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Maria Gurova

Meanwhile in the Future: Everybody Is Reviewed in a Reputation Database - 2 views

gizmodo.com/s-reviewed-in-a-rep-1737589726

Technology Social Social Media Reputation Economy digital exhaust Reviewers Culture Future of talent Digital history Activity log manipulation inequality diversity privacy rating system

shared by Maria Gurova on 30 Oct 15 - No Cached
  • Recently, an app called Peeple got a whole lot of attention for trying to be the Yelp for Humans
  • But what would it be like if we lived in a world where everything you do is subject to a rating doled out by a combination of machines and other people?
  • Michael Fertik, the founder of Reputation.com and the author of the book The Reputation Economy, talks on the episode about all the ways that brands and companies are already compiling your information into a profile that helps them make decisions about you. Linkedin, AirBnB, Uber, they’re all gathering what Fertik calls your “digital exhaust” to learn more about you
  • ...4 more annotations...
  • So what makes Peeple different from say AirBnB where you rate your tenants? Jeff Hancock, a professor of communications at Standford, says it comes down to turning your interpersonal relationships into transactions.
  • But in 15 or 20 years, all those reputation systems might be combined. And they might totally dictate your life: what jobs you get, what insurance you’re offered, who you date, where you live
  • Fertik predicts that in just five years, companies won’t post jobs, but rather plug in their desires into a database to find the right person. Jobs will come to you, he says. But part of that selection process will probably include parameters outside someone’s direct qualifications
  • If financial success, personal success, housing, food options, all that is tied into this reputation system, the people who have the understanding and the money to make that reputation system work for them will succeed
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