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Oleg Batluk

Digital media may be changing how you think: New study finds users focus on concrete de... - 0 views

www.sciencedaily.com/...160508151944.htm

social digital dementia physical-digital overlap data digitalization

shared by Oleg Batluk on 31 May 16 - No Cached
  • Using digital platforms such as tablets and laptops for reading may make you more inclined to focus on concrete details rather than interpreting information more abstractly
  • wake-up call to how digital media may be affecting our likelihood of using abstract thought
  • Reading comprehension and problem solving success were affected by the type of platform used.
  • ...3 more annotations...
  • For the abstract questions, on average, participants using the non-digital platform scored higher on inference questions with 66 percent correct, as compared to those using the digital platform, who had 48 percent correct
  • On the concrete questions, participants using the digital platform scored better with 73 percent correct, as compared to those using the non-digital platform, who had 58 percent correct
  • it's crucial to recognize the role that digitization of information might be having on this important aspect of cognition
Irina Marchenko

G20's Young Entrepreneurs are Increasingly Interested in Digital Technologies but not H... - 0 views

www.prnewswire.com/...opment-policies-211810751.html

Entrepreneur Summit Young

shared by Irina Marchenko on 05 Aug 13 - No Cached
  • Irina Marchenko on 05 Aug 13
     
    The recommendations summarized in a final Summit communique primarily focus on the following: *Need to develop digital infrastructure. Young entrepreneurs are the most active group in terms of both starting up businesses and using the latest digital technology to help run the business and optimize business processes; *Importance of developing educational programs for entrepreneurs, advancing the entrepreneurial culture, and streamlining government funding for "green" technology studies; *Need to ease the tax burden in the fields of scientific-technical programs and social entrepreneurship, namely the taxes imposed on employers and employee income tax; *Access to funding for startups and emerging companies. Ensuring funding on easy terms, changing banking requirements, developing rules for new forms of funding, including cross border online platforms, investors' and entrepreneurs' networks.
alexbelov

What Brands Should Know About Facebook Messenger Chat Bots | Digital - AdAge - 1 views

adage.com/...302057

automation facebook messenger chat bots Technology entertainment

shared by alexbelov on 01 Apr 16 - No Cached
  • Brands like Disney have worked with tech firms like Disney-backed Imperson to create chat bots on Facebook's Messenger service so people can have conversations with computerized versions of characters like ABC's "The Muppets" star Miss Piggy without needing to staff an actual human on the other side of the conversation.
  • it creates a new kind of engagement, which is around messaging person-to-person like most messaging platforms but also person-to-business or person-to-brand or person-to-publisher
  • It expands the platform beyond just personal communication
  • ...3 more annotations...
  • We actually were, I think, one of the first customers who actually requested this API
  • Imperson provides technology that knows how to automate this conversation in a realistic way, so the user believes he is speaking with a character or even the actor doing the character
  • I think there are a few different reasons why today it's more relevant and more attractive. We are taking familiar figures like celebrities; it's not just a chat bot that you speak with for the sake of your artificial intelligence curiosity. This is an entertainment experience. People chatting with Miss Piggy enjoy the experience as if they were chatting with the real Miss Piggy. In order to create the interaction, we were working with Disney people and Disney writers who actually write for Miss Piggy and make sure it's a completely authentic conversation.
  • alexbelov on 01 Apr 16
     
    Disney beta-tests Facebook's chatbot platform: chat with real Miss Piggy.
Anton Vorykhalov

Digitally Animated T-Shirts : animated t-shirts - 0 views

www.trendhunter.com/...animated-tshirts

DCP

shared by Anton Vorykhalov on 15 Jun 16 - No Cached
  • These T-Shirts Have Customizable Digital Animations When on Camera
  • The animated t-shirts work by first having the user choose a graphically themed shirt to start the process. Through the 'Drawsta' app, the user can then see which animated designs come with the shirt of their choice and take videos of the animation. The videos can be used on any and all platforms that are compatible with videos -- they can be texted, put on Instagram, tweeted, vlogged and messaged. Each week a new design option appears on the app for the animated shirts -- making them fun and creative. These animated t-shirt apps are a playful way to reinterpret the t-shirt and its uses by combining GIF-like technology with this classically casual clothing.
  • Anton Vorykhalov on 15 Jun 16
     
    These T-Shirts Have Customizable Digital Animations When on Camera
Maria Gurova

HBO NOW Pushing the Cord-Cutting Trend - App Annie Blog - 3 views

blog.appannie.com/pushing-the-cord-cutting-trend

Technology entertainment KE VOD cable TV TV Networks Entertainment as Service Theatrical Cord-cutting HBO Netflix Hulu Video Streaming Copyright Storytelling adjustable entertainment Market Digital Consumption Digital vs Physical

