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"When Google scored a $400 million to $600 million deal to supply cloud services to Apple last week, according to multiple reports, it was widely viewed as a coup for the search giant's cloud business. And why not? Apple, which has been relying mainly on Amazon Web Services as well as Microsoft's Azure to run part of its iCloud and other services, is a marquee reference customer. It will get Google in the door of just about every big company-and, not incidentally, throw a little shade on its rivals. But the big win obscures a stark reality for Google's Cloud Platform: At just $500 million in revenues according to Morgan Stanley estimates, it trails far behind AWS's $7.9 billion reported revenues in 2015, and it's even a distant third behind Azure's $1.1 billion in estimated sales. Starting today, Mar. 23, Google will attempt to show how it aims to scramble into cloud contention at its first global cloud users conference, NEXT, in San Francisco. At the show, Google will trot out Diane Greene, the onetime co-founder and CEO of cloud pioneer VMware who now heads all of Google's cloud and enterprise applications businesses. This will be Greene's first significant public appearance since Google bought her company, Bebop, for $380 million last November. Customers and investors alike will be watching closely to see what strategy she lays out for the coming year and beyond. Google plans to introduce both a raft of new cloud features and updates as well as some significant new customers, according to various sources in the company. On the product front, there will be news about Google's container technologies, which allow applications to run more efficiently across cloud servers using the same operating system without interfering with each other, David Aronchick, senior product manager for Google's Container Engine, said Tuesday at a press briefing. "NEXT will be an opportunity to highlight all the traction we've gotten," he said."

"THE EVOLUTION OF NEW TECHNOLOGY New technologies go through predictable phases. The hype cycle is phase one. Cloud is well beyond that. Phase two: we build what we already have with the new technology. So, cloud-based file storage. Amazon has moved far beyond storage. They enable customers to build entire data centers in the cloud. That is their key strategic advantage. Phase three is where life gets interesting: we build what we could not build before. More on that in a moment. That's the build side. What about the use side? Today, customers are happy building data centers in the cloud. They are looking for AWS to add more capabilities so they can run their legacy apps and get rid of their internal data centers altogether i.e. cloud admin will be a fast growing occupation; sys admin won't. THE NEXT STEP The cloud has upended the enterprise storage market, but that isn't its competitive advantage. Local scale-out storage can be competitive with cloud because network bandwidth isn't cheap. What the cloud has that no enterprise-scale datacenter will ever have is the ability to spin up 10s of thousands CPUs - a virtual supercomputer - to run analytics against the data. CPUs are expensive - and they'll remain so as long as Intel can keep them that way. The ready access to massive CPU cycles means that cloud will always be better at deep analytics, especially ad-hoc queries, than enterprise scale datacenters. But more importantly, cloud-based machine learning, neural networks and artificial intelligence are the next major evolution in how we use data. And that's where Google has a huge lead over Amazon. Amazon's focus on building cloud-based datacenters makes them irresistable now, but the future of the cloud is with applications that can use thousands of cores to create value. Look at what Google - and Microsoft - has done with machine translation. Yes, you need many petabytes of storage for the corpus, but the real key is in the compute resources and algorit

"When Google scored a $400 million to $600 million deal to supply cloud services to Apple Inc. last week, according to multiple reports, it was widely viewed as a coup for the search giant's cloud business. And why not? Apple, which has been relying mainly on Amazon Web Services as well as Microsoft Corp.'s Azure to run part of its iCloud and other services, is a marquee reference customer. It will get Google in the door of just about every big company-and, not incidentally, throw a little shade on its rivals. But the big win obscures a stark reality for Google's Cloud Platform: At just $500 million in revenues according to Morgan Stanley estimates, it trails far behind AWS's $7.9 billion reported revenues in 2015, and it's even a distant third behind Azure's $1.1 billion in estimated sales. This week, Google will attempt to show how it aims to scramble into cloud contention at its first global cloud users conference, NEXT, starting Wednesday in San Francisco. At the show, Google will trot out Diane Greene, the onetime co-founder and CEO of cloud pioneer VMware who now heads all of Google's cloud and enterprise applications businesses. This will be Greene's first significant public appearance since Google bought her company, Bebop, for $380 million last November. Customers and investors alike will be watching closely to see what strategy she lays out for the coming year and beyond. Searching for a cloud coup Google plans to introduce both a raft of new cloud features and updates as well as some significant new customers, according to various sources in the company. On the product front, there will be news about Google's container technologies, which allow applications to run more efficiently across cloud servers using the same operating system without interfering with each other, David Aronchick, senior product manager for Google's Container Engine, said Tuesday at a press briefing. "NEXT will be an opportunity to highlight all the traction

