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Irina Marchenko

G20's Young Entrepreneurs are Increasingly Interested in Digital Technologies but not H... - 0 views

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    The recommendations summarized in a final Summit communique primarily focus on the following: *Need to develop digital infrastructure. Young entrepreneurs are the most active group in terms of both starting up businesses and using the latest digital technology to help run the business and optimize business processes; *Importance of developing educational programs for entrepreneurs, advancing the entrepreneurial culture, and streamlining government funding for "green" technology studies; *Need to ease the tax burden in the fields of scientific-technical programs and social entrepreneurship, namely the taxes imposed on employers and employee income tax; *Access to funding for startups and emerging companies. Ensuring funding on easy terms, changing banking requirements, developing rules for new forms of funding, including cross border online platforms, investors' and entrepreneurs' networks.
Olga Bykova

POPUP BIRMINGHAM TO OPEN AT BULLRING TO SUPPORT RETAIL ENTREPRENEURS » PopUp Britain - 0 views

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    PopUp Birmingham offer support to future high street entrepreneurs by giving them an opportunity to co-fund and co-work in a prime retail space, keeping costs low while stirring up entrepreneurial spirit in the city.
Irina Marchenko

Why Women Make Excellent Entrepreneurs in the Digital Age - 0 views

  • Women are advancing in entrepreneurship as well. An American Express OPEN State of Women-Owned Businesses report found that between 1997 and 2011, the number of businesses in the U.S. increased by 34%, but the number of women-owned firms increased by 50%. That compares to a growth rate of just 25% for male-owned firms and has allowed businesses owned by females to reach 49% of U.S. firms — near parity with their male counterparts.
  • The Digital Age and Childcare Entrepreneurship in the digital age lends itself to childcare, a consideration that affects any discussion of women in the workforce. Young, single, urban woman are outearning their male counterparts; however, this trend reverses as workers age and start families. And even though many companies are replacing “maternity leave” with more gender-neutral “flex time,” it’s clear that working women will always be seeking that balance of career and family.
  • The digital age offers a wealth of low-risk opportunities. Ventures like blogging, web-based services, ecommerce and software development require smaller upstart costs than manufacturing-based, brick and mortar type businesses. Cloud-based tools and virtual workforces further lower the cost of entry, making the idea of starting a business more feasible and/or palatable for risk-averse entrepreneurs.
Maria Gurova

Instagram to ramp up efforts to lure small businesses - FT.com - 1 views

  • When we launched ads two years ago, ads were available in just eight countries. In September, we opened for business in around 200 countries
  • Facebook’s global sales team was beginning to push Instagram’s advertising to small businesses, providing them with the ability to target marketing at particular users
  • that international expansion was a priority, with 75 per cent of its more than 400m users based outside the US
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  • it has said that its second-largest market outside its home country is Brazil, where it has about 29m users. On Monday, it announced that it has 9m users in Germany and has previously said that it has more than 14m users in the UK
  • Analysts only just started releasing their estimates last year, suggesting the app could generate between $1.2bn and $2bn in sales in 2016
  • Instagram’s monthly active user base could reach up to 520m by the end of 2016.
  • Instagram launched an advertising format that allowed marketers to include links to their products and websites. The so-called “carousel adverts” allow a brand to display several images at once and use a “learn more” button to lead consumers to its own sit
  • the company had no immediate plans to introduce a “Buy” button, similar to the one that Facebook has been trialling. Retailers want the group to introduce functions that will allow users to purchase products seen through the app
  • Instagram is attractive to advertisers partly because of its popularity with hard-to-reach teenagers.
  • A lobbying push by big technology groups, including Facebook, helped to water down the proposed ban. National governments will now be able to reduce the age at which personal data may be used to 13
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    Instagram is now focusing on leveraging more of the parent company resources to increase app's monetization through ad sales. Therefore making their ad features available on the international markets and focusing on the smaller companies and entrepreneurs 
al_semenchenko

Can You Teach a Coal Miner to Code? - Backchannel - Medium - 1 views

  • As America switches from an industrial economy to a digital one, its bluest collar workers are facing the toughest challenge of their lives. Can miners really learn how to code?
  • Say what you will about the long-term environmental effects (Justice, for one, is very pro-coal) but the impact on the area’s one-source economy has been brutal.
  • The Rusty Justice seminar concludes for today. The coders swivel back to their computers, and Michael announces weekend plans to no one in particular: “Looks like I better learn C#.”
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  • What they’re building in its place is all so fragile and new. Parrish is worried even about the effect of U.S. Secretary of Labor Thomas Perez coming to shake the coders’ hands, or reporters like me coming to do stories. “We just don’t want all the notoriety to give the false illusion that we developed all the skills.”
  • BitSource would like to hire a second class of coders at the beginning of the new year. He, Parrish, and Hall want to fill up their buildings, create an incubator for entrepreneurs, a makerspace for craftsmen, and, someday, if they play their cards incredibly well, a bonafide Pikeville tech scene. You know, make Bloomberg in his smart suit eat crow for once.
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    Due to technoligical advensments many job will become absoulete but workers will be able to learn new professions quickly.
Anna Dubinina

