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adrinawinslet

6 Simple Steps to Successful Remarketing in Google AdWords - 0 views

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    Remarketing is an advertising strategy that targets potential customers who have already visited your website. Now that you've had a good laugh at Bobby's remarketing journey, we're ready to dive in.  In Google AdWords, there are four types of Remarketing:- - Standard Remarketing - Dynamic Remarketing - Remarketing lists for Search Ads (RLSA) - Video Remarketing  Retargeting display ads are actually one of the best bets you've got when 98% of your site traffic won't convert. AdWords offers diverse website retargeting, allowing you to target specific URLs with advanced customization. Meaning you can easily segment audiences by funnel stages and landing page visits.
adrinawinslet

How Hashtags Can Help You Improve Your Small Business Marketing - 0 views

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    Hashtags can boost impressions, improve the search ability of your content, and encourage more people to talk about your brand. But using hashtags effectively, especially for business marketing, means doing more than just plugging them into your tweets on Twitter or posts on Instagram, Facebook or another social network. Here's what you need to know to use Hashtag Marketing better as part of your overall small business marketing strategy. - Trending Hashtags - Niche Hashtags - Branded Hashtags - Product or Service-Specific Hashtags - Call-to-Action Hashtag Ultimately, there is no one "right" type of hashtag to use to boost your social media posts. Instead, you'll be best served by using a wide range of hashtag types that are relevant to your business and your audience.
adrinawinslet

15 Smart eCommerce Personalization Examples That Boost Sales - 0 views

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    eCommerce personalization means showing individualized offers, product recommendations, and other content to your visitors based on their previous actions, demographics, and other personal data. Now, here are some examples of personalized marketing in eCommerce: 1. Deliver Weather-Sensitive Personalization 2. Adjust Navigation to Visitors' Interests 3. Recommend Product Categories Based on Browsing Behavior 4. Personalize Search Results 5. Send Personalized Email Based on User Behavior 6. Use Geo-Location Targeting 7. Show Category-Specific Discount Coupons 8. Sort Recent Products by Interest Level 9. Suggest Complementary Products 10.Pitch an Upsell at and after the Purchase 11. Remind Shoppers of Previous Engagements 12. Use a Style Finder 13. Show Product Recommendations Below the Product 14. Personalize the Homepage Banner by Category 15. Show Personalized Offers to Returning Visitors eCommerce Personalization has taken the world by storm. For all the small and medium players out there, it is no longer a luxury that can be overlooked. With a plethora of e-commerce personalization tools making their way to the market, personalization is going to become an important element in the sales strategy for a large number of ecommerce businesses. For More Information Visit: http://bit.ly/2MskkLd
adrinawinslet

Top 10 Effective Ways of Using Hashtags in Social Media Marketing - 0 views

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    Hashtags Are An Integral Part Of Any Hashtag in Social Media Marketing Strategy. It Is A Great Way Of Labeling And Finding Social Media Updates. When Comes To Promoting Your Brands On Social Media, Hashtags Are Fundamental To Attaining Success. ● Using The Equal Hashtags Across Social Media Structures Has Some Obvious Benefits. Hashtag Based On Social Media Platform ● Now It's Time To Spoil Down Precisely How You Can Use Hashtags Effectively On The Largest Social Networks. ○ Those Networks Are: ■ Twitter Hashtags ■ Instagram Hashtags ■ Facebook Hashtags ● It Is Genuinely Very A Lot Worrying To Read A Post Having Too Many Hashtags. Again It Relies Upon On The Social Media Platform You Are Using. Number Of Hashtags In A Post.
adrinawinslet

How to Use Hashtags on Twitter, Facebook and Instagram - 0 views

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    Hashtags were first introduced on Internet Relay Chats (IRC's were live chats and messaging - kind of a precursor to the social sites we use today). They became popular on Twitter, where they were initially used for "tweet chats". Tweet chats are like open group discussions around a particular topic. The essence of the "tweet chat" is still relevant in how marketers can use hashtags today. 3 Key Marketing Strategies for Hashtags - Brand and campaign specific - Trending Hashtags - Content Hashtags Businesses follow many ways to implement hashtags on social media. Social media hashtags deserve more attention from marketers. To increase their reach among an increasingly global market, more brands use social media analytics tools to change their Hashtag Marketing.
adrinawinslet

