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"When Google scored a $400 million to $600 million deal to supply cloud services to Apple last week, according to multiple reports, it was widely viewed as a coup for the search giant's cloud business. And why not? Apple, which has been relying mainly on Amazon Web Services as well as Microsoft's Azure to run part of its iCloud and other services, is a marquee reference customer. It will get Google in the door of just about every big company-and, not incidentally, throw a little shade on its rivals. But the big win obscures a stark reality for Google's Cloud Platform: At just $500 million in revenues according to Morgan Stanley estimates, it trails far behind AWS's $7.9 billion reported revenues in 2015, and it's even a distant third behind Azure's $1.1 billion in estimated sales. Starting today, Mar. 23, Google will attempt to show how it aims to scramble into cloud contention at its first global cloud users conference, NEXT, in San Francisco. At the show, Google will trot out Diane Greene, the onetime co-founder and CEO of cloud pioneer VMware who now heads all of Google's cloud and enterprise applications businesses. This will be Greene's first significant public appearance since Google bought her company, Bebop, for $380 million last November. Customers and investors alike will be watching closely to see what strategy she lays out for the coming year and beyond. Google plans to introduce both a raft of new cloud features and updates as well as some significant new customers, according to various sources in the company. On the product front, there will be news about Google's container technologies, which allow applications to run more efficiently across cloud servers using the same operating system without interfering with each other, David Aronchick, senior product manager for Google's Container Engine, said Tuesday at a press briefing. "NEXT will be an opportunity to highlight all the traction we've gotten," he said."

"THE EVOLUTION OF NEW TECHNOLOGY New technologies go through predictable phases. The hype cycle is phase one. Cloud is well beyond that. Phase two: we build what we already have with the new technology. So, cloud-based file storage. Amazon has moved far beyond storage. They enable customers to build entire data centers in the cloud. That is their key strategic advantage. Phase three is where life gets interesting: we build what we could not build before. More on that in a moment. That's the build side. What about the use side? Today, customers are happy building data centers in the cloud. They are looking for AWS to add more capabilities so they can run their legacy apps and get rid of their internal data centers altogether i.e. cloud admin will be a fast growing occupation; sys admin won't. THE NEXT STEP The cloud has upended the enterprise storage market, but that isn't its competitive advantage. Local scale-out storage can be competitive with cloud because network bandwidth isn't cheap. What the cloud has that no enterprise-scale datacenter will ever have is the ability to spin up 10s of thousands CPUs - a virtual supercomputer - to run analytics against the data. CPUs are expensive - and they'll remain so as long as Intel can keep them that way. The ready access to massive CPU cycles means that cloud will always be better at deep analytics, especially ad-hoc queries, than enterprise scale datacenters. But more importantly, cloud-based machine learning, neural networks and artificial intelligence are the next major evolution in how we use data. And that's where Google has a huge lead over Amazon. Amazon's focus on building cloud-based datacenters makes them irresistable now, but the future of the cloud is with applications that can use thousands of cores to create value. Look at what Google - and Microsoft - has done with machine translation. Yes, you need many petabytes of storage for the corpus, but the real key is in the compute resources and algorit

""The real opportunity is moving mission critical systems in the cloud. [Industries] are the biggest hold out. We see that as the biggest opportunity." That's how Stephan Scholl, co-president of Infor--an enterprise software company that specializes in solutions for specific industries--explains what he sees when he looks at the cloud market. For all of the endless hype about cloud computing over the past five years, most companies have remained slow to move their most important applications to the cloud. Sure, the cloud has been good enough to run a few experiments and save big money on licensing fees with less critical apps like HR and collaboration and some overly-glorified shared address books. That's because if those services go down or get hacked or employees have a slow internet connection then it's no big deal because people can still get their work done. It's different when it comes to the software that your whole company is logged into every minute of the business day. That was the conventional wisdom. But, it's starting to change. PINBOX The Industry Cloud: Why It's Next Read More Large enterprises, SMBs, startups, and everything in between are now taking a hard look at moving their core business applications to the cloud. While that obviously includes software like ERP and financial systems, the even more interesting story is the software that's specific to each industry--insurance, healthcare, manufacturing, real estate, etc. These industries all have specialized needs because they all have very different kinds of business processes. In many of them there are even sub-specialties within industries that have even more specialized needs. "

