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"When Google scored a $400 million to $600 million deal to supply cloud services to Apple last week, according to multiple reports, it was widely viewed as a coup for the search giant's cloud business. And why not? Apple, which has been relying mainly on Amazon Web Services as well as Microsoft's Azure to run part of its iCloud and other services, is a marquee reference customer. It will get Google in the door of just about every big company-and, not incidentally, throw a little shade on its rivals. But the big win obscures a stark reality for Google's Cloud Platform: At just $500 million in revenues according to Morgan Stanley estimates, it trails far behind AWS's $7.9 billion reported revenues in 2015, and it's even a distant third behind Azure's $1.1 billion in estimated sales. Starting today, Mar. 23, Google will attempt to show how it aims to scramble into cloud contention at its first global cloud users conference, NEXT, in San Francisco. At the show, Google will trot out Diane Greene, the onetime co-founder and CEO of cloud pioneer VMware who now heads all of Google's cloud and enterprise applications businesses. This will be Greene's first significant public appearance since Google bought her company, Bebop, for $380 million last November. Customers and investors alike will be watching closely to see what strategy she lays out for the coming year and beyond. Google plans to introduce both a raft of new cloud features and updates as well as some significant new customers, according to various sources in the company. On the product front, there will be news about Google's container technologies, which allow applications to run more efficiently across cloud servers using the same operating system without interfering with each other, David Aronchick, senior product manager for Google's Container Engine, said Tuesday at a press briefing. "NEXT will be an opportunity to highlight all the traction we've gotten," he said."

""The real opportunity is moving mission critical systems in the cloud. [Industries] are the biggest hold out. We see that as the biggest opportunity." That's how Stephan Scholl, co-president of Infor--an enterprise software company that specializes in solutions for specific industries--explains what he sees when he looks at the cloud market. For all of the endless hype about cloud computing over the past five years, most companies have remained slow to move their most important applications to the cloud. Sure, the cloud has been good enough to run a few experiments and save big money on licensing fees with less critical apps like HR and collaboration and some overly-glorified shared address books. That's because if those services go down or get hacked or employees have a slow internet connection then it's no big deal because people can still get their work done. It's different when it comes to the software that your whole company is logged into every minute of the business day. That was the conventional wisdom. But, it's starting to change. PINBOX The Industry Cloud: Why It's Next Read More Large enterprises, SMBs, startups, and everything in between are now taking a hard look at moving their core business applications to the cloud. While that obviously includes software like ERP and financial systems, the even more interesting story is the software that's specific to each industry--insurance, healthcare, manufacturing, real estate, etc. These industries all have specialized needs because they all have very different kinds of business processes. In many of them there are even sub-specialties within industries that have even more specialized needs. "

"When Google scored a $400 million to $600 million deal to supply cloud services to Apple Inc. last week, according to multiple reports, it was widely viewed as a coup for the search giant's cloud business. And why not? Apple, which has been relying mainly on Amazon Web Services as well as Microsoft Corp.'s Azure to run part of its iCloud and other services, is a marquee reference customer. It will get Google in the door of just about every big company-and, not incidentally, throw a little shade on its rivals. But the big win obscures a stark reality for Google's Cloud Platform: At just $500 million in revenues according to Morgan Stanley estimates, it trails far behind AWS's $7.9 billion reported revenues in 2015, and it's even a distant third behind Azure's $1.1 billion in estimated sales. This week, Google will attempt to show how it aims to scramble into cloud contention at its first global cloud users conference, NEXT, starting Wednesday in San Francisco. At the show, Google will trot out Diane Greene, the onetime co-founder and CEO of cloud pioneer VMware who now heads all of Google's cloud and enterprise applications businesses. This will be Greene's first significant public appearance since Google bought her company, Bebop, for $380 million last November. Customers and investors alike will be watching closely to see what strategy she lays out for the coming year and beyond. Searching for a cloud coup Google plans to introduce both a raft of new cloud features and updates as well as some significant new customers, according to various sources in the company. On the product front, there will be news about Google's container technologies, which allow applications to run more efficiently across cloud servers using the same operating system without interfering with each other, David Aronchick, senior product manager for Google's Container Engine, said Tuesday at a press briefing. "NEXT will be an opportunity to highlight all the traction

