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Many people use hashtags, but not everyone uses them properly. We will unveil some ways to use hashtags properly, so your brand will get more likes and engagement on social media. Hashtags serve as a social media search tool- they help to tie different social media posts together that relate to a particular topic, making them easily searchable. Using hashtags in your social media posts ensures that a larger audience outside your own followers is able to see your post. It also helps your brand to get more attention and engagement when you use Trending Hashtags. 1. Use Just the Right Amount 2. Find Which Hashtags Are the Most Popular (Influencer Hashtags) 3. Find What Hashtags to Use For Your Particular Audience 4. Use the "CCC Rule" (Creative, Catchy or Comical) 5. Keep Your Hashtags Short and Simple 6. Optimize Your Account Settings for Hashtags 7. Use Branded Hashtags for Your Business 8. Use Hashtags Consistently Use hashtags to target specific audiences. Use hashtags to draw attention to specific marketing events or social movements. The best practice is to choose the right hashtag for the content and audience you want to reach. For More Information Visit: http://bit.ly/2YUxTop

Hashtags were first introduced on Internet Relay Chats (IRC's were live chats and messaging - kind of a precursor to the social sites we use today). They became popular on Twitter, where they were initially used for "tweet chats". Tweet chats are like open group discussions around a particular topic. The essence of the "tweet chat" is still relevant in how marketers can use hashtags today. 3 Key Marketing Strategies for Hashtags - Brand and campaign specific - Trending Hashtags - Content Hashtags Businesses follow many ways to implement hashtags on social media. Social media hashtags deserve more attention from marketers. To increase their reach among an increasingly global market, more brands use social media analytics tools to change their Hashtag Marketing.