shared by Maria Gurova on 12 Aug 15 - No Cached
  • In 2007, Netflix changed the landscape by introducing streaming on PC, allowing customers to instantly watch shows. By 2010, Netflix video streaming became available on additional platforms, including iOS devices. Today, video streaming services Netflix and Hulu have a strong hold among combined iOS and Android Top US Apps.
  • These convenient apps have set the stage for a preferred entertainment delivery. A whole generation of consumers have grown up with video streaming, rather than (or in addition to) paying for cable television: cord cutters and cord nevers. Major premium cable networks, HBO and Showtime, are now after a piece of the pie Netflix and Hulu have carved out
  • Both HBO NOW and Showtime are taking different approaches to standalone streaming partnerships. HBO NOW has gotten more traction in part to a heavy promotion from Apple, resulting in positive metrics. Showtime’s success is less clear, being married into Hulu’s already strong performance
  • ...2 more annotations...
  • Netflix isn’t being left in the dust completely, kicking off their original film initiative with “Beasts of No Nation”, which will launch both in theaters and streaming video on October 16th. HBO, Showtime, Netflix and Hulu will still need to compete with each other to retain users in a new “entertainment as a service” landscape where retention is not a given, but an earned currency.
  • Cable provider Comcast hasn’t felt the heat from the cord-cutting trend, having its second best Q2 in nine years. Comcast is also in an advantageous place as a broadband provider, with 22.3 million total customers in Q2. Good quality video streaming relies on broadband internet, meaning cable providers that offer bundled internet service will still be valuable
  • Maria Gurova on 12 Aug 15
     
    the rise of streaming services and how cable networks are competing with video streaming services on their battle field 
anna_nelidova

MediaCom clients could benefit from emotion tracking tech | The Drum - 0 views

www.thedrum.com/...-benefit-emotion-tracking-tech

Technology Emotion tracking technology Digital Marketing Impactful content personalization

shared by anna_nelidova on 14 Jan 16 - No Cached
  • Realeyes last year received a near £3m grant from the The European Commission help develop its technology, which claims to track the ‘likability’ of brand’s marketing efforts by measuring people’s emotions via standard webcams as they watch video content.
  • Tools such as Realeyes allow us to get behavioural information upfront, so we can optimise and measure content before launch.
  • This enables us to deliver more effective video and more efficient distribution, making the message more impactful and delivering increased business advantage for our clients
  • ...1 more annotation...
  • MediaCom will integrate the Realeyes platform into it’s central content hub and apply it across its client roster including brands such as P&G, Coca Cola, GSK, Shell, Sony Mobile and Volkswagen
  • anna_nelidova on 14 Jan 16
     
    Incorporation of emotion measurement technology into content testing and media planning.
anna_nelidova

Mail.Ru Group создал конкурента «Кинопоиску» | Реклама Маркетинг PR - SOSTAV.RU - 1 views

www.sostav.ru/...nkurenta-kinopoisku-21857.html

online theatres aggregator Economic New Digital platform Theatrical metasearch

shared by anna_nelidova on 14 Apr 16 - No Cached
  • Компания Mail.Ru Group превратила агрегатор онлайн-кинотеатров Афиша Mail.Ru в Кино Mail.Ru, запустив новый плеер, позволяющий пользователям выбирать поставщика фильма или сериала
  • проект агрегирует бесплатный и платный видеоконтент от таких онлайн-кинотеатров, как ivi, Megogo, Amediateka и Okko, TVzavr, Tvigle, Zoomby, Now, Rutube, Videomore и Pladform (включая контент телеканалов ТНТ, СТС, НТВ и Первый).
  • для каждого конкретного фильма, сериала и телешоу пользователь сможет увидеть все онлайн-кинотеатры, в которых они представлены, а если видео представлено по платной модели, то можно будет сравнить цены.
Maria Gurova

These are the top-earning YouTube stars of 2015 according to Forbes | The Verge - 1 views

www.theverge.com/...outube-top-earning-2015-forbes

Technology Economy entertainment youtube Future of entertainment Digital Celebrity Generation Y UGC new sources of characters bottom-up storytelling customisation Market adjustable entertainment entrepreneurship maker movement short-form content

shared by Maria Gurova on 15 Oct 15 - No Cached
  • The financial magazine has published its first ever list of top earners on the video platform, with the irrepressible Felix Kjellberg (better known as PewDiePie) heading the charts with pretax earnings of $12 million,
  • most of these individuals’ income comes from advertising such as sponsored videos and previews, although four of those on the list also have book deals, while a few even offer their own product lines.
  • Maria Gurova on 15 Oct 15
     
    The fact that Forbes made an official ranking of income of the YouTube celebrities is an indication that this is an actual economic driver. The numbers might not be accurate at this point of time, as there's no infrastructure to track income individuals' receive through this type of monetisation, but this is only a matter of time  
isoldatenkova

Facebook is planning to launch crypto in 2020 - Business Insider - Business Insider - 0 views

www.businessinsider.com/aunching-crypto-in-2020-2019-5

Technology crypto Economy

shared by isoldatenkova on 03 Jun 19 - No Cached
  • The social media giant will roll out the digital currency in around a dozen countries by the first quarter of next year,
  • Facebook has a huge ecosystem of users it can provide new value for using the nascent asset class. Its crypto can reduce friction for these users, enabling them to make purchases or make transfers to each other without having to leave the platform,
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