"Research firm Gartner's annual report card on the public IaaS cloud computing market shows there is one clear leader - Amazon Web Services - and another clear challenger - Microsoft Azure. And then there is everyone else. "The market is dominated by only a few global providers - most notably Amazon Web Services, but increasingly also Microsoft Azure," Gartner researchers say, giving Google Cloud Platform an honorable mention. "Between them, these three providers comprise the majority of workloads running in public cloud IaaS in 2015.""

"Latest Synergy Research data shows Microsoft lapping at Cisco's heels in the overall collaboration market, and well ahead in the hosted/cloud segment. A couple of primary tussles characterize the collaboration decision today: Cisco vs. Microsoft, and cloud vs. premises. So it behooves us to ask, then: What impact might we expect Microsoft's big push into the cloud, a la Skype for Business and Office 365, to have on each of these critical enterprise decision points? Will Microsoft push ahead of Cisco as it makes cloud the center of its collaboration universe? And will its Skype for Business/Office 365/voice story make the cloud an easier choice for enterprise communications professionals trying to determine whether to ditch a premises installation? This is certainly one way to think about the latest collaboration market data from Synergy Research Group, released this week for first-quarter 2015. The Synergy research shows Microsoft trailing Cisco ever so slightly in the total collaboration market, but well ahead of its chief competitor in hosted/cloud collaboration, as displayed in the graphic below. "

The cloud has quickly become a mainstay in IT departments, with recent research from cloud solutions provider RightScale showing 93 percent of businesses using cloud technology in some form or another. But it's not all smooth sailing after the initial migration and integration - many businesses find that the second wave of cloud adoption is just as rough as the first. According to RightScale's 2015 State of the Cloud report, which surveyed 930 IT professionals about their current adoption and future plans involving cloud computing, 88 percent of businesses are using public cloud technology and 63 percent are using private cloud. Eighty-two percent have a hybrid cloud strategy, up from 74 percent in 2014, a clear indication that the cloud has quickly become an essential ingredient of modern IT.

" Netflix worked with Google to create a software program called Spinnaker, which allows companies to easily use Google's cloud, as well as Amazon's and Microsoft's. Netflix made Spinnaker available as a free and open-source project in November so anyone else can use it or contribute to it, and ideally, help Netflix maintain it. And Spinnaker is the topic of the talk that will be given by Netflix engineer Andrew Glover. Spinnaker allows a company to use multiple clouds, like Amazon, Google, and Microsoft, at the same time.  While Netflix is currently only using Spinnaker with its cloud provider of choice, Amazon, Wired reports, the threat is not subtle. Netflix isn't stuck with Amazon. Nor is anyone else that uses the tool.  Google Diane Greene Google needs to showcase big enterprise customers and offer them ways to easily try its cloud if it hopes to be a major presence in cloud computing."

