throw a little shade on its rivals. But the big win obscures a stark reality for Google’s Cloud Platform: At just $500 million in revenues according to Morgan Stanley estimates, it trails far behind AWS’s $7.9 billion reported revenues in 2015, and it’s even a distant third behind Azure’s $1.1 billion in estimated sales. Starting today, Mar. 23, Google will attempt to show how it aims to scramble into cloud contention at its first global cloud users conference, NEXT, in San Francisco. At the show, Google will trot out Diane Greene, the onetime co-founder and CEO of cloud pioneer VMware who now heads all of Google’s cloud and enterprise applications businesses. This will be Greene’s first significant public appearance since Google bought her company, Bebop, for $380 million last November. Customers and investors alike will be watching closely to see what strategy she lays out for the coming year and beyond. Google plans to introduce both a raft of new cloud features and updates as well as some significant new customers, according to various sources in the company. On the product front, there will be news about Google’s container technologies, which allow applications to run more efficiently across cloud servers using the same operating system without interfering with each other, David Aronchick, senior product manager for Google’s Container Engine, said Tuesday at a press briefing. “NEXT will be an opportunity to highlight all the traction we’ve gotten,” he said.
  • Also on the agenda are big-name customers such as Home Depot and Coca-Cola, as well as recent new customers such as Spotify. There also will be a speaker from Netflix, which uses Google Cloud only for backup storage, not its massive streaming video–which has some observers such as Morgan Stanley’s Brian Nowak wondering if that could be the next big cloud coup for Google. “One of our goals for 2016 is to show the enterprise we’re ready for them,” said Greg DeMichillie, a Google Cloud Platform director of product management. “Tomorrow we’ll be talking more about that.” More clues to Google’s plans will come from other leading lights scheduled to talk, such as Urs Hölzle, senior vice president of technical infrastructure, and Google Fellow Jeff Dean, who helped spearhead key cloud technologies such as the Big Data programming model MapReduce and the data storage system Bigtable as well as Google’s recent artificial intelligence breakthroughs. The latter is a key focus of its cloud offerings, given the huge role artificial intelligence has played in Google search, speech recognition, language translation, image recognition, and other products. In particular, Dean is expected to talk about the recently introduced Vision Application Programming Interface for other applications to tap.
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    "When Google scored a $400 million to $600 million deal to supply cloud services to Apple last week, according to multiple reports, it was widely viewed as a coup for the search giant's cloud business. And why not? Apple, which has been relying mainly on Amazon Web Services as well as Microsoft's Azure to run part of its iCloud and other services, is a marquee reference customer. It will get Google in the door of just about every big company-and, not incidentally, throw a little shade on its rivals. But the big win obscures a stark reality for Google's Cloud Platform: At just $500 million in revenues according to Morgan Stanley estimates, it trails far behind AWS's $7.9 billion reported revenues in 2015, and it's even a distant third behind Azure's $1.1 billion in estimated sales. Starting today, Mar. 23, Google will attempt to show how it aims to scramble into cloud contention at its first global cloud users conference, NEXT, in San Francisco. At the show, Google will trot out Diane Greene, the onetime co-founder and CEO of cloud pioneer VMware who now heads all of Google's cloud and enterprise applications businesses. This will be Greene's first significant public appearance since Google bought her company, Bebop, for $380 million last November. Customers and investors alike will be watching closely to see what strategy she lays out for the coming year and beyond. Google plans to introduce both a raft of new cloud features and updates as well as some significant new customers, according to various sources in the company. On the product front, there will be news about Google's container technologies, which allow applications to run more efficiently across cloud servers using the same operating system without interfering with each other, David Aronchick, senior product manager for Google's Container Engine, said Tuesday at a press briefing. "NEXT will be an opportunity to highlight all the traction we've gotten," he said."
Gary Edwards

Werner Vogels: Amazon builds it own tech - Business Insider - 0 views

  • To decode that a little, he's saying that by using AWS, businesses turn their IT into a monthly operating expense. But Amazon still has to cough up huge chunks of capital-expense cash in advance to outfit its data center, so it's motivated to find ways to do that as cheaply as possible.
  • That's already playing out with Facebook's OCP project. Although Amazon hasn't publicly said it is working with the OCP, just about every large cloud company has signed up, including Apple, Microsoft and, more recently, Google. And so have some very large enterprises like Goldman Sachs.  While vendors like Dell and HP are involved in OCP, they aren't in the driver's seat. For the first time, that seat is filled with the companies who are using the equipment, not the vendors selling it.
  • Vogels believes the move to the cloud will get even more intense (and most market researchers agree with him).
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  • It has already reshaped how startups are launched. AppleThese days, all you need to launch a startup is a laptop."The startup world is radically different today than it was 10 years ago. A typical investment 10 years ago, to be able to get a business off the ground that needs to scale in one way or another, was around $5 million. Today, for $50,000-$100,000, you can get yourself a pretty good businesses started ... the rise of the whole startup culture is largely driven by cloud." The same thing is happening now to established companies, even those who previously ran their own private data centers. "Moving over to the cloud allows them [companies] to have their engineers focus on things that matter for the business," he tells us.
  • "If you look at other cloud providers in the market, there's quite a few of them still sort of in the phase where AWS was five, six years ago — in 2010 — at the moment we were still much more focused on the infrastructure side of things than the sort of rich collection of services."
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    "There's no question Amazon is turning the screws on the $140 billion data-center-tech industry. Amazon has grown to become the largest player in the rapidly growing cloud industry as its cloud platform, Amazon Web Services (AWS), celebrates its 10-year anniversary.  And in the process, AWS has sent shockwaves through the traditional enterprise sector. In an interview with Business Insider, Werner Vogels - the CTO of Amazon in charge of AWS - explained why hardware companies aren't going to get any respite any time soon. Hardware builders are getting squeezed out the game Right now, instead of buying all of their own computers, networks, and software, businesses large and small are opting to rent it all from cloud-computing vendors. That spells bad news for companies like IBM, HP, Dell, EMC, Cisco, the hardware makers selling companies the servers, storage, and management software."
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