"Research firm Gartner's annual report card on the public IaaS cloud computing market shows there is one clear leader - Amazon Web Services - and another clear challenger - Microsoft Azure. And then there is everyone else. "The market is dominated by only a few global providers - most notably Amazon Web Services, but increasingly also Microsoft Azure," Gartner researchers say, giving Google Cloud Platform an honorable mention. "Between them, these three providers comprise the majority of workloads running in public cloud IaaS in 2015.""

" Netflix worked with Google to create a software program called Spinnaker, which allows companies to easily use Google's cloud, as well as Amazon's and Microsoft's. Netflix made Spinnaker available as a free and open-source project in November so anyone else can use it or contribute to it, and ideally, help Netflix maintain it. And Spinnaker is the topic of the talk that will be given by Netflix engineer Andrew Glover. Spinnaker allows a company to use multiple clouds, like Amazon, Google, and Microsoft, at the same time.  While Netflix is currently only using Spinnaker with its cloud provider of choice, Amazon, Wired reports, the threat is not subtle. Netflix isn't stuck with Amazon. Nor is anyone else that uses the tool.  Google Diane Greene Google needs to showcase big enterprise customers and offer them ways to easily try its cloud if it hopes to be a major presence in cloud computing."

"Although Amazon Web Services Inc. (AWS) still maintains its lead in the public cloud space, Microsoft's Azure platform may be turning the tide in larger enterprises. A new survey lends credence to that perception. The survey comes vio Sumo Logic, examining "The New Normal: Cloud, DevOps, and SaaS Analytics Tools Reign in The Modern App Era." Sumo Logic, which describes itself as a "machine data analytics service," contracted UBM to survey 235 IT operations, application development, and information security professionals at companies with at least 500 employees, with about half of the respondents working at companies with 5,000 or more employees. At that high end of the enterprise spectrum, the survey found, Azure actually beats AWS. "In the early days of the cloud, Amazon Web Services (AWS) took the lead as the cloud computing vendor of choice," the survey report said. "But the survey revealed that as the cloud matures, organizations are becoming more comfortable with vendors other than AWS and are using multiple cloud vendors. In fact, while other reports show that AWS still has a lead in cloud market share, the top cloud vendor in this survey -- which included only organizations with at least 500 employees -- was Microsoft Azure. [Click on image for larger view.] IaaS and PaaS Vendors (source: Sumo Logic) "When asked which IaaS or PaaS vendors they were using (with multiple responses allowed), 66 percent of respondents cited Azure. Interestingly, more than half of the Azure users were from organizations with more than 10,000 employees, which suggests that Microsoft's cloud is particularly popular with large enterprises. AWS came in second with 55 percent of respondents, followed by Salesforce App Cloud (28 percent), IBM Cloud (23 percent), and Google Cloud (20 percent).""

The cloud has quickly become a mainstay in IT departments, with recent research from cloud solutions provider RightScale showing 93 percent of businesses using cloud technology in some form or another. But it's not all smooth sailing after the initial migration and integration - many businesses find that the second wave of cloud adoption is just as rough as the first. According to RightScale's 2015 State of the Cloud report, which surveyed 930 IT professionals about their current adoption and future plans involving cloud computing, 88 percent of businesses are using public cloud technology and 63 percent are using private cloud. Eighty-two percent have a hybrid cloud strategy, up from 74 percent in 2014, a clear indication that the cloud has quickly become an essential ingredient of modern IT.