Get To Know Your Customers Day Ideas! - 1 views

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    Marketers at 80 percent of brands lack the customer data to drive effective marketing campaigns. Having a clear understanding of your customers is key to reaching your business goals. Here are strategies you can use to get to know your customers better. - Google Analytics - Customer Surveys - Good Old Fashioned Conversations - Leverage Social Media - Hold an Event The idea behind a thank you note is the same behind Get to Know Your Customers Day: In an era where things increasingly are digital and impersonal, going analogue can be a game changer.
scrollmantra

Prediction for Social Media Marketing Trends in 2018 - Scroll Mantra - 0 views

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    When we talk about reaching the target audience on Social Media channels, we need to create a check list of things to keep in mind. For example, effectively creating content around your brand, choosing the right audience etc. are important aspects to keep in mind. When we add posts to a page that already has audience engagement, it encourages the audience to explore the brand's products and services.. At the same time, we use Social Media Marketing tools to track and tap the performance of posts and to optimize them further. With only a few days left to 2018, brands need to start planning for the coming year and need to create their Social Media Marketing Strategy according to the predicted trends.
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High Maintenance : 1:1 Laptop Programs - 0 views

  • FEW DISTRICTS HAVE MORE MILES on their 1-to-1 computing initiatives than Texas' Irving Independent School District, where the teachers have had laptops since 1996 and the current student program began with a pilot launched in 2001. Today, the Irving 1-to-1 program puts close to 12,000 laptops in the hands of students and teachers throughout the district.
  • After nearly a decade, Owen and her team have learned a few things about maintaining 1-to-1 computer programs in K-12 environments. The cornerstone of her strategy: personnel. Owen keeps two technicians on duty at the 1-to-1 high school campuses, and one at every other campus. On top of that, the district employs a central team of five technicians whose job it is to resolve problems that people at the campus level can't handle.
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Anne Bubnic

Digital Natives and the Myth of Multi-Tasking - 0 views

  • Dave Crenshaw discussed his latest book, The Myth of Multitasking. Crenshaw makes a strong distinction behind “background tasking”—reading a magazine while waiting in line, for instance, or listening to music while coding—and “switch-tasking.” Most of the time, when we talk about “multi-tasking,” we’re actually talking about the very costly practice of “switch-tasking.” Every time you switch your attention from one place to another—even from one browser window to another—you take a significant hit to your focus
  • Switch-tasking, he definitively proves, causes you to execute each task more slowly than you would otherwise, with more errors
  • pecifically, what can parents, teachers, and employers do to help their kids, students, and employees focus their attention more effectively? As a kid, student, and employee myself, I have to say that I believe the solution is emphatically not to limit access—at least not for older teens. Rather, I think the key lies in laying out the facts and discussing strategies. Information overload and the allure of infinite access, after all, are challenges that affect everyone with an internet connection—not just young people. And, though writing a stellar book report might not be a cause compelling enough to warrant total focus, every young person will at some point find a pursuit worth paying attention to. Maybe it’s writing short stories; maybe writing music. Maybe it’s making art. But when that pursuit comes along, they’re going to want to know how to firewall their attention, focus their efforts, and—for once—stop switching.
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    What ever happened to old-fashioned "discipline?" This question has come up constantly in my conversations with parents and teachers over the course of my involvement with the Digital Natives project. When parents glance over and see not only 50 browser tabs open on the family computer, but iTunes and a computer game and AIM too-with a book report relegated to a tiny corner of the screen-they're understandably bewildered. How do kids ever get anything done? "I'm just really good at multi-tasking, Mom," a savvy student might reply. And, as long as the work gets done, it seems hard to argue with that logic.
Anne Bubnic

