Group items tagged

clearer communications of impact. Consumers are confused and overwhelmed by claims and promises of good intentions. Companies need to find the balance between aspirational statements and hard data.

Here it is:

As Adeo Ressi of the Founder Institute notes in the article "Mad Libs for Pitches" on TechCrunch: When completing an exercise like this, too many people "add useless adjectives, define their audience too vaguely and have a weak value proposition."

I heard once (Clayton Christensen, maybe?) that a leader needs to say things 7 times before the message is heard, understood and internalized.  Never assume that the message you shared once, 3 months ago, was heard in the first place, or that it’s still a driving motivation for people now.  Ask questions.  Share success stories.  Be hyper focused and, when in doubt, communicate it again.  Other people don’t live in your head.

I know it's tempting to sell with bullet points and an overwhelming amount of data. It gets you off the hook and requires little in the way of creativity or guts. Storytelling requires both.

because the media marketplace is going to start wanting more messages of passion."