"Google is looking to strategically tackle the enterprise cloud market by open sourcing some of its internal technologies, embracing a multiplatform design principle and setting what it thinks are reasonable expectations for what its customers should move into the public cloud. The company hopes to continue making strides in the crowded market, which Amazon dominates, by helping enterprises identify business processes that can rapidly transition to the cloud and deliver the fastest ROI. Download the March 2016 digital issue Inside: What you need to know about staffing up for IoT, how cloud and SDN set Veritas free & much more! READ NOW Now that companies can store all the data they want in the cloud for as little as $0.01 per GB per month, figuring out what to do with it all is a significant challenge, according to Greg DeMichillie, Google Cloud Platform's (GCP) director of product management, who spoke with CIO.com at the GCP user conference last week. "It's the needle in the haystack," DeMichillie says. "Companies are drowning in data that they know, or that they suspect, there's value in ... but they don't know how to get the value out of it.""

Hey David! The horses have left the barn. Unlike the last great platform transition, the move to the Cloud involves moving billion and billions of existing data bits and documents. Much of this content (data + documents) is valuable "in-process" information vital to the current operations of legacy business systems. The last time there was a platform shift it was from the Mainframe-workstation era to the PC client-server era. Digital information was in its infancy. Today the volumes of digital business information is enormous. Meaning, the horses have already left the barn. The lock-in is set. Volumes of document content is locked into Microsoft Office applications, and can only be "worked" by either Microsoft Office, or Office 365. No business is going to move their systems to the Cloud and leve these billions of "in-process" documents behind. Another aspect to consider is the productivity equation which says that collaboration = the integration of communications and content (data + documents). ALL THREE must be integrated!!! Meaning if Microsoft apps have billions of documents locked up, an enterprise cannot make a decision based on best communications or data integration. They must choose Microsoft's Cloud where all THREE aspects can be integrated. This is the hook that has made Office 365 the most successful Cloud mover ever (85 million subscribers with an annual run rate of $13.5 billion - and all this after only two years in the marketplace) Quote: "The majority of IT decision-makers believe that vendor lock-in prevents their companies from maximizing the business value of public cloud. IT leadership often chooses not to move applications to the public cloud because they believe investing in just one cloud provider will hinder flexibility. Several studies reinforce this conclusion, stating that the overwhelming market dominance of public cloud players, like AWS, is negative for the industry. Even when using core services, such as Amazon Elast

"Cloud-based platforms such as Google for Work and Microsoft Office 365 are far from ubiquitous in today's workplace, but they're seeing rapid adoption, and that trend is going to continue. In fact, more than half of the small-to-medium size businesses (SMBs) queried as part of a new survey from BetterCloud plan to run all of their IT services in the cloud within five years. State of the CIO 2015 More than 500 top IT leaders responded to our online survey to help us gauge the state of the READ NOW The corporate adoption rate of complete IT-in-the-cloud infrastructure will more than double during the next two years, according to the 1,500 IT professionals surveyed. Today only 12 percent of the respondents run all of their IT in the cloud, but that number will increase to 26 percent by 2017 and nearly 70 percent by 2025, according to BetterCloud, which sells IT administrative tools for both Google for Work and Microsoft Office 365."

Aug 4, 2016 at 18:30 GMT Everyone knows that Amazon is the current leader in the cloud infrastructure market by a huge margin. But it is not just about cloud infrastructure (IaaS), enterprises need SaaS, PaaS, and several others for a complete solution. Microsoft today highlighted that they are the only vendor recognized as a leader across Gartner's Magic Quadrants for IaaS, PaaS and SaaS solutions for enterprise cloud workloads. Microsoft is in a unique position with their extensive portfolio of cloud offerings designed for the needs of enterprises, including Software as a Service (SaaS) offerings like Office 365, CRM Online and Power BI and Azure Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). And Microsoft's cloud vision is a unified story that we're executing on with the same datacenter regions, compliance commitments, operational model, billing, support and more. The ability to deploy and use applications close to data with consistent identity and a shared ecosystem, means greater efficiency, less complexity, and cost savings. Take a look at the table on the top, Microsoft is a Leader in almost 18 different cloud solution categories while Amazon is a leader in only three of them and Google in none."