"Research firm Gartner's annual report card on the public IaaS cloud computing market shows there is one clear leader - Amazon Web Services - and another clear challenger - Microsoft Azure. And then there is everyone else. "The market is dominated by only a few global providers - most notably Amazon Web Services, but increasingly also Microsoft Azure," Gartner researchers say, giving Google Cloud Platform an honorable mention. "Between them, these three providers comprise the majority of workloads running in public cloud IaaS in 2015.""

Hey David! The horses have left the barn. Unlike the last great platform transition, the move to the Cloud involves moving billion and billions of existing data bits and documents. Much of this content (data + documents) is valuable "in-process" information vital to the current operations of legacy business systems. The last time there was a platform shift it was from the Mainframe-workstation era to the PC client-server era. Digital information was in its infancy. Today the volumes of digital business information is enormous. Meaning, the horses have already left the barn. The lock-in is set. Volumes of document content is locked into Microsoft Office applications, and can only be "worked" by either Microsoft Office, or Office 365. No business is going to move their systems to the Cloud and leve these billions of "in-process" documents behind. Another aspect to consider is the productivity equation which says that collaboration = the integration of communications and content (data + documents). ALL THREE must be integrated!!! Meaning if Microsoft apps have billions of documents locked up, an enterprise cannot make a decision based on best communications or data integration. They must choose Microsoft's Cloud where all THREE aspects can be integrated. This is the hook that has made Office 365 the most successful Cloud mover ever (85 million subscribers with an annual run rate of $13.5 billion - and all this after only two years in the marketplace) Quote: "The majority of IT decision-makers believe that vendor lock-in prevents their companies from maximizing the business value of public cloud. IT leadership often chooses not to move applications to the public cloud because they believe investing in just one cloud provider will hinder flexibility. Several studies reinforce this conclusion, stating that the overwhelming market dominance of public cloud players, like AWS, is negative for the industry. Even when using core services, such as Amazon Elast

""The real opportunity is moving mission critical systems in the cloud. [Industries] are the biggest hold out. We see that as the biggest opportunity." That's how Stephan Scholl, co-president of Infor--an enterprise software company that specializes in solutions for specific industries--explains what he sees when he looks at the cloud market. For all of the endless hype about cloud computing over the past five years, most companies have remained slow to move their most important applications to the cloud. Sure, the cloud has been good enough to run a few experiments and save big money on licensing fees with less critical apps like HR and collaboration and some overly-glorified shared address books. That's because if those services go down or get hacked or employees have a slow internet connection then it's no big deal because people can still get their work done. It's different when it comes to the software that your whole company is logged into every minute of the business day. That was the conventional wisdom. But, it's starting to change. PINBOX The Industry Cloud: Why It's Next Read More Large enterprises, SMBs, startups, and everything in between are now taking a hard look at moving their core business applications to the cloud. While that obviously includes software like ERP and financial systems, the even more interesting story is the software that's specific to each industry--insurance, healthcare, manufacturing, real estate, etc. These industries all have specialized needs because they all have very different kinds of business processes. In many of them there are even sub-specialties within industries that have even more specialized needs. "

"Latest Synergy Research data shows Microsoft lapping at Cisco's heels in the overall collaboration market, and well ahead in the hosted/cloud segment. A couple of primary tussles characterize the collaboration decision today: Cisco vs. Microsoft, and cloud vs. premises. So it behooves us to ask, then: What impact might we expect Microsoft's big push into the cloud, a la Skype for Business and Office 365, to have on each of these critical enterprise decision points? Will Microsoft push ahead of Cisco as it makes cloud the center of its collaboration universe? And will its Skype for Business/Office 365/voice story make the cloud an easier choice for enterprise communications professionals trying to determine whether to ditch a premises installation? This is certainly one way to think about the latest collaboration market data from Synergy Research Group, released this week for first-quarter 2015. The Synergy research shows Microsoft trailing Cisco ever so slightly in the total collaboration market, but well ahead of its chief competitor in hosted/cloud collaboration, as displayed in the graphic below. "

