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When we talk about reaching the target audience on Social Media channels, we need to create a check list of things to keep in mind. For example, effectively creating content around your brand, choosing the right audience etc. are important aspects to keep in mind. When we add posts to a page that already has audience engagement, it encourages the audience to explore the brand's products and services.. At the same time, we use Social Media Marketing tools to track and tap the performance of posts and to optimize them further. With only a few days left to 2018, brands need to start planning for the coming year and need to create their Social Media Marketing Strategy according to the predicted trends.