Hey David! The horses have left the barn. Unlike the last great platform transition, the move to the Cloud involves moving billion and billions of existing data bits and documents. Much of this content (data + documents) is valuable "in-process" information vital to the current operations of legacy business systems. The last time there was a platform shift it was from the Mainframe-workstation era to the PC client-server era. Digital information was in its infancy. Today the volumes of digital business information is enormous. Meaning, the horses have already left the barn. The lock-in is set. Volumes of document content is locked into Microsoft Office applications, and can only be "worked" by either Microsoft Office, or Office 365. No business is going to move their systems to the Cloud and leve these billions of "in-process" documents behind. Another aspect to consider is the productivity equation which says that collaboration = the integration of communications and content (data + documents). ALL THREE must be integrated!!! Meaning if Microsoft apps have billions of documents locked up, an enterprise cannot make a decision based on best communications or data integration. They must choose Microsoft's Cloud where all THREE aspects can be integrated. This is the hook that has made Office 365 the most successful Cloud mover ever (85 million subscribers with an annual run rate of $13.5 billion - and all this after only two years in the marketplace) Quote: "The majority of IT decision-makers believe that vendor lock-in prevents their companies from maximizing the business value of public cloud. IT leadership often chooses not to move applications to the public cloud because they believe investing in just one cloud provider will hinder flexibility. Several studies reinforce this conclusion, stating that the overwhelming market dominance of public cloud players, like AWS, is negative for the industry. Even when using core services, such as Amazon Elast

"Google is looking to strategically tackle the enterprise cloud market by open sourcing some of its internal technologies, embracing a multiplatform design principle and setting what it thinks are reasonable expectations for what its customers should move into the public cloud. The company hopes to continue making strides in the crowded market, which Amazon dominates, by helping enterprises identify business processes that can rapidly transition to the cloud and deliver the fastest ROI. Download the March 2016 digital issue Inside: What you need to know about staffing up for IoT, how cloud and SDN set Veritas free & much more! READ NOW Now that companies can store all the data they want in the cloud for as little as $0.01 per GB per month, figuring out what to do with it all is a significant challenge, according to Greg DeMichillie, Google Cloud Platform's (GCP) director of product management, who spoke with CIO.com at the GCP user conference last week. "It's the needle in the haystack," DeMichillie says. "Companies are drowning in data that they know, or that they suspect, there's value in ... but they don't know how to get the value out of it.""

"Microsoft's Office 365 is winning the hearts and minds of the workplace, overtaking Google Apps as the preferred productivity tool by an increasing number of business enterprises, a recent report says. According to the second annual Cloud Adoption Report conducted by cloud access security broker Bitglass-subtitled Episode II: Attack of the Clouds and bizarrely using Star Wars as a recurring theme-Office 365 has trebled its user adoption rate in the space of a year from 7.7% in 2014 to 25.2%. Over 34% of organizations with between 500 and 1,000 employees use the Microsoft tool, as opposed to 21.9% who work with Google Apps For Work, an indicator that the authors of the report say confirms that cloud applications are now a significant player. Following a survey of almost 120,000 global companies-both small and enterprise level-the report said that there had been a rise of 20% from last year in the number of businesses that employed a cloud application as their prime productivity tool. In 2014, 28% of respondents used the cloud with that figure increasing to 48% 12 months later. Granted, the sample size had also risen from 80,000 in the first survey, but the results bear out a perception that cloud-based solutions will become the norm."

"Cloud-based platforms such as Google for Work and Microsoft Office 365 are far from ubiquitous in today's workplace, but they're seeing rapid adoption, and that trend is going to continue. In fact, more than half of the small-to-medium size businesses (SMBs) queried as part of a new survey from BetterCloud plan to run all of their IT services in the cloud within five years. State of the CIO 2015 More than 500 top IT leaders responded to our online survey to help us gauge the state of the READ NOW The corporate adoption rate of complete IT-in-the-cloud infrastructure will more than double during the next two years, according to the 1,500 IT professionals surveyed. Today only 12 percent of the respondents run all of their IT in the cloud, but that number will increase to 26 percent by 2017 and nearly 70 percent by 2025, according to BetterCloud, which sells IT administrative tools for both Google for Work and Microsoft Office 365."

