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Suzanne Pinckney

Driving sustainable transformation via the power of design | Guardian Sustainable Busin... - 0 views

  • Shaw Industries, an early adopter of cradle-to-cradle principles, is committed to making only C2C certified products by 2030. Currently more than 60% of its $4bn in total annual sales comes from certified carpet and hardwood flooring.
  • Numerous benefits accrue from values-first leadership. It clarifies and broadens, in the best way, how a company views itself. It changes how others view it. The products the company sells, its way of doing things and, indeed, its very existence, can be a living testimony to its support for a world of prosperity, social equity and environmental health.
  • most successful companies embrace good design by loudly and clearly stating their positive intentions.
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  • When a CEO declares that his or her company will improve the water quality of an entire community or build a workplace that will generate more renewable energy than it requires, this statement alone can unleash enthusiasm, creativity and innovation
  • . It stresses the good, such as 'we will use and generate only renewable energy,' rather than the more common
Suzanne Pinckney

Fantastic First Impression - tips for website - 0 views

  • If you’re using white text on a dark background, don’t do anything else with your site before fixing that. It makes for a miserable reading experience, and it will cut down dramatically on the links and shares you receive. Your text should feel like black text on a white background, even if the colors are actually very dark gray with very light gray. If you’re using one of those fancy textured backgrounds that’s taking forever to load — replace it. Site speed is an essential element of reader-friendly design. Bump your font size up. How big will depend on the typeface you choose, but 14 pt is a good starting point. Speaking of typeface (what most of us call font), choose readability before anything else. No matter how much you love the look of that fancy, hard-to-read font, replace it. Don’t use 20 different typefaces all over your site. Choose one for your headers/subheaders and one for your body text. Links should be underlined. Designers love to play with more attractive ways of indicating links — sadly, none of them is as clear to the reader as underlined text is. When you’re writing content, break it up into fairly short paragraphs. Avoid very wide or very narrow columns for your text: both are hard to read. Columns that are 450-550 pixels wide tend to work well (here’s an article explaining why).
Suzanne Pinckney

Swiftly | Small design fixes, fast. - 0 views

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    cool tool for us. like elance but more simple tasks, flat rate
Suzanne Pinckney

The Green Issue - Why Isn't the Brain Green? - NYTimes.com - 0 views

  • rames are just one way to nudge people by using sophisticated messages, mined from decision-science research, that resonate with particular audiences or that take advantage of our cognitive biases (like informing us that an urgent operation has an 80 percent survival rate).
  • Nudges, more broadly, structure choices so that our natural cognitive shortcomings don’t make us err. Ideally, nudges direct us, gently, toward actions that are in our long-term interest, like an automated retirement savings plan that circumvents our typical inertia.
  • Whatever you design as the most cost-effective or technologically feasible solution might not be palatable to the end users or might encounter political oppositions,”
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  • the tax frame affected the outcome
  • I think there’s an attractive version of the carbon tax if somebody thought about its design,”
  • The crucial question, at least to her, is whether (and when) we want to use the tools of decision science to try and steer people toward better choices. If our preferences aren’t fixed the way we think they are — if, as Weber has argued, they’re sometimes merely constructed on the spot in response to a choice we face — why not try new methods (ordering options, choosing strategic words, creating group effects and so forth) to elicit preferences aligned with our long-term interest? That has to be better, in Weber’s opinion, than having people blunder unconsciously into an environmental catastrophe.
  • “Let’s start with the fact that climate change is anthropogenic,” Weber told me one morning in her Columbia office. “More or less, people have agreed on that. That means it’s caused by human behavior. That’s not to say that engineering solutions aren’t important. But if it’s caused by human behavior, then the solution probably also lies in changing human behavior.”
  • we have a “finite pool of worry,”
  • which means we’re unable to maintain our fear of climate change when a different problem — a plunging stock market, a personal emergency — comes along. We simply move one fear into the worry bin and one fear out. And even if we could remain persistently concerned about a warmer world? Weber described what she calls a “single-action bias.”
  • Prompted by a distressing emotional signal, we buy a more efficient furnace or insulate our attic or vote for a green candidate — a single action that effectively diminishes global warming as a motivating factor. And that leaves us where we started.
Suzanne Pinckney

Elena Brower - 0 views

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    I like how the sidebar contains the 6 tags/categories for her blog posts. Home page does not have sidebar, rest of the pages do. have the email sign up in the sidebar.
Suzanne Pinckney

Danielle LaPorte: white hot truth + sermons on life - 0 views

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    so many reasons why i love this woman right now....i need a desire map!
Suzanne Pinckney

The Dangerous Terrain of Unnecessary Dream Shrinkage * Danielle LaPorte: white hot trut... - 0 views

  • The cosmos doesn’t measure sweat and hours for reward. The cosmos deals in the currencies of joy and satisfaction. That means, if easing up makes you happier and more fulfilled, the universe will help you pull it off.
Suzanne Pinckney

Public Relations: Even in Our Social Era, PR Marketing Still Matters - 0 views

  • Google used to think if you linked to someone on the Internet they must have valuable content. Now Google seems to believe that if you promote content with social media it is more indicative of relevant content and less likely to be faked. Though many point out social can be faked as well. The bottom line is that all external SEO efforts are counterfeit other than one: writing, designing, recording, or videoing real and relevant content that benefits those who search.”
  • our public relations can no longer be about you, your company or your product; it must be about your customers.
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    Yes - Content is King.
Suzanne Pinckney

Owl, Fox & Dean - 1 views

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    good friends from BGI - love their use of images
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    Yes, loved the simplicity. Inspiration for us...
Suzanne Pinckney

Email Signup Forms: The 7 Key Places to Add Them for List Building - 1 views

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    Ones I want to remember / integrate : #3 After Single Post need to ensure that all content is linked to sign-up, duh. ;) #5 On Your About Page surprised we need at least 3 here and ready to implement! Xo C
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