The cloud has quickly become a mainstay in IT departments, with recent research from cloud solutions provider RightScale showing 93 percent of businesses using cloud technology in some form or another. But it's not all smooth sailing after the initial migration and integration - many businesses find that the second wave of cloud adoption is just as rough as the first. According to RightScale's 2015 State of the Cloud report, which surveyed 930 IT professionals about their current adoption and future plans involving cloud computing, 88 percent of businesses are using public cloud technology and 63 percent are using private cloud. Eighty-two percent have a hybrid cloud strategy, up from 74 percent in 2014, a clear indication that the cloud has quickly become an essential ingredient of modern IT.

"Cloud-based platforms such as Google for Work and Microsoft Office 365 are far from ubiquitous in today's workplace, but they're seeing rapid adoption, and that trend is going to continue. In fact, more than half of the small-to-medium size businesses (SMBs) queried as part of a new survey from BetterCloud plan to run all of their IT services in the cloud within five years. State of the CIO 2015 More than 500 top IT leaders responded to our online survey to help us gauge the state of the READ NOW The corporate adoption rate of complete IT-in-the-cloud infrastructure will more than double during the next two years, according to the 1,500 IT professionals surveyed. Today only 12 percent of the respondents run all of their IT in the cloud, but that number will increase to 26 percent by 2017 and nearly 70 percent by 2025, according to BetterCloud, which sells IT administrative tools for both Google for Work and Microsoft Office 365."

"Cisco's latest round of partnerships and support highlight how important the company's channel will be in getting enterprise IT shops to see the networking giant as a cloud player. Cisco added 35 independent software vendors to its Intercloud Marketplace, which is expected to be available in September. Most of the partnerships are centered on developer platforms, big data analytics and the Internet of Things, and partners include Apprenda, Docker, Chef, Citrix, CloudBerry Lab, Cloudera, Cloudify, F5 Networks, Inc., Hortonworks, Informatica, MongoDB, Panzura and others. In addition to the moves higher up the stack, Cisco extended its ability to manage cloud infrastructure with support for KVM and Microsoft Hyper-V. It also extended its zone-based firewall services to support Microsoft Azure with Intercloud Fabric, the company's hybrid cloud management product, and customers can onboard and manage VMs from Amazon Virtual Private Cloud. The slew of partnerships and added support doesn't include anything show-stopping or outside the realm of what other cloud vendors offer, but it is a positive step for Cisco's Intercloud strategy, analysts said."

"Cloud users want the freedom to move their apps and data from one cloud to another. Cisco Systems, with its Intercloud strategy and new software for cloud-to-cloud portability, thinks it can help make that happen. Cisco is now offering the production version of its Intercloud Fabric -- software that lets customers migrate workloads between different public, private and hybrid clouds -- in a move the networking titan says will continue to evolve its Intercloud strategy from vision to reality. Intercloud Fabric, which in September became available to a select group of customers through Cisco's Early Customer Success Program, enables what Cisco calls "hypervisor-independent workload portability" across various public and private cloud platforms, including those from Amazon Web Services (AWS) and Microsoft Azure. The rollout of Intercloud Fabric comes one year after San Jose, Calif.-based Cisco unveiled its vision for Intercloud, a global network of connected private and public clouds. That network consists of both Cisco's own data centers, and those of its service provider partners."

Aug 4, 2016 at 18:30 GMT Everyone knows that Amazon is the current leader in the cloud infrastructure market by a huge margin. But it is not just about cloud infrastructure (IaaS), enterprises need SaaS, PaaS, and several others for a complete solution. Microsoft today highlighted that they are the only vendor recognized as a leader across Gartner's Magic Quadrants for IaaS, PaaS and SaaS solutions for enterprise cloud workloads. Microsoft is in a unique position with their extensive portfolio of cloud offerings designed for the needs of enterprises, including Software as a Service (SaaS) offerings like Office 365, CRM Online and Power BI and Azure Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). And Microsoft's cloud vision is a unified story that we're executing on with the same datacenter regions, compliance commitments, operational model, billing, support and more. The ability to deploy and use applications close to data with consistent identity and a shared ecosystem, means greater efficiency, less complexity, and cost savings. Take a look at the table on the top, Microsoft is a Leader in almost 18 different cloud solution categories while Amazon is a leader in only three of them and Google in none."