Charging your phone from your jacket - 0 views

  • of GPS Smart Soles. This is exactly what you think they are -- insoles for your shoes that are GPS-enabled so that you can “keep connected to who matters most.”
  • They were specifically designed for:Seniors suffering from Alzheimer’s/dementiaTeens and young adults with autismAthletes and veterans with traumatic brain injury (TBI)Anyone who could potentially wander off and require oversight
  • This is just the beginning. Solar power is the most immediate, efficient green technology option, and your clothes will continue to get "smarter" and serve more functional purposes.
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  • It's not available yet. But scientists are working on textile-based nanotechnology that uses friction to convert mechanical energy from body movements into electricity
  • And before any of my devices demand to be recharged, I can plug them into my solar-powered jacket to recharge them while I'm on the go
  • Innovative companies such as Evolution Wear have come up with a clever way to keep mobile devices charged, using solar panels integrated into the user's jacket
Maria Gurova

How to Bridge the Workplace Generation Gap - 0 views

  • The workplace has traditionally consisted of “old-timers” with 20 to 30 years of experience under their belts and the young “hot-shots” who know-it-all. The younger workers have historically viewed older workers as stuck in their ways.
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    an article focusses on how to benefit from the multiple generations in one organization and lead them to work together for the success of the organization 
Maria Gurova

Reinventing the company | The Economist - 2 views

  • Across industries, disrupters are reinventing how the business works. Less obvious, and just as important, they are also reinventing what it is to be a company.
  • The rise of big financial institutions (that hold about 70% of the value of America’s stockmarkets) has further weakened the link between the people who nominally own companies and the companies themselves.
  • The number of companies listed on America’s stock exchanges has fallen by half since 1996, partly because of consolidation, but also because talented managers would sooner stay private.
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  • Astute investors like Jorge Paulo Lemann, of 3G Capital, specialise in buying public companies and running them like private ones, with lean staffing and a focus on the long term.
  • But the most interesting alternative to public companies is a new breed of high-potential startups
  • The central difference lies in ownership: whereas nobody is sure who owns public companies, startups go to great lengths to define who owns what.
  • New companies also exploit new technology, which enables them to go global without being big themselves.
  • They can incorporate online for a few hundred dollars, raise money from crowdsourcing sites such as Kickstarter, hire programmers from Upwork, rent computer-processing power from Amazon, find manufacturers on Alibaba, arrange payments systems at Square, and immediately set about conquering the world.
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    The hot and innovative private startups challenge the existing corporate structures used in the public companies. in order to attract and hold the young talent public companies must adapt new organization structures and people management approaches. can private business change the notion of what is a corporation or are they simply not influential enough?
Maria Gurova

Consumerism in Russia - 1 views

  • Sociologists from Public Opinion Foundation (FOM), avoid using the term “middle-class”, explaining that a mechanical transfer of terms used in most developed countries standards only distorts the picture. Other researchers claim that if the middle-class does not exceed 25%-30 % of the population (the highest figures obtained for Russia), it is useless to discuss the phenomenon, since this figure is around 60% and over in developed societies! It is not just a matter of statistics; it means quality difference for middle-class role in society in general and its consumer aspect in particular.
  • ‘The Russian middle-class is growing not due to entrepreneurs and people from free business, but due to government employees or state corporations. Furthermore, gradually this tendency is becoming more vivid and changing the mentality of what the middle-class is
isoldatenkova

What McDonald's Latest Acquisition Means for Marketers - 0 views

  • McDonald’s recently announced that it is acquiring personalization software vendor Dynamic Yield, for a reported $300 million or more. This “supersized” deal took many of us who pay attention to the personalization space by surprise. But the underlying message behind the deal shouldn’t surprise anyone: personalization matters. It’s undoubtedly worth investing in.
  • This is what McDonald’s is planning to do with its latest acquisition. It is planning to understand what each person is interested in ordering based on a number of factors such as the weather or what he has started to order, decide in the moment what menu options are relevant to that person, and respond with those options in a seamless way.
  • McDonald’s acquisition shows us that forward-looking companies are prioritizing personalization and putting it at the very center of their CX strategy — even those you might not expect. It shows us that personalization is not just about a single digital channel like a company’s website or email campaigns. It can truly be integrated anywhere.
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