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Remarketing is an advertising strategy that targets potential customers who have already visited your website. Now that you've had a good laugh at Bobby's remarketing journey, we're ready to dive in.  In Google AdWords, there are four types of Remarketing:- - Standard Remarketing - Dynamic Remarketing - Remarketing lists for Search Ads (RLSA) - Video Remarketing  Retargeting display ads are actually one of the best bets you've got when 98% of your site traffic won't convert. AdWords offers diverse website retargeting, allowing you to target specific URLs with advanced customization. Meaning you can easily segment audiences by funnel stages and landing page visits.