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Suzanne Pinckney

How to get investors to care about sustainability? Show them the money | Guardian Susta... - 1 views

www.theguardian.com/...-sustainability-financial-case

business case data_statistics investors

shared by Suzanne Pinckney on 17 Sep 13 - No Cached
  • It begins with an effort to communicate the business value of sustainability in terms investors already understand: the potential to drive revenue growth from sustainability-advantaged products, improve productivity (and margins) from sustainability initiatives and measurably reduce key sustainability-related risks to revenue and reputation.
  • Understanding how effectively a business is exploiting the new global force in business in simple terms may be a key indicator that every analyst needs to know.
  • n 2012, DuPont generated more than $10bn from environmentally advantaged products
  • ...4 more annotations...
  • Pirelli reports 45% (or €2.84bn) of their €6.3bn 2012 total revenue comesfrom their "green performance" products, up from 36% in 2010.
  • GM earns $1bn a year turning waste into revenue
  • Praxair saves more than $100m per year in sustainability-driven productivity savings through aggregating benefits from thousands of closely managed projects, yielding more than 4% improvement in their annual operating income.
  • Philips earned 45% of its more than $24bn 2012 revenue from sustainability-advantaged products
  • Suzanne Pinckney on 17 Sep 13
     
    reinforces our first article on speaking investors speak
Suzanne Pinckney

General Mills Announces Commitment to Sustainability - 0 views

www.triplepundit.com/...nces-commitment-sustainability

marketing step 6 greenwashing

shared by Suzanne Pinckney on 26 Sep 13 - No Cached
  • Input costs for GMO farming just keep rising — seed costs, pesticide costs. I just don’t think it’s sustainable.” He chuckled: “There you go — it’s all about sustainability. Economic sustainability in this case.”
  • GM seed can enable irresponsible farmers to work fast and dirty across huge stretches of land. A farmer could make a lot of money by simply planting GM corn every year and spraying liberally with glyphosate. On the other hand, a responsible farmer can use GM traits sparingly as a tool for land stewardship.
  • Suzanne Pinckney on 26 Sep 13
     
    I find it kind of ridiculous to 'commit to sustainability' while continuing to use GMOs
Suzanne Pinckney

UN Global Sustainability Report - SMEs Still Behind but Making Progress | Sustainabilit... - 0 views

sustainability4smes.com/ill-behind-but-making-progress

business plan data_statistics SME

shared by Suzanne Pinckney on 19 Sep 13 - No Cached
  • It finds that the major barriers for SMEs are lack of financial resources, lack of knowledge, supply chain barriers, and difficulty in implementing sustainability initiatives across functions.
  • sustainability represents a massive opportunity for American SMEs and the entire U.S. economy
Suzanne Pinckney

CEO survey is gloomy reading for the corporate sustainability movement | Guardian Susta... - 0 views

www.theguardian.com/...porate-sustainability-movement

data_statistics ceo survey guardian business step 5 step 1 step 2

shared by Suzanne Pinckney on 20 Sep 13 - No Cached
  • Suzanne Pinckney on 20 Sep 13
     
    Really interesting article on CEO survey with insight as to why sustainability is a challenge still. Good fodder for our messaging
Suzanne Pinckney

Is sustainability a dangerous myth fuelling over consumption? | Guardian Sustainable Bu... - 0 views

www.theguardian.com/...angerous-myth-over-consumption

step 6 semantics words communication

shared by Suzanne Pinckney on 28 Oct 13 - No Cached
  • Suzanne Pinckney on 28 Oct 13
     
    i see this as a classic example of the evolution of the language of sustainability; and possibly reinforcing of our own need to move away from the word in our name and branding...though not in all messaging
Suzanne Pinckney

Driving sustainable transformation via the power of design | Guardian Sustainable Busin... - 0 views

www.theguardian.com/...le-transformation-power-design

case studies data_statistics design vision business case

shared by Suzanne Pinckney on 20 Aug 13 - No Cached
  • Shaw Industries, an early adopter of cradle-to-cradle principles, is committed to making only C2C certified products by 2030. Currently more than 60% of its $4bn in total annual sales comes from certified carpet and hardwood flooring.
  • Numerous benefits accrue from values-first leadership. It clarifies and broadens, in the best way, how a company views itself. It changes how others view it. The products the company sells, its way of doing things and, indeed, its very existence, can be a living testimony to its support for a world of prosperity, social equity and environmental health.
  • most successful companies embrace good design by loudly and clearly stating their positive intentions.
  • ...2 more annotations...
  • When a CEO declares that his or her company will improve the water quality of an entire community or build a workplace that will generate more renewable energy than it requires, this statement alone can unleash enthusiasm, creativity and innovation
  • . It stresses the good, such as 'we will use and generate only renewable energy,' rather than the more common
Suzanne Pinckney