"What is an app? Most people think of them as the little, self-contained bits of software on our phones. They have shiny icons, and we get them through app stores. Sometimes they are useful. Often they are amusing distractions. But there is another way to think about apps in terms of the data they consume and create. In this view, apps are what will turn the global network of smartphones into a massively distributed computing platform. Everything we know about user experience still applies in this world, but reducing friction for each user is only part of the problem. The bigger issue becomes how to coordinate the data bouncing around between all of these devices and servers in the cloud. This coordination is the primary problem that the JavaScript app platform Meteor has set itself to solve. In order to scale, the solution must be simple. Skilled app developers and data scientists are already in scarce supply. Software may be eating the world, as Marc Andreessen says, but not, in fact, nearly fast enough to keep pace with global problems it could be solving. Andreessen Horowitz (a16z), has invested in both Meteor's A and B rounds (Matrix Partners led the B round with total funding now more than $30 million). Pointing to the road not taken by the browser company he co-founded, Andreessen has said "Meteor is what we should have built in 1994 at Netscape.""

"Shortly after the start of the millennium, Microsoft stated a goal to be the go-to enterprise platform for the data center. Many in the industry scoffed at the idea that Microsoft could dominate in a market traditionally led by Unix. Today, there are few enterprises that don't have a significant investment in Microsoft servers and infrastructure. Five years ago Microsoft launched Office 365 and, right now, we're seeing a parallel in their move to lead the cloud office application sector. Office and the enterprise applications that support Office 365-Exchange, SharePoint and Skype for Business - have become ubiquitous in the market. In July this year, it was reported that Office 365 is used daily by over 70 million enterprise users. However, Microsoft hasn't achieved this success without challenges. In 2013, many industry pundits saw Google Apps for Enterprise as the heir apparent for cloud and productivity, but things have changed significantly in the last three years. Under Satya Nadella's leadership, Microsoft has rebranded to support its 'mobile-first, cloud- first' go-to-market. The move to support Office on the Apple and Google platforms has strengthened its position in the market. Following this success, their next ambition is to enable customers and partners to move to Office 365. Earlier this year, Microsoft launched a number of initiatives to help clients consume Office 365 licenses more effectively. One such program is geared towards securing the license base by motivating renewals and preventing-churn versus a completely new sale. Once a client activates and consumes the licenses on Office 365, they receive ongoing upgrades, renewals, and new features as part of an evergreen service. Employees experience the latest across all their devices. This compares favorably to the historical process of waiting every three to four years for the on-premises Enterprise Agreement to be signed and subsequent refresh of a laptop with a new office applica

"Back in Microsoft's early days, Bill Gates and Paul Allen devised the mission statement that became the formula for their company's success: "A computer on every desk and in every home, running Microsoft software." Fast-forward a few decades and the playing field has changed. For starters, the notion that we can get by with just one computer at home and one at the office is downright quaint in 2016. Then there's that word software, which brings up images of shrink-wrapped retail packages and CD jewel boxes. Today, most modern development is aimed at creating apps that are lightweight and easily available for modern mobile platforms. And even traditional software is morphing into services, managed in the cloud and available from just about anywhere with Internet access. Microsoft Azure services are gradually replacing on-premises servers, and Office 365 subscriptions are eating into the market for perpetual Office licenses. Put it all together, and I suggest it's time for Satya Nadella's Microsoft to adopt a new mission statement: "A connected world, filled with intelligent devices running Microsoft services and apps." The company's latest financial results suggest that Microsoft is living up to that mission statement. The Intelligent Cloud segment, which combines traditional server products and cloud services like Microsoft Azure, is top dog in Redmond. In the first half of fiscal 2016, Microsoft's combined commercial cloud businesses grew 70 percent compared to the previous year, and that growth rate shows no signs of stopping. To get to that point, Microsoft had to get rid of the mindset that Windows was its most important product. And, indeed, that's happening already. Aaron Levie, CEO of Box and a Silicon Valley veteran, told me recently that he thinks Microsoft has mastered the art of "openness." The result is a series of moves that would have been unthinkable even five years ago, with a steady stream of apps for iOS and Android, including Office 365 rele