"What is an app? Most people think of them as the little, self-contained bits of software on our phones. They have shiny icons, and we get them through app stores. Sometimes they are useful. Often they are amusing distractions. But there is another way to think about apps in terms of the data they consume and create. In this view, apps are what will turn the global network of smartphones into a massively distributed computing platform. Everything we know about user experience still applies in this world, but reducing friction for each user is only part of the problem. The bigger issue becomes how to coordinate the data bouncing around between all of these devices and servers in the cloud. This coordination is the primary problem that the JavaScript app platform Meteor has set itself to solve. In order to scale, the solution must be simple. Skilled app developers and data scientists are already in scarce supply. Software may be eating the world, as Marc Andreessen says, but not, in fact, nearly fast enough to keep pace with global problems it could be solving. Andreessen Horowitz (a16z), has invested in both Meteor's A and B rounds (Matrix Partners led the B round with total funding now more than $30 million). Pointing to the road not taken by the browser company he co-founded, Andreessen has said "Meteor is what we should have built in 1994 at Netscape.""

"There's no question Amazon is turning the screws on the $140 billion data-center-tech industry. Amazon has grown to become the largest player in the rapidly growing cloud industry as its cloud platform, Amazon Web Services (AWS), celebrates its 10-year anniversary.  And in the process, AWS has sent shockwaves through the traditional enterprise sector. In an interview with Business Insider, Werner Vogels - the CTO of Amazon in charge of AWS - explained why hardware companies aren't going to get any respite any time soon. Hardware builders are getting squeezed out the game Right now, instead of buying all of their own computers, networks, and software, businesses large and small are opting to rent it all from cloud-computing vendors. That spells bad news for companies like IBM, HP, Dell, EMC, Cisco, the hardware makers selling companies the servers, storage, and management software."

"Google operates one of the world's biggest networks of computers. But its business of renting time on those computers to others-a concept known as cloud computing-lags far behind Amazon.com Inc. and others."

"One standout in the cloud business is the company's "Office 365" product suite. Nadella took the old Office suite, which charged users every couple of years for a licence, and moved it to the cloud, where users now pay a monthly fee instead. Microsoft hasn't given a revenue breakdown for Office 365, but in the latest quarter, Microsoft said that revenue grew 63% on a constant currency basis over the same time last year. It also now has 22.2 million subscribers, up from 20.6 million subscribers in the previous quarter. Bernstein analyst Mark Moerdler forecasts that the cloud version of Office 365 had annual sales trending to $6.5 billion in the most recent quarter. (Source: "Microsoft Office Shines in the Cloud, Azure Will Be Profitable, Says Bernstein," Barron's, April 8, 2016.) That's out of total commercial cloud revenue that Microsoft reported of $10.0 billion in annualized sales. (Source: Microsoft Corporation, op cit.) So Office 365 is growing like crazy, but that's not the only bright spot in Microsoft's cloud business. In the battle for cloud computing services, "Microsoft Azure" is second to Amazon.com, Inc.'s (NASDAQ:AMZN) "Amazon Web Services" (AWS). However, Microsoft is starting to gain. While Azure has about 10% of the market to AWS's 30%, Azure is becoming bigger and bigger and it's bound to erode Amazon's lead. In the latest quarter, Azure grew 120% on a constant currency basis, which is almost double AWS's growth. (Source: "How Microsoft's Azure Is Giving Stiff Competition to Amazon's AWS," Yahoo! Finance, April 8, 2016.) Again, Microsoft didn't break down revenue for Azure but according to Bernstein's Moerdler, Azure's annual sales run rate is about $1.8 billion. (Source: Barron's, op cit.)"