"Amazon has built a multibillion-dollar business in AWS, while Google is far behind. But the cloud is a rapidly evolving beast, and Amazon's advantages are about to be turned against them. THE EVOLUTION OF NEW TECHNOLOGY New technologies go through predictable phases. The hype cycle is phase one. Cloud is well beyond that. Phase two: we build what we already have with the new technology. So, cloud-based file storage. Amazon has moved far beyond storage. They enable customers to build entire data centers in the cloud. That is their key strategic advantage. Phase three is where life gets interesting: we build what we could not build before. More on that in a moment. That's the build side. What about the use side? Today, customers are happy building data centers in the cloud. They are looking for AWS to add more capabilities so they can run their legacy apps and get rid of their internal data centers altogether i.e. cloud admin will be a fast growing occupation; sys admin won't."

Aug 4, 2016 at 18:30 GMT Everyone knows that Amazon is the current leader in the cloud infrastructure market by a huge margin. But it is not just about cloud infrastructure (IaaS), enterprises need SaaS, PaaS, and several others for a complete solution. Microsoft today highlighted that they are the only vendor recognized as a leader across Gartner's Magic Quadrants for IaaS, PaaS and SaaS solutions for enterprise cloud workloads. Microsoft is in a unique position with their extensive portfolio of cloud offerings designed for the needs of enterprises, including Software as a Service (SaaS) offerings like Office 365, CRM Online and Power BI and Azure Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). And Microsoft's cloud vision is a unified story that we're executing on with the same datacenter regions, compliance commitments, operational model, billing, support and more. The ability to deploy and use applications close to data with consistent identity and a shared ecosystem, means greater efficiency, less complexity, and cost savings. Take a look at the table on the top, Microsoft is a Leader in almost 18 different cloud solution categories while Amazon is a leader in only three of them and Google in none."

"Cisco's latest round of partnerships and support highlight how important the company's channel will be in getting enterprise IT shops to see the networking giant as a cloud player. Cisco added 35 independent software vendors to its Intercloud Marketplace, which is expected to be available in September. Most of the partnerships are centered on developer platforms, big data analytics and the Internet of Things, and partners include Apprenda, Docker, Chef, Citrix, CloudBerry Lab, Cloudera, Cloudify, F5 Networks, Inc., Hortonworks, Informatica, MongoDB, Panzura and others. In addition to the moves higher up the stack, Cisco extended its ability to manage cloud infrastructure with support for KVM and Microsoft Hyper-V. It also extended its zone-based firewall services to support Microsoft Azure with Intercloud Fabric, the company's hybrid cloud management product, and customers can onboard and manage VMs from Amazon Virtual Private Cloud. The slew of partnerships and added support doesn't include anything show-stopping or outside the realm of what other cloud vendors offer, but it is a positive step for Cisco's Intercloud strategy, analysts said."

"The combination of familiar software and enterprise-class support is bringing early adopters disappointed by Google's lack of progress back to Microsoft."

"There's no question Amazon is turning the screws on the $140 billion data-center-tech industry. Amazon has grown to become the largest player in the rapidly growing cloud industry as its cloud platform, Amazon Web Services (AWS), celebrates its 10-year anniversary.  And in the process, AWS has sent shockwaves through the traditional enterprise sector. In an interview with Business Insider, Werner Vogels - the CTO of Amazon in charge of AWS - explained why hardware companies aren't going to get any respite any time soon. Hardware builders are getting squeezed out the game Right now, instead of buying all of their own computers, networks, and software, businesses large and small are opting to rent it all from cloud-computing vendors. That spells bad news for companies like IBM, HP, Dell, EMC, Cisco, the hardware makers selling companies the servers, storage, and management software."