"From the earliest days as a marketing slogan, the elusive concept of the so-called paperless office may finally be taking shape, if anecdotal evidence is anything to go by. A growing number of small businesses and startups, unencumbered by legacy processes, are quietly ditching printouts for an all-digital ecosystem, buoyed by soaring BYOD ownership and growing familiarity with a plethora of cloud services. IT Resume Makeover: How to add flavor to a bland resume Don't count on your 'plain vanilla' resume to get you noticed - your resume needs a personal flavor to READ NOW Perhaps not-so-surprisingly, the driving factors are collaboration and productivity, as opposed to any ecological or "green" concerns. With this in mind, we take a look at the advantages of going digital, and outline how workers can embrace this new digital-first paradigm to collaborate more, do things faster and work more efficiently than ever."

"Vas Natarajan, partner at Accel: "I wonder if we'll look back at 2016 as the year Microsoft laid the tracks for a huge victory in the cloud wars. There's a major flank happening here in bits and pieces - and many of those pieces began to fit together this year: Office 365 becoming the de facto cloud productivity package for enterprise workers; The acquisition of LinkedIn as a foundational data asset for a pending assault in sales and marketing SaaS; Azure becoming a credible, cost effective IaaS/developer platform with meaningful enterprise sales/support/solutions; MSFT's accelerating support of open platforms & open source; Continued investment in the oft-dismissed .NET developer crowd with their Xamarin purchase; and Fervent, organizational-wide support of Satya and his vision for serving a mobile, cloud, data-enabled world. This doesn't even consider the massive incumbency advantages MSFT already has given their years of selling to the enterprise." "

Good interview but i'm looking for ways to short Box.net.  I left lots of sticky notes and highlights on this page - all of which are under the Visual Document list since i didn't have a Cloud Productivity list going.  I spend quite a bit of time studying Box.net, DropBox and a ton of other early Cloud sync-share-store operations while doing research for the Sursen SurDocs product.  Also MS-Live/Office/SkyDrive and Google Docs Collaboration.  No one has a good bead on a Cloud Productivity Platform yet.  But Microsoft and Google clearly know what the game is.  They even have a plan on how to get there.  Box.net, on the other hand is totally clueless.  What are these investors thinking?

The articles about Charles Jolley and Strobe continue.  This time it's ReadWriteWeb.  They do a much better job explaining Strobe and the business model Strobe seeks to implement.  IMHO, Strobe's concept for mitigating the exchange of data across server domains could be ODBC for Cloud Productivity. ODBC and OLE are of course inter-application processes essential to the desktop productivity environment and the creation of compound documents.  I'll try to contact Charles and discuss this. "One of the big reasons I left [Apple] is because I really believe that the next great app ecosystem for mobile especially, but also for PCs and television, is going to be built around HTML5," Jolley tells RWW. "If you look at the people who are building mobile apps today, 70% of those people will say they want to use HTML5. But a lot of them don't make it to market, except for a few large companies like Amazon and Financial Times, most people aren't able to deliver HTML5 apps." The Apple platform for apps delivery is rich and compelling, Jolley points out. Unlike an ordinary "open" platform that, almost by definition now, is all self-service, Apple provides direct, personal business services to help developers organize themselves and get on their feet, even if their employer is already recognized around the world. Then Apple provides hosting and deployment services, managing user entitlements and licenses. It creates an ecosystem and then nourishes the entities that live within it, and that's why Apple's platform works as well as it does. "Apple makes it very, very easy for someone to build an app and take it to market. You have these small groups of one or two people who can create businesses around them. And today with HTML5, that's simply not possible," says Jolley. "Even though there's a huge benefit to HTML5 - you can be in any app store, you can go direct to the consumers, you can build any kind of business model you want - if you're going to reach all the 1.2 billion p

"Google is going after the cloud computing market in a big way. The company invested nearly $10 billion of capital expenditures to build its cloud business in 2015 alone, new cloud leader Diane Greene said during her keynote speech on Wednesday at Google's cloud tech conference in San Francisco."