"Google is going after the cloud computing market in a big way. The company invested nearly $10 billion of capital expenditures to build its cloud business in 2015 alone, new cloud leader Diane Greene said during her keynote speech on Wednesday at Google's cloud tech conference in San Francisco."

"Back in Microsoft's early days, Bill Gates and Paul Allen devised the mission statement that became the formula for their company's success: "A computer on every desk and in every home, running Microsoft software." Fast-forward a few decades and the playing field has changed. For starters, the notion that we can get by with just one computer at home and one at the office is downright quaint in 2016. Then there's that word software, which brings up images of shrink-wrapped retail packages and CD jewel boxes. Today, most modern development is aimed at creating apps that are lightweight and easily available for modern mobile platforms. And even traditional software is morphing into services, managed in the cloud and available from just about anywhere with Internet access. Microsoft Azure services are gradually replacing on-premises servers, and Office 365 subscriptions are eating into the market for perpetual Office licenses. Put it all together, and I suggest it's time for Satya Nadella's Microsoft to adopt a new mission statement: "A connected world, filled with intelligent devices running Microsoft services and apps." The company's latest financial results suggest that Microsoft is living up to that mission statement. The Intelligent Cloud segment, which combines traditional server products and cloud services like Microsoft Azure, is top dog in Redmond. In the first half of fiscal 2016, Microsoft's combined commercial cloud businesses grew 70 percent compared to the previous year, and that growth rate shows no signs of stopping. To get to that point, Microsoft had to get rid of the mindset that Windows was its most important product. And, indeed, that's happening already. Aaron Levie, CEO of Box and a Silicon Valley veteran, told me recently that he thinks Microsoft has mastered the art of "openness." The result is a series of moves that would have been unthinkable even five years ago, with a steady stream of apps for iOS and Android, including Office 365 rele

"Vas Natarajan, partner at Accel: "I wonder if we'll look back at 2016 as the year Microsoft laid the tracks for a huge victory in the cloud wars. There's a major flank happening here in bits and pieces - and many of those pieces began to fit together this year: Office 365 becoming the de facto cloud productivity package for enterprise workers; The acquisition of LinkedIn as a foundational data asset for a pending assault in sales and marketing SaaS; Azure becoming a credible, cost effective IaaS/developer platform with meaningful enterprise sales/support/solutions; MSFT's accelerating support of open platforms & open source; Continued investment in the oft-dismissed .NET developer crowd with their Xamarin purchase; and Fervent, organizational-wide support of Satya and his vision for serving a mobile, cloud, data-enabled world. This doesn't even consider the massive incumbency advantages MSFT already has given their years of selling to the enterprise." "

Good interview but i'm looking for ways to short Box.net.  I left lots of sticky notes and highlights on this page - all of which are under the Visual Document list since i didn't have a Cloud Productivity list going.  I spend quite a bit of time studying Box.net, DropBox and a ton of other early Cloud sync-share-store operations while doing research for the Sursen SurDocs product.  Also MS-Live/Office/SkyDrive and Google Docs Collaboration.  No one has a good bead on a Cloud Productivity Platform yet.  But Microsoft and Google clearly know what the game is.  They even have a plan on how to get there.  Box.net, on the other hand is totally clueless.  What are these investors thinking?

"From the earliest days as a marketing slogan, the elusive concept of the so-called paperless office may finally be taking shape, if anecdotal evidence is anything to go by. A growing number of small businesses and startups, unencumbered by legacy processes, are quietly ditching printouts for an all-digital ecosystem, buoyed by soaring BYOD ownership and growing familiarity with a plethora of cloud services. IT Resume Makeover: How to add flavor to a bland resume Don't count on your 'plain vanilla' resume to get you noticed - your resume needs a personal flavor to READ NOW Perhaps not-so-surprisingly, the driving factors are collaboration and productivity, as opposed to any ecological or "green" concerns. With this in mind, we take a look at the advantages of going digital, and outline how workers can embrace this new digital-first paradigm to collaborate more, do things faster and work more efficiently than ever."