The sustainability movement faces extinction - what could save it? | Guardian Sustainab... - 0 views

www.theguardian.com/...lity-movement-faces-extinction

movement sustainability communications business case strategy

shared by Suzanne Pinckney on 30 Sep 13 - No Cached
  • Suzanne Pinckney on 30 Sep 13
     
    "Is sustanability boring?"
Suzanne Pinckney

The New Metrics: Clues for making sense of sustainability ratings | GreenBiz.com - 0 views

www.greenbiz.com/...g-sense-sustainability-ratings

step 6 communications metrics ratings benchmarking best practices

shared by Suzanne Pinckney on 27 Sep 13 - No Cached
  • “If it’s easy to remember, it’s easier to participate,” he said.
  • Oudghin showed examples of the remarkable transparency of some publicly traded companies, such as Nike, where anyone can check up on the details of pretty much every Nike supplier.
  • “How would we recognize a truly sustainable business if we saw one?”
  • ...2 more annotations...
  • This “fourth benchmark” goes beyond metrics comparisons to a baseline year, to competitors, or to an internal company goal. The Gold Standard would use material, science-based key performance indicators and goals that could identify a truly sustainable business. Willard is actively working with a broad range of stakeholders from the capital markets to non-profit sustainability experts such as the Natural Step and GISR.
  • And one factor pushing the acceptance and utilization of metrics is the shortening timeframes of risk management in the wake of recent climate events. Gil Friend, founder and CEO or Natural Logic, Inc., said he trusts that each new measuring tool adds new worlds of understanding of “capital,” whether monetary, environmental or social.
Suzanne Pinckney

Why green brands are failing to capture public attention | Guardian Sustainable Busines... - 0 views

www.guardian.co.uk/...reen-brands-fail-public-appeal

communications best practices

shared by Suzanne Pinckney on 09 Jul 13 - No Cached
  • The big picture apocalyptic narrative packaged in the wrapper of human guilt is a negative framing that not only fails to resonate with most people but risks painting the problem as too large and intractable for individual action (such as buying a "green" brand) to have any meaningful impact.
Suzanne Pinckney

Eliminating Barriers to Small Business Sustainability - 0 views

www.triplepundit.com/...-small-business-sustainability

strategy small business

shared by Suzanne Pinckney on 09 Aug 13 - No Cached
  • Suzanne Pinckney on 09 Aug 13
     
    ID needs for SME sustainability - info (us) and process interference
Suzanne Pinckney

Grow Profits Using GM's Waste Management Best Practices - 0 views

www.triplepundit.com/...aste-management-best-practices

best practices business case data_statistics waste

shared by Suzanne Pinckney on 20 Aug 13 - No Cached
  • The reason for this focus by Walmart’s CFO, is that Walmart earns $230 million annually through their waste management efforts.
  • GM is generating $1 billion annually through recycling and repurposing their waste stream. They are literally turning trash into cash! This is not an isolated example. Sustainable waste management is now a competitive advantage for businesses ranging from Walmart to Dupont to small businesses like JJH Auto Body and Paint in Salt Lake City.
Suzanne Pinckney

Question Marks Are to Sustainability as Coughs Are to the Flu - Bloomberg - 0 views

www.bloomberg.com/...-as-coughs-are-to-the-flu.html

sustainability bloomberg branding ?

shared by Suzanne Pinckney on 01 Mar 13 - No Cached
  • Suzanne Pinckney on 01 Mar 13
     
    we should have a rolling 'what we are reading' widget on our website with fascinating stuff like this. and ideally then write a blog post about it but in the meantime, just linking resources is awesome. this is sooooo interesting!
Suzanne Pinckney

How to win the sustainability story wars: Q&A with Jonah Sachs | GreenBiz.com - 0 views

www.greenbiz.com/...ability-story-wars-jonah-sachs

story communications

shared by Suzanne Pinckney on 26 Feb 13 - No Cached
  • because the media marketplace is going to start wanting more messages of passion."
  • Cortney McDermott on 26 Feb 13
     
    Editor's note: Free Range Studios will be presenting storytelling workshops at the GreenBiz Forum in New York (Feb. 19 to 21) and San Francisco (Feb. 26 to 28), where they'll guide participants through a five-step strategy in how to best tell their sustainability story. There's a good chance you've seen some of Jonah Sachs' work.
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