Messaging Shakespeare | Classroom Examples | - 0 views

  • Brown's class was discussing some of the whaling calculations in Moby Dick. When one student asked a question involving a complex computation, three students quickly pulled out their cell phones and did the math. Brown was surprised to learn that most cell phones have a built-in calculator. She was even more surprised at how literate her students were with the many functions included in their phones. She took a quick poll and found that all her students either had a cell phone or easy access to one. In fact, students became genuinely engaged in a class discussion about phone features. This got Brown thinking about how she might incorporate this technology into learning activities.
  • Brown noticed that many students used text messaging to communicate, and considered how she might use cell phones in summarizing and analyzing text to help her students better understand Richard III. Effective summarizing is one of the most powerful skills students can cultivate. It provides students with tools for identifying the most important aspects of what they are learning, especially when teachers use a frame of reference (Marzano, Pickering, & Pollock, 2001). Summarizing helps students identify critical information. Research shows gains in reading comprehension when students learn how to incorporate isummary framesi (series of questions designed to highlight critical passages) as a tool for summarizing (Meyer & Freedle, 1984). When students use this strategy, they are better able to understand what they are reading, identify key information, and provide a summary that helps them retain the information (Armbruster, Anderson, & Ostertag, 1987).
  • Text messaging is a real-world example of summarizing—to communicate information in a few words the user must identify key ideas. Brown saw that she could use a technique students had already mastered, within the context of literature study.
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  • To manage the learning project, Brown asked a tech-savvy colleague to help her build a simple weblog. Once it was set up, it took Brown and her students 10 minutes in the school's computer lab to learn how to post entries. The weblog was intentionally basic. The only entries were selected passages from text of Richard III and Brown's six narrative-framing questions. Her questions deliberately focused students' attention on key passages. If students could understand these passages well enough to summarize them, Brown knew that their comprehension of the play would increase.
  • Brown told students to use their phones or e-mail to send text messages to fellow group members of their responses to the first six questions of the narrative frame. Once this was completed, groups met to discuss the seventh question, regarding the resolution for each section of the text. Brown told them to post this group answer on the weblog.
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    Summarizing complex texts using cell phones increases understanding.
Anne Bubnic

Wise Up to It: Case studies and Internet safety advice for teens [Video] - 0 views

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    Four video clip case studies and internet safety advise from NetAlert (Australian Government). Designed for students. Explore the lives of four young people and their experiences on the Internet. Four situations. Four victims. Four stories. Many strategies. Downloadable lesson plans and student handouts for each case study.
Vicki Davis

Susan Silverman's Lucky Ladybugs project going on for elementary - 0 views

  • A Collaborative Internet Project for K-5 Students
  • Essential Question: Why are ladybugs considered to be good luck?
  • This project will demonstrate lesson plans designed following principles of Universal Design for Learning (UDL) and examples of student work resulting from the lessons.  As teachers we should ask ourselves if there are any barriers to our students’ learning.  We should look for ways to present information and assess learning in non-text-based formats. 
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  • Based on brain research and new media, the UDL framework proposes that educators design lessons with three basic kinds of flexibility: 1. Multiple formats and media are used to present information.
  • Examples: Illustrations, pictures, diagrams, video or audio clips, and descriptions 2.   Teachers use multiple strategies to engage and motivate students. 3.   Students demonstrate learning through multiple performance and product formats.
  • UDL calls for three goals to consider in designing lessons: 1.  Recognition goals: these focus on specific content that ask a student to identify who, what, where, and when. 2.  Strategic goals: these focus on a specific process or medium that asks a student to learn how to do something using problem solving and critical think skills. 3. Affective goals: these focus on a particular value or emotional outcome. Do students enjoy, and appreciate learning about the topic? Does it connect to prior knowledge and experience? Are students allowed to select and discover new knowledge?
  • Resources you might want to use: Scholastic Keys, Kid Pix, Inspiration and Kidspiration, digital camera (still and video), recording narration/music, United Streaming.  Let your imagination go!
  • This project begins on March 15, 2007.  Materials need to be e-mailed by May 31, 2008.
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    An excellent project for elementary students to connect with other classes.
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    A great way to get started with technology is to join in an exciting project. this project by Susan Silverman was designed using the principles of Universal Design for Learning. I've heard her present and she is a pro. (Along with my friend Jennifer Wagner.)
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