"One standout in the cloud business is the company's "Office 365" product suite. Nadella took the old Office suite, which charged users every couple of years for a licence, and moved it to the cloud, where users now pay a monthly fee instead. Microsoft hasn't given a revenue breakdown for Office 365, but in the latest quarter, Microsoft said that revenue grew 63% on a constant currency basis over the same time last year. It also now has 22.2 million subscribers, up from 20.6 million subscribers in the previous quarter. Bernstein analyst Mark Moerdler forecasts that the cloud version of Office 365 had annual sales trending to $6.5 billion in the most recent quarter. (Source: "Microsoft Office Shines in the Cloud, Azure Will Be Profitable, Says Bernstein," Barron's, April 8, 2016.) That's out of total commercial cloud revenue that Microsoft reported of $10.0 billion in annualized sales. (Source: Microsoft Corporation, op cit.) So Office 365 is growing like crazy, but that's not the only bright spot in Microsoft's cloud business. In the battle for cloud computing services, "Microsoft Azure" is second to Amazon.com, Inc.'s (NASDAQ:AMZN) "Amazon Web Services" (AWS). However, Microsoft is starting to gain. While Azure has about 10% of the market to AWS's 30%, Azure is becoming bigger and bigger and it's bound to erode Amazon's lead. In the latest quarter, Azure grew 120% on a constant currency basis, which is almost double AWS's growth. (Source: "How Microsoft's Azure Is Giving Stiff Competition to Amazon's AWS," Yahoo! Finance, April 8, 2016.) Again, Microsoft didn't break down revenue for Azure but according to Bernstein's Moerdler, Azure's annual sales run rate is about $1.8 billion. (Source: Barron's, op cit.)"

"Microsoft Office 365: what is important for business to know about the "cloud-based" office? Cloud-based service Microsoft Office 365 has become more and more popular solution for managing document workflow in companies. Subsequently, the number of MS Office 365 subscribers is growing by tens percent every year. For instance in the third quarter of 2015 the cloud-based services Office 365, Azure and Dynamics CRM became the principal drivers of the profit markup of Microsoft. Office 365: what is going on at the market? Offline version of MS Office has actually not many competitors with the comparable functionality. LibreOffice, OpenOffice, CorelOffice etc. may be referred among them. But if you examine the cross-platform solutions for the offline document editing, MS Office has virtually no rivals with its volume of functionality and compatibility of the document formats. Costs of the full-fledged package MS Office 365 (including its cloud-based capacities) and the offline version of MS Office 2013/2016 for the home users are comparable. Therefore the progressive transition of the majority of users to MS Office 365 may be forecasted. Currently the primary market spreading the MS Office 365 services is the corporate sector. However soon, due to the flexible pricing policy of Microsoft, new home users will progressively give their preference to MS Office 365. Rise of popularity of the off-the-shelf Microsoft solutions in the corporate sector, especially in the midst of the small and mid-sized business, is also expected. Integration of MS Office 365 with SharePoint Online, Exchange Online, Skype, OneDrive, PowerBIand Lync Online allows the full-scaled employment of the MS stack for document management and solution of other company tasks (video conferences, corporate mail, team-work with documents, data monitoring and analyze etc.). "MS Office has virtually no rivals with its volume of functionality and compatibility of the document formats" "

"Microsoft's push to get customers to run their applications on the cloud is challenging channel partners who are comfortable selling the way they currently sell, according to Arnie Bellini, CEO of Connectwise. He says although partners may be reluctant to see their managed services lifestyle changed, it's time all Microsoft and Connectwise partners start considering a cloud services practice. Bellini pointed out that many ConnectWise and Microsoft solution providers are "reluctant" to embrace building a cloud services practice because "life is good" in managed services and predictable recurring revenue. But with the way Microsoft prices on-premise versus cloud Office offerings, no reasonable business person will opt for on-premise anymore, creating challenges for channel partners, Bellini told Channelnomics. "When it's under [a customer's] roof, MSPs are very comfortable because they know they can manage and monitor it and they become very sticky with their client as a result," he said. "But once that infrastructure moves from under the roof to the Microsoft cloud, they feel they will lose control. They feel they will not be able to bill for those services, and that's what Microsoft is asking them to do. They saying you've got to...resell Office 365 and bill your clients for it. The logistics of all of that are crushing to Microsoft partners.""

"Google operates one of the world's biggest networks of computers. But its business of renting time on those computers to others-a concept known as cloud computing-lags far behind Amazon.com Inc. and others."