River Pools and Spas
Going from left to right, the 4 funnels take the prospect further and further down the buying funnel of a fiberglass swimming pool.
Over the years, I’ve experimented again and again and again with my swimming pool company’s homepage, but as far as increased lead conversions go, my current design has proven very effective. In fact, if you look at the four main funnels, going from left to right, you can see each addresses a “stage” in which a consumer may currently find him or herself in the buying process.
For example, if you’re just getting started with researching pools, you’re going to visit “Inground Pool 101.” If you’re starting to get more serious with your research but you’re still not ready to meet with someone, you’ll likely download an eBook or order our DVD. And finally, when you’ve researched enough of our products and you feel you’re ready to take things to the next level, you’ll call us for a quote.
As you truly understand your buying personas as an organization, the process of knowing what funnels to offer web viewers will get easier and easier.
