Group items tagged

Abstract: "The advantage of using app verses tradition browsing on mobile devices in the market can improve communication with customer. Allowing more creative way to promote brand and advertise to the growing crowd of mobile ecommerce. Mobile apps will be a great tool to simplify the customer‟s path to products that they value in the future as mobile market grows larger and more complex. Organizations that fail to see and act on the potential of the growing mobile market will get left behind. Additionally those that can simplify mobile commerce, making commerce more interactive with less hassle, give customer the experience they want, more secure, and put all that in the palm of a customer‟s hand will be able to ride the trend to success."

"The app world is becoming cluttered. The best launch initiatives are those that involve choosing strategic partners, creating clever story angles that dovetail with newsworthy occasions, and running a cause marketing campaign and contest. This case study will cover some of these tactics and offer some of the lessons we learned along the way."

Boy, 12, builds app for charity Logan Pazol, 12, has developed an app called "Donut Fighter." Proceeds will go to help kids fight cancer. (T&G Staff) By Susan Spencer TELEGRAM & GAZETTE STAFF UPTON — Twelve-year-old Logan J. Pazol, like most kids his age, likes video games.

"A new iPhone game that turns players into pathogens keen on destroying humanity has gone viral and its creator and locals say the app does a better job of teaching users about disease than terrifying them. In the two weeks since its release, Plague Inc. has become the top paid app for iPhones."

"The swift migration of gamers such as Ingegneri from costly consoles to smartphones and tablets, where games are often free or 99 cents, is causing a tectonic shift in the video game industry that has hit a burgeoning sector of the Massachusetts economy especially hard. Two Massachusetts game makers abruptly closed in October, sales of console-based games are plummeting, and game makers are struggling to resize games designed for large screens so they will perform as well on a smaller window. "

Considers the Google OS not worthwhile for commercial projects but for "hobby" development

"Alan Price had a successful career in the video game industry as chief technology officer for EA Games in Canada. But a desire to create games that would do more than simply entertain, combined with a transformation in his industry that has seen video games shift from consoles to smartphones and social networks, prompted Price join the burgeoning digital health sector where he's creating wellness apps for kids."

Posted in News, Business, Government & Regulation, Transplant PITTSBURGH-A new video game called "Doctor Transplant" will go live and be available as a free download on the Apple App store in April, and Facebook shortly after. Developed by a professor at University of Pittsburgh's school of Public Health to encourage organ donations.

Excerpts in Google Books for this new title which covers iOS, Facebook and web games with emphasis on marketing and monetization

Presentation by Erin Poetter from 2012 Games for Health conference

Abstract: "The purpose of this research was to develop and test smartphone game application for physical activity promotion in adolescen ts. The first study included various user - centered approaches (e.g. qualitative data, idea sessions) to get feedback on what was desired from the adolescents in terms of game development and design. The second study examined the degree to which mobile heal th studies reported on internal and external validity indicators. The last study evaluated the smartphone game applications through a mixed - methods approach. The results of this research showed that ph ysical activity while playing smartphone game applica tions can yield moderate physical activity intensity. Moreover, adolescents had moderate perceptions of the games and recommended specific changes to the games. Likewise, t he data suggest that smartphone physical activity game applications can be enjoyable if they are aesthetically appealing, easy to use, and foster social peer interactions . Overall, t his research demonstrated that smartphone games that were developed and designed based on adolescents' preferences and persuasive technology design principles could increase physical activity in adolescents and provides a tool for further exploration."

As the game models player behavior it can use that data to encourage desired behavior, specifically for wellness apps

A presentation arguing that you can using internet games with enhancements available through micropayments

Using a video game to orient incoming students to college offices and services and improve the game as a result of participant feedback.

Employees from Curt Schilling's failed game company pursuing new opportunities

"A WOMAN from Aylesbury has won a top competition to design a video game for the iPhone. Catherine Forsyth's team won the first ever UK competition to set up, make and design their own computer games, held at the Gadget Show Live at